Disclosure

Under Armour discount terms are set and controlled by Under Armour and can change at any time. NavyWeek.org is an independent guide and is not affiliated with, endorsed by, or sponsored by Under Armour. "Under Armour" and related names and logos are trademarks of their respective owners, shown here for identification only. Always confirm the current offer on the official page before purchasing.

Athletic Apparel & Footwear

Under Armour Military & Veteran Discount

20% off all purchases for military, veterans, spouses, first responders, healthcare workers, and teachers — verified free through ID.me.

Under Armour gives verified military members 20% off all purchases — and that 20% covers Active Duty, Retirees, Veterans, military spouses, and military family members alike. The same 20% extends to first responders, healthcare workers, and teachers. You verify once through ID.me, then choose "Military and First Responder Discount" at checkout on UA.com or the UA App and the discount applies immediately.

The 20% rate also applies in UA Brand House stores; UA Factory House (outlet) stores offer 10%. Note that the discount does not stack — it can’t be combined with other promo codes, sitewide promotions, or gift card purchases. Under Armour does say the rate "may be greater during promotional timeframes," so it’s worth checking around Veterans Day and similar events, but the everyday rate is 20%.

This is an independent guide to help you use the offer. We’re not affiliated with Under Armour, and Under Armour controls the terms and can change them at any time. Always confirm details on Under Armour’s official Military & First Responder FAQ before you buy.

Written by

T Madden Alford — U.S. Naval Academy '02 · U.S. Navy Reserve Captain (O-6) · Former submarine officer, USS Key West

Reviewed by

Erik Rivera — U.S. Naval Academy '04 · Former U.S. Navy Explosive Ordnance Disposal (EOD) officer

Last reviewed: June 23, 2026 · Sources checked: June 23, 2026

Verify & redeem at Under Armour

Opens www.underarmour.com/en-us/t/troop-id-instructions.html · Verification via ID.me

Under Armour Military Discount — Key Facts

Everyday discount: 20% off all purchases (10% at UA Factory House)
Verification: ID.me (online at checkout — choose "Military and First Responder Discount")
Who qualifies: Military, veterans, spouses, family, first responders, healthcare, teachers
Where to redeem: UA.com, UA App, UA Brand House, UA Factory House
Stacking: Cannot combine with promo codes, sitewide promotions, or gift cards
Region: United States

Source: Under Armour — Military & First Responder Discount FAQ (official) · Last verified: June 23, 2026

WHO QUALIFIES

Under Armour offers 20% off all purchases to verified military members, veterans, spouses, family members, first responders, healthcare workers, and teachers — verified free through ID.me (10% at UA Factory House outlets).

Active-duty military, named explicitly under Under Armour’s Military community.
Veterans, named explicitly under the Military community.
Military retirees, named explicitly under the Military community.
Military spouses, named explicitly.
Military family members, named explicitly.
First responders — Police, Fire, and EMT named on the official list.
Healthcare workers — Nurses and Doctors named on the official list.
Teachers and educators, named explicitly.
Reserve and National Guard are not separately listed on Under Armour’s official page (which names Active Duty, Retirees, Veterans, Spouses, and Family Members) — verify Guard/Reserve directly through ID.me before assuming eligibility.

Under Armour discount by community
Audience	Discount
Military (Active Duty, Retirees, Veterans, Spouses, Family Members) — UA.com, UA App & UA Brand HouseAll purchases, verified through ID.me. Choose "Military and First Responder Discount" at checkout.	20% off
First responders & healthcare workers (Police, Fire, EMT, Nurses, Doctors)Same ID.me program, verified community.	20% off
Teachers & educatorsVerified through ID.me.	20% off
All eligible groups — UA Factory House (outlet) storesOutlet stores carry a lower 10% rate than the 20% applied online and at UA Brand House.	10% off

HOW TO REDEEM

Online at www.underarmour.com

Add items to your cart
Shop UA.com or the UA App, add Under Armour items to your cart, and go to checkout.
Choose "Military and First Responder Discount" at checkout
Select the Military and First Responder Discount option at checkout to start verification.
Verify with ID.me
Press "Verify with ID.me" and sign in to — or create — a free ID.me account, then confirm your eligible community (Military, First Responder/Healthcare, or Teacher).
Apply your 20% discount
Once your credential is verified, the 20% discount applies to your order immediately.

