Last updated: June 28, 2026 at 9:00 AM ET
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Disclosure

Total Wine & More discount terms are set and controlled by Total Wine & More and can change at any time. NavyWeek.org is an independent guide and is not affiliated with, endorsed by, or sponsored by Total Wine & More. "Total Wine & More" and related names and logos are trademarks of their respective owners, shown here for identification only. Always confirm the current offer on the official page before purchasing.

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Wine, Spirits & Beer

Total Wine & More Military & Veteran Discount

No percentage discount exists — the real offer is 2x rewards points via ID.me, worth about 1% extra back. Here’s the honest math, the fake claims to skip, and the levers that actually cut your bill.

Total Wine & More doesn’t offer a percentage-off military or veteran discount — and no coupon site claiming "10–25% off for military" is telling the truth. What Total Wine actually offers is a Military Benefit inside its free &MORE Rewards program: verify your military status once with ID.me and you earn 2x Bonus Points on Winery Direct wines, Spirits Direct spirits, and beer singles, every day. In real money, that’s about an extra 1% back in future store rewards on those items.

Because the identity benefit is small, the bigger savings are the ones open to everyone: cashback portals on online orders, Total Wine’s frequent mix-and-save wine deals, and the in-store Lowest Price Guarantee — plus, for those with on-base shopping privileges, the tax-free Class Six store as an alternative for spirits.

This is an independent guide. NavyWeek is not affiliated with Total Wine & More, which controls these terms and can change them at any time. Alcohol offers vary by state law, and you must be 21+ to purchase — drink responsibly.

Written by
Portrait of T Madden Alford
T Madden Alford — U.S. Naval Academy '02 · U.S. Navy Reserve Captain (O-6) · Former submarine officer, USS Key West
Reviewed by
Portrait of Erik Rivera
Erik Rivera — U.S. Naval Academy '04 · Former U.S. Navy Explosive Ordnance Disposal (EOD) officer
Publish date: July 4, 2026 · Last reviewed: July 4, 2026
How we research & review: Our editorial process
See Total Wine’s Military Benefit

Opens www.totalwine.com · ID.me verification links inside your free &MORE Rewards account — before shopping, not at checkout · 21+ only

Total Wine & More Military Discount — Key Facts

Military discount
No % discount — the official benefit is 2x Bonus Points (≈2% back vs 1% standard)
Eligible categories
Winery Direct wines, Spirits Direct spirits, beer singles
Verification
ID.me, linked once inside a free &MORE Rewards account
Where it works
&MORE Rewards markets only: AZ, CA, DE, FL, IL, MN, MO, NC, NE, NM, NV, SC, VA, WA, D.C.
Worth in dollars
~$1.50–$2 in future rewards on a $100 eligible cart
Bigger levers
Cashback portal (5% as of Jul 4, 2026), mix-and-save deals, price match, Class Six tax-free
Region
United States · 21+ only

Source: Total Wine & More — &MORE Rewards Military Benefit (official) · Last verified: July 4, 2026

Insider Savings Hack

Stack the free stuff — then let the base beat it on spirits

The military benefit alone is worth ~$2 on a $100 cart. The real stack is:

  1. Enroll once: free &MORE Rewards account + ID.me military verification in your account — the 2x points then apply to every eligible purchase forever, on top of any price.
  2. Start every online order from a cashback portal (TopCashback paid 5% as of July 4, 2026) with a code-free cart — site-priced Yellow Tag and mix-and-save deals keep the cashback alive.
  3. Time wine-heavy carts to a mix-and-save window ("15% off 8+ bottles" recurs) — that one deal outweighs years of the points benefit.
  4. Buying mostly spirits with base access? Skip Total Wine: the Class Six package store is tax-free (~6–10% depending on state), which usually wins that cart outright.

The benefit only exists in &MORE Rewards markets and only on Winery Direct, Spirits Direct, and beer singles. 21+ only — and none of these paths reward volume for its own sake. Drink responsibly.

BEST SAVINGS PATH

The smartest route depends on your situation. Answer the two questions to find your best path, or scan the full decision table below.

Find your best path

1. Do you have on-base shopping privileges and a spirits-heavy list?

2. Are you ordering online (vs shopping in store)?

Answer both to see your best path

Short version: there’s no Total Wine military percentage — enroll the free 2x-points benefit once via ID.me, then do the real saving with cashback portals online, mix-and-save wine deals, the in-store price match, or the tax-free Class Six store on base for spirits.

Your best path
The Class Six store on base

Tax-free spirits (~6–10% depending on state) beat every Total Wine path on a spirits-heavy cart. Alcohol is in-store only at the exchange, so this requires in-store privileges.

Your best path
Class Six for the spirits; portal + points for the rest

Split the list: tax-free wins on spirits, while wine and mixed items do best online through a cashback portal with the free 2x-points benefit layered on.

Your best path
Cashback portal + &MORE points + the ID.me 2x

TopCashback paid 5% on online orders as of July 4, 2026, the loyalty points stack on top (they’re not a code), and the military 2x doubles points on eligible "Direct" items — about $93 net on a $100 baseline.

Your best path
In-store deals + the Lowest Price Guarantee

Shop mix-and-save and Yellow Tag pricing, bring a local competitor’s current ad for identical bottles, and give your rewards number so the 2x points accrue. The points benefit rides along on any price.

Effective price on a $100 mixed cart (four 750ml wines + two 750ml spirits, mixing national brands and Total Wine’s Winery Direct / Spirits Direct labels), picked up in an &MORE Rewards market, excluding sales tax except the Exchange row
PathStackEffective priceYou saveBest when
Military Benefit (2x points via ID.me)Stacks on any price — it’s a points multiplier, not a code$100 paid; ~$1.50–$2.00 back in future Rewards~$1.50–$2 (deferred)You already shop the "Direct" private labels in an &MORE Rewards state — enroll once, then forget it
TopCashback 5% + &MORE points + military 2xPortal + loyalty points stack; NO outside coupon codes~$95.00 now + ~$2 future rewards ≈ $93 net~$7Any online order — the everyday winner
Public mix-and-save wine deal + portalSite-priced promo (not a code) has stacked with portal cashback~$80–$90 on a qualifying wine cart$10–$20Your cart is wine-heavy and a mix-and-save window is live
Lowest Price Guarantee (in-store)Per-item price match; in-store onlyVaries — matches the cheapest local ad per bottleItem-dependentA local competitor advertises a lower price on the identical bottle (not valid in 14 minimum-price states)
Exchange Class Six (AAFES/NEX) — tax-freeSubstitute channel; no Total Wine points or cashback~$100 shelf minus no sales tax (≈$8.50 avoided vs a CA Total Wine run)~$8+ on spirits-heavy cartsYou have in-store exchange privileges and a base nearby — spirits especially

* Cashback figures — rates as of July 4, 2026. Portal cashback rates move weekly, so re-check the current top portal before you buy.

WHO QUALIFIES

Total Wine & More offers no percentage-off military discount. The official Military Benefit is 2x Bonus Points in the free &MORE Rewards program — verified once via ID.me — on Winery Direct wines, Spirits Direct spirits, and beer singles, in &MORE Rewards markets only. In real money that’s roughly an extra 1% back in future store rewards on eligible items.

  • The benefit requires ID.me military verification inside a free &MORE Rewards account. ID.me’s military community covers active duty, National Guard, Reserve, veterans, retirees, military spouses (including surviving spouses), and immediate family members — confirm the exact accepted groups in Total Wine’s on-page FAQ.
  • The benefit exists only in &MORE Rewards markets: AZ, CA, DE, FL, IL, MN, MO, NC, NE, NM, NV, SC, VA, WA, and Washington, D.C. — and online only when your preferred store is set to one of those markets.
  • First responders, nurses, teachers, and students: no published Total Wine offer.
  • All buyers must be 21+.
Total Wine & More discount by community
AudienceDiscount
Verified military members (via ID.me, in &MORE Rewards markets)On Winery Direct wines, Spirits Direct spirits, and beer singles — ≈2% back in future Rewards vs the standard 1%. Not a percentage discount.2x Bonus Points
All &MORE Rewards members (free program)5,000 points converts to a $5 Reward (≈1% back), plus member-only Yellow Tag and personalized deals.10 pts/$1
Everyone — coupon-site "10–25% military discount" claimsNo percentage military discount exists in any official Total Wine source.Fabricated

HOW TO REDEEM

Online at www.totalwine.com

  1. Create a free &MORE Rewards account
    Sign up at totalwine.com and set your preferred store to an &MORE Rewards market location (AZ, CA, DE, FL, IL, MN, MO, NC, NE, NM, NV, SC, VA, WA, D.C.).
  2. Verify with ID.me inside your account
    Click "Verify with ID.me" in your &MORE Rewards account and complete military verification once — this happens before shopping, not at checkout.
  3. Shop the eligible categories
    Winery Direct wines, Spirits Direct spirits, and beer singles earn 2x Bonus Points automatically; every 5,000 points converts to a $5 Reward.
  4. Start from a cashback portal for the real savings
    TopCashback paid 5% on online orders as of July 4, 2026 (pre-tax; excludes gift cards; voided by any coupon code not listed on the portal). The points multiplier stacks on top because it isn’t a code.

In store

  1. Verify first, at home
    Join &MORE Rewards and link ID.me in your account before you shop — verification is not done at the register.
  2. Give your rewards number at checkout
    In an &MORE Rewards market store, eligible items earn the 2x points automatically on your account.

HOW IT WORKS

The debunk first, because it dominates the search results: aggregator pages claim Total Wine gives "up to 10%–25% off for military, active duty, veterans and immediate families." No such discount exists in any official source — Total Wine’s own Military Benefit page, the very page those sites link to, describes only the 2x points multiplier on three categories. Alcohol retail pricing is heavily state-regulated (Total Wine’s own price-match policy lists 14 states where it can’t even match below cost or state minimums), which is part of why a flat national percentage was never plausible.

Here’s the dollar math nobody else does. &MORE Rewards pays 10 points per $1, and 5,000 points converts to a $5 Reward — about 1% back. The military 2x doubles that to roughly 2% back, but only on Winery Direct, Spirits Direct, and beer singles. On a $100 mixed cart that’s about $1.50–$2.00 in future store rewards. Worth enrolling — it’s free, verified once via ID.me inside your account, and it stacks on any price because it’s a multiplier, not a code — but it is not the reason your cart gets cheaper.

The paths that actually move the total: TopCashback paid 5% on online orders as of July 4, 2026 (no outside coupon codes, or the cashback voids; site-priced sales like Yellow Tag and mix-and-save pricing aren’t codes). Total Wine’s recurring public deals — "15% off 8+ select wines," "up to 25% off select wines," "$5 off $50 spirits" — dwarf the points benefit on qualifying carts. In-store, the Lowest Price Guarantee matches a local competitor’s currently advertised price on an identical in-stock item. And historically, Total Wine has boosted the military benefit to 5x points through Veterans Day (an undated official store post — a points boost, not a percentage, and never guaranteed to repeat).

For spirits-heavy shopping with base access, the honest alternative is off-site entirely: Class Six package stores at the exchanges sell spirits with no state or local sales tax — roughly a 6–10% swing depending on your state, which beats everything above on that cart. Note the access rule: alcohol is in-store only, so it requires in-store exchange privileges (active duty, retirees, and the 2021-expanded veteran groups) — the veterans’ online shopping benefit doesn’t cover it. One more flag: WeSalute lists a discounted-gift-card-style Total Wine offer, but the rate is membership-gated and unverified, and gift cards kill portal cashback — we don’t recommend it until the rate is verifiable.

Exclusions & fine print

  • There is no percentage-off military discount — the benefit is a loyalty-points multiplier, worth roughly an extra 1% back on eligible items.
  • The 2x points cover only Winery Direct, Spirits Direct, and beer singles — not national-brand wine and spirits generally.
  • The benefit is limited to &MORE Rewards markets; other states run different loyalty terms with no published military benefit.
  • The Lowest Price Guarantee is in-store only, and invalid where a match would fall below cost or state minimum price (Total Wine lists 14 such states).
  • Alcohol pricing and promotions are heavily state-regulated — deals and even program availability vary by location.
  • Not stated in the official source: sale-item points exclusions, points caps for the military multiplier, and re-verification cadence.

SOURCES

FREQUENTLY ASKED QUESTIONS

Does Total Wine offer a military discount?

Not a percentage discount. The official Military Benefit is 2x Bonus Points in the free &MORE Rewards program on Winery Direct, Spirits Direct, and beer singles, after one-time ID.me verification.

How much is the Total Wine military discount worth?

Roughly an extra 1% back in future store rewards on eligible items — 2x the normal 10 points per $1, where 5,000 points equals a $5 Reward. On a $100 eligible cart, about $1.50–$2.00 in deferred rewards.

Is the "10–25% off for military" claim real?

No. That figure appears only on coupon aggregators. Total Wine’s own Military Benefit page — the page those sites link to — describes only the points multiplier.

Do veterans and military spouses qualify?

ID.me’s military verification covers active duty, Guard, Reserve, veterans, retirees, spouses (including surviving spouses), and immediate family; Total Wine’s page requires ID.me military verification. Confirm the exact accepted groups in Total Wine’s on-page FAQ.

How do I verify my status?

Create a free &MORE Rewards account, then click "Verify with ID.me" inside your account — before shopping, not at checkout. No re-verification schedule is stated.

Does Total Wine use ID.me, GovX, SheerID, or WeSalute?

ID.me only, for the loyalty benefit. There is no GovX or SheerID storefront; WeSalute lists a gift-card-type offer with no published rate — unverified, and not recommended until it is.

Can I use the benefit in stores and online?

Both — but only in &MORE Rewards markets (AZ, CA, DE, FL, IL, MN, MO, NC, NE, NM, NV, SC, VA, WA, D.C.), and online only if your preferred store is set to one of those markets.

What is excluded?

Everything outside Winery Direct, Spirits Direct, and beer singles earns normal (1x) points. Program terms differ by state, and no points caps or sale-item exclusions are stated for the multiplier.

Can I combine it with promo codes or sale items?

The points multiplier applies regardless of price, so yes in practice — it’s not a code. Just don’t pair outside promo codes with cashback portals: the portal voids on any code it doesn’t list.

What’s actually the cheapest way for a service member to buy from Total Wine?

Online: cashback portal plus free rewards points (about 7% total value on a $100 baseline as of July 4, 2026). Wine-heavy carts: wait for a mix-and-save event. Spirits with base access: the tax-free Class Six store often wins outright.

Does Total Wine run a Veterans Day military promotion?

Historically it has boosted the military benefit to 5x points on eligible items through November 11, per an undated official store Facebook post. A points boost, not a percentage discount — and never guaranteed to repeat.

Can I buy alcohol tax-free at the Exchange instead?

Yes, if you have in-store exchange privileges (active duty, retirees, and the 2021-expanded veteran groups): Class Six package stores sell spirits with no state or local sales tax. Alcohol is in-store only — the veterans’ online shopping benefit doesn’t cover it.

MORE MILITARY DISCOUNTS

20% offYETI 10% offLowe’s Up to 30% off (online)Regal Check local clubPlanet Fitness
All military & veteran discounts

Editorial policy

  • Source priority. We cite Total Wine’s own &MORE Rewards Military Benefit page first, and report plainly what it actually offers: a 2x Bonus Points multiplier on three categories, not a percentage discount. The "10–25% off for military" figures on coupon aggregators appear in no official source and are debunked here rather than repeated. Total Wine’s full group-by-group eligibility list renders in an on-page FAQ we could verify only secondhand, so eligibility above is attributed to ID.me’s military-community definition — confirm the accepted groups in Total Wine’s FAQ. All portal rates are date-stamped.
  • Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
  • Review cadence. Because Total Wine & More can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
  • Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
  • Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
  • Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.
See something out of date? Report an outdated fact or reach the editors via the contact page. Please include a link to the official .gov or .mil source you believe is more current.

// Military & Veteran Savings

DEALS

Verified military and veteran discounts from major brands — each guide covers who qualifies, how to verify your service for free, and how to redeem.

Kennedy Space Center Visitor Complex logoMilitary discount + free entry in May
Kennedy Space Center Visitor Complex
Theme Parks & Attractions

Kennedy Space Center Visitor Complex offers the military community a year-round Military and Military Child admission discount — confirmed on its FAQ, though the exact amount is not published — plus its standout deal: free admission for current and former service members during Armed Forces Week each May (2026: May 11–17), with 50% off up to four guests and 20% off retail.

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Levi's logo10% off
Levi's
Apparel & Denim

Levi's gives verified active and retired U.S. military 10% off at Levi.com through SheerID — and the code stacks with any Levi's promotion up to 40% off.

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Bombas logoNo military discount
Bombas
Socks & Apparel

Bombas does not offer a military or veteran discount — its own help center says so directly. What Bombas does offer the military community: free shipping on every APO/DPO/FPO order. The real ways to pay less are the public 20% first-order code COMFORT20, built-in multi-pack pricing plus a cashback portal, and the historical ~25% sitewide late-November sale.

View discount
Benchmade logo15% off
Benchmade
Knives & EDC Gear

Benchmade gives verified military members — current and former — plus military spouses and dependents, first responders, government employees, and teachers 15% off at benchmade.com (the brand page phrases it "up to 15%"), verified through GovX ID at checkout. One single-use code per day; Gold Class and Limited Edition knives excluded.

View discount
Fox Nation logoFirst year free
Fox Nation
Streaming & Entertainment

Fox Nation gives everyone who has served or is currently serving in the U.S. Armed Forces their first year completely free, verified through SheerID — then the subscription auto-renews at 50% off the then-current annual rate (about $35.94/year at today’s $71.88 list price) unless you cancel at least 24 hours before renewal.

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Darn Tough Vermont logo20% off
Darn Tough
Socks & Outdoor Apparel

Darn Tough Vermont gives verified military members — active duty, veterans, and retirees — 20% off orders at darntough.com, verified through VerifyPass, with the same 20% for first responders, government employees, and healthcare workers. Purchases for your spouse, children, and household are explicitly allowed.

View discount
WHOOP logo10% off
WHOOP
Fitness Wearables

WHOOP gives verified military members, nurses, and first responders 10% off prepaid Peak and Life memberships (Annual and 24-month plans) through ID.me — new members only, with the WHOOP 5.0 or MG hardware already included free with any membership.

View discount
Total Wine & More logo2x rewards points
Total Wine & More
Wine, Spirits & Beer

Total Wine & More offers no percentage-off military discount. The official Military Benefit is 2x Bonus Points in the free &MORE Rewards program — verified once via ID.me — on Winery Direct wines, Spirits Direct spirits, and beer singles, in &MORE Rewards markets only. In real money that’s roughly an extra 1% back in future store rewards on eligible items.

View discount
Victoria’s Secret logoNo military discount
Victoria’s Secret
Lingerie & Beauty

Victoria’s Secret offers no military discount — no program on victoriassecret.com, no ID.me, SheerID, GovX, or WeSalute verification path, and ID.me itself says it isn’t aware of any Victoria’s Secret military offer. The real savings are the Semi-Annual Sale (June and December, up to 60% off), cashback portals, free Rewards shipping at $50+, and tax-free VS beauty at the Exchange.

View discount
Buffalo Wild Wings logoVeterans Day free meal
Buffalo Wild Wings
Restaurants & Dining

Buffalo Wild Wings has no official, chain-wide everyday military discount — the widely repeated 10% is franchise-location discretion. The one corporate-promoted military offer is the annual Veterans Day free meal: in 2025, 10 free boneless wings plus fries for veterans and active-duty service members with proof of service, dine-in or BWW GO counter only.

View discount
Barnes & Noble logoNo military discount
Barnes & Noble
Books & Media

Barnes & Noble offers no military or veteran discount — online or in stores — and no verification partner. ID.me confirms it isn’t aware of any B&N military offer, and the educator discount ended April 12, 2023. The real savings machinery is B&N’s loyalty program: free Rewards (~5% back), Premium’s everyday 10% (worth it above ~$400/year), and recurring members-only codes like PREORDER25.

View discount
Wingstop logoNo military discount
Wingstop
Restaurants & Dining

Wingstop has no official military or veteran discount — nothing on its FAQ or offers pages, no verification partner, and ID.me confirms it isn’t aware of any Wingstop military program. Anything at the counter is a location-discretionary franchise courtesy. The verified savings path for everyone: join Club Wingstop (5 free boneless wings on signup) and order direct on wingstop.com or the app.

View discount
GameStop logo10% off in-store
GameStop
Video Games & Collectibles

GameStop runs an official, year-round 10% military discount — but it’s in-store only and currently covers just full-price toys, collectibles, and pre-owned items. New video games, new consoles, new accessories, PC hardware, gift cards, and anything on sale are all excluded, so on a new release it’s worth $0.

View discount
Staples logoVeterans Day 25% (in-store)
Staples
Office & School Supplies

Staples has no everyday military or veteran discount and no military promo code — what it has reliably run is 25% off in-store during Veterans Day week (2022, 2024, and 2025), redeemed by showing a valid military ID at the register. The rest of the year, Office Depot’s real 20% military coupon or the tax-free military exchange beat anything at Staples.

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Floor & Decor logoEvent-only discounts
Floor & Decor
Flooring & Home Improvement

Floor & Decor has no everyday military discount — its official policy is occasional in-store military discount events (historically a limited-time 10%, once capped at $200 off, around Veterans Day), announced through its email list. The everyday 10% military discount in this category lives at Lowe’s (uncapped) and Home Depot ($400/yr cap) instead.

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Great Wolf Lodge logoUp to 40% off
Great Wolf Lodge
Hotels & Resorts

Great Wolf Lodge’s Howlin’ Heroes Offer gives military members and other eligible heroes up to 40% off the room rate on an overnight stay, verified free through ID.me.

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Dollywood logoMilitary pricing + 5% off stays
Dollywood
Theme Parks & Attractions

Dollywood offers special military pricing on day tickets and Season Passes for Dollywood and Splash Country, plus 5% off resort and cabin stays — verified through ID.me online or a host ID check in person.

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Medieval Times Dinner & Tournament logoDiscounted tickets
Medieval Times
Entertainment & Attractions

Medieval Times offers discounted tickets to the military community at all Castles — verified through ID.me online, or bought on a participating U.S. military base where the price includes a free Royalty upgrade.

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Peloton logoMilitary special pricing
Peloton
Fitness & Wellness

Peloton’s Special Pricing program gives verified military members reduced prices on the Peloton App and on equipment — App One at $9.99/mo (vs. $12.99) and App+ at $19.99/mo (vs. $24.99), with equipment savings that vary per product.

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Vortex Optics logoUp to 40% off MSRP
Vortex Optics
Optics & Outdoor Gear

Vortex Optics runs a verification-gated military & law enforcement discount program; the published figure is 40% off MSRP (stated for the Scheels channel), delivered through ExpertVoice, GovX, Scheels (ID.me), or AAFES.

View discount
Tesla logo$500 off
Tesla
Automotive & EV

Tesla gives verified U.S. military members — and first responders, medical providers, nurses, teachers, and students — $500 off a new Model S, 3, X, Y, or Cybertruck, verified through ID.me before you order.

View discount
RTIC Outdoors logo10% off
RTIC Outdoors
Outdoor Gear & Drinkware

RTIC Outdoors gives 10% off all orders to active-duty military, active military spouses, and first responders, verified through ID.me at online checkout.

View discount
Fanatics logo15% off
Fanatics
Licensed Sports Apparel & Gear

Fanatics offers 15% off all orders (gift cards excluded) plus free U.S. shipping to verified military members and first responders — verified free through ID.me at checkout.

View discount
Applebee's logoVeterans Day free meal
Applebee's
Restaurants & Dining

Applebee’s only company-published military offer is its annual Veterans Day free meal (Nov 11): a free full-size entrée plus a $5 Bounce Back Card for veterans, active duty, reserves, and National Guard who dine in. There is no nationwide everyday military discount — the widely repeated 10% is aggregator-only and varies by franchise location, so call your local restaurant to confirm.

View discount
United Airlines logo5% off
United Airlines
Airlines & Travel

United runs two separate 5% military fare discounts: active-duty members get 5% off select United flights by verifying status in their free MileagePlus profile, while veterans, retirees, Guard/Reserve, and immediate family get 5% off united.com fares through a paid WeSalute+ membership. Active military also get up to five free checked bags, pre-boarding, and United Club access when space allows.

View discount
Ashley logo5% off
Ashley Furniture
Furniture & Home

Ashley offers an everyday 5% military discount on online orders at www.ashley.com for U.S. active duty, military family, Reservists and National Guard, and veterans and retirees — verified through SheerID, which issues a promo code to apply at checkout.

View discount
Valvoline logo15% off
Valvoline Instant Oil Change
Auto Service & Maintenance

Valvoline Instant Oil Change gives military customers 15% off their service invoice when they show a valid military ID at a participating location. It is an in-store, point-of-sale discount — no online code and no third-party verification app for the 15%.

View discount
Gymshark logo10% off
Gymshark
Activewear & Fitness Apparel

In the United States, Gymshark offers a 10% military and veteran discount through WeSalute (formerly Veterans Advantage). After verifying, eligible members shop a private Gymshark store where 10% applies at online checkout.

View discount
Columbia Sportswear logo10% off
Columbia Sportswear
Outdoor Apparel & Gear

Columbia Sportswear offers a 10% military discount on Columbia.com, verified through ID.me at checkout. The same 10% tier also extends to first responders, teachers, and students.

View discount
Oura logoUp to 25% off (GOVX)
Oura
Wearables & Smart Rings

Oura runs two verified-savings programs: military, veterans, and first responders save through GOVX (Oura’s announcement describes up to 25% off), while students, educators, and healthcare professionals save a flat 10% on Oura Ring 4 and Oura Ring 4 Ceramic via ID.me.

View discount
Walt Disney World logoSalute tickets + 15–30% off rooms
Walt Disney World
Theme Parks & Attractions

Walt Disney World’s annual Disney Military Salute offers flat-priced multi-day Salute theme park tickets (4-Day from $409 in 2026) and 15%–30% off rooms at select Disney Resort hotels, for active or retired U.S. military and their spouses, verified in person with a valid U.S. Military ID.

View discount
Harbor Freight Tools logoNo military discount
Harbor Freight Tools
Tools & Hardware

Harbor Freight Tools does not offer a military or veteran discount — in stores, online, or by phone — and uses no ID.me, GovX, SheerID, or WeSalute. Everyone uses the same public savings: the Monthly Coupon Book, the Inside Track Club, the Harbor Freight Credit Card, and free email coupons.

View discount
PUMA logo20% off
PUMA
Athletic Apparel & Footwear

PUMA’s U.S. "Service Discount" gives qualified service members — military personnel, first responders, nurses, medical professionals, teachers, and government employees — 20% off their order on PUMA.com, verified through ID.me.

View discount
Owala logo10% off (one-time)
Owala
Outdoor Gear & Drinkware

Owala gives verified military members and veterans a one-time 10% off discount on its water bottles and drinkware, verified through VerifyPass, which emails a single-use code to enter at checkout on owalalife.com.

View discount
StubHub logo$20 off $200+
StubHub
Tickets & Events

StubHub gives verified service members a single-use GOVX code worth $20 off a ticket order of $200 or more, redeemed at StubHub.com by entering the code in the Gift cards field at checkout. There is no everyday percentage-off military discount issued directly by StubHub.

View discount
Quince logo10% off first order
Quince
Apparel & Home

Quince gives verified U.S. military members, first responders, nurses, and educators 10% off their first purchase through ID.me — a one-time, new-customer offer with a $40 minimum, applied via an auto-applied code at checkout on quince.com.

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Chipotle Mexican Grill logoNo everyday discount
Chipotle
Restaurants & Dining

Chipotle has no everyday (year-round) military or veteran discount and no ID.me/GovX/SheerID/WeSalute partnership. In some years it runs a limited-time Veterans Day buy-one-get-one-free entrée offer (in-restaurant, military ID shown at the register) — most recently on November 11, 2025, from 4–8 p.m. local time.

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Ulta Beauty logoNo military discount
Ulta Beauty
Beauty & Cosmetics

Ulta Beauty does not offer a military or veteran discount — online, in store, or in the app — and does not use ID.me, GovX, or WeSalute for one. The SheerID verification Ulta does use applies only to a separate student program. Everyday savings come from the free Ulta Beauty Rewards program and public coupons.

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Menards logoNo military discount
Menards
Home Improvement

Menards does not offer a military, veteran, or first-responder discount — there is no service-member price, no military ID check at the register, and no ID.me/SheerID/GovX verification. Military shoppers save the same way everyone does: the 11% mail-in rebate (most weeks), the BIG Card, and in-store price matching.

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Wayfair logoNo military discount
Wayfair
Furniture & Home

Wayfair does not offer a military or veteran discount — no service-member promo code, no percentage off, and no ID.me verification that unlocks a military price. ID.me confirms it is "not aware of Wayfair offering Military community discounts." Everyone saves the same way: sitewide sales and the paid Wayfair Rewards program.

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Sephora logoNo military discount
Sephora
Beauty & Cosmetics

Sephora does not offer a military or veteran discount — no military-only percentage off, no ID.me or GovX verification for a Sephora-run offer, and no veteran promo code. ID.me states it is "not aware of Sephora offering Military community discounts." The free Beauty Insider program is the savings path for everyone.

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Spectrum logoNo military discount
Spectrum
Internet, TV & Phone

Spectrum (Charter) does not offer a military, veteran, or senior discount on internet, TV, or mobile — its "military" page markets standard new-customer pricing and requires no military verification. Service members do get real SCRA benefits: suspend Spectrum Mobile during a qualifying deployment (no service fees) and cancel home service while reserving your phone number up to 3 years.

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LEGOLAND logoUp to 35% off (varies by park)
LEGOLAND
Theme Parks & Attractions

All three U.S. LEGOLAND Resorts give military members, veterans, and their families a discount on tickets and hotel stays, verified through ID.me: California advertises up to 35% off tickets, New York a 1-Day ticket + 2nd Day Free, and Florida special ticket pricing plus a limited-time 20% off hotel rooms.

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Journeys logo10% off
Journeys
Footwear

Journeys gives verified members of the military community 10% off through a one-time-use code unlocked with ID.me, usable in Journeys stores across the U.S. (including Puerto Rico) and online at checkout.

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DSW (Designer Shoe Warehouse) logo10% off (online only)
DSW
Footwear

DSW gives verified military shoppers 10% off online orders, verified through BeansiD (Student Beans) and applied via a one-time code at dsw.com checkout. The offer is not valid in DSW stores or in Canada.

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Pottery Barn logoNo military discount
Pottery Barn
Furniture & Home

Pottery Barn does not offer a military or veteran discount — ID.me and Military.com both confirm no active offer, and Pottery Barn publishes no military page. Older "15% off" figures refer to a discontinued in-store program. Everyone saves the same way: the free Key Rewards program and sitewide sales.

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Toyota logo$500 rebate
Toyota
Automotive & EV

Toyota gives eligible service members and veterans a $500 Military Rebate toward a new Toyota when they buy or lease through Toyota’s financing. It’s applied at the dealer to your down payment (finance) or amount due at signing (lease) — verified nationwide through ID.me, or via dealer-presented proof in AL, FL, GA, NC, and SC through Southeast Toyota Finance.

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Guitar Center logo10% off $199+ ($500 max)
Guitar Center
Music & Instruments

Guitar Center offers active-duty service members and veterans of the U.S. Armed Forces 10% off