In store

Verify with ID.me in advance
Create and verify a free ID.me account for your eligible community (Military, First Responder/Healthcare, or Teacher) before you shop.
Bring your verification to the store
Bring your verified ID.me status and a valid photo ID to a UA Brand House (20% off) or UA Factory House outlet (10% off).
Present it at the register
Tell the associate you’re using the military/first responder discount and present your verification at checkout. Under Armour confirms the in-store rates but does not publish the exact in-store verification steps, so confirm the current process with the store or UA support before relying on a specific method.

HOW IT WORKS

Under Armour uses ID.me to confirm eligibility — the same identity service used by the VA, the IRS, and many major retailers. You create a free ID.me account and verify your community: Military, First Responder/Healthcare, or Teacher. At online checkout you select "Military and First Responder Discount," press "Verify with ID.me," and sign in; once your credential is verified you receive the offer immediately.

ID.me may ask you to re-confirm your identity or status under its own policies, and it states it can detect fraudulent cross-account use and revoke access. For verification problems, Under Armour directs shoppers to ID.me support at help.id.me or help@id.me, available 24/7.

One thing to watch: several aggregator pages advertise a 40% Under Armour military discount as if it were the standing rate and describe it as "stackable on top of most sales." That is not the everyday offer. Under Armour’s official FAQ states the standing rate is 20% (10% at Factory House) and that it cannot be combined with other promotions — the 40% figure has appeared only during limited past Veterans Day promotions.

Exclusions & fine print

The discount cannot be combined with other promotional codes, sitewide promotions, or any gift card purchases — treat it as non-stackable.
In store, 20% applies at UA Brand House but only 10% applies at UA Factory House (outlet) stores.
The everyday rate is 20%; Under Armour notes it "may be greater during promotional timeframes," but a higher rate (such as a past Veterans Day promotion) is not a standing term and is not the everyday offer.
Per-order and annual caps, shipping, tax, and return or warranty interactions are not stated on the official FAQ.
The program is for eligible members only; ID.me states it can detect fraudulent cross-account use and reserves the right to revoke access.
Terms here reflect UA.com (United States); Canada (underarmour.ca) and Mexico terms are not separately verified.

SOURCES

Under Armour — Military & First Responder Discount FAQ (official) — Under Armour
Under Armour store page on ID.me Shop — ID.me
ID.me — Does Under Armour offer a Military discount? — ID.me
Under Armour Help Center — Does Under Armour offer a discount to Military or First Responders? — Under Armour

FREQUENTLY ASKED QUESTIONS

Does Under Armour offer a military discount?

Yes. Under Armour offers 20% off all purchases to verified military members through ID.me — online and at UA Brand House stores (10% at UA Factory House outlets).

How much is the Under Armour military discount?

20% off on UA.com, the UA App, and at UA Brand House stores; 10% at UA Factory House outlets. The rate may be higher during limited promotions like Veterans Day, but 20% is the everyday rate.

Do veterans, spouses, and family members qualify?

Yes. Under Armour’s official list names Active Duty, Retirees, Veterans, Military Spouses, and Military Family Members — all eligible at 20%.

How do I verify my status?

Create a free ID.me account, then at checkout choose "Military and First Responder Discount" and press "Verify with ID.me." Once verified, your discount applies immediately.

Does Under Armour use ID.me, GovX, SheerID, or WeSalute?

Under Armour’s official discount page uses ID.me. (Under Armour also appears on GovX and WeSalute marketplaces, but the official UA.com route is ID.me.)

Can I use the discount in stores?

Yes — 20% at UA Brand House stores and 10% at UA Factory House outlets, with verified eligibility. Under Armour’s FAQ confirms the in-store rates but doesn’t publish the exact in-store verification steps, so confirm the current process at the store.

What is excluded?

The discount cannot be combined with other promotional codes, sitewide promotions, or gift card purchases. Under Armour does not publish per-order or annual caps.

Can I combine it with promo codes or sale items?

No. Under Armour states the discount cannot be combined with other promotional codes or sitewide promotions. Use it on its own rather than on top of a sale.

Does Under Armour offer a first responder, healthcare, teacher, or student discount?

Yes — 20% applies to first responders (Police, Fire, EMT), healthcare workers (Nurses, Doctors), and teachers/educators, all verified through ID.me. Students have a separate discount through UNiDAYS, not the ID.me military program.

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Editorial policy

Source priority. We cite Under Armour's official discount page and the identity-verification provider (ID.me) first. Discount amounts, eligibility, and exclusions are quoted from those sources and confirmed on the "Last verified" date above.
Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
Review cadence. Because Under Armour can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.

See something out of date? Report an outdated fact or reach the editors via the contact page. Please include a link to the official .gov or .mil source you believe is more current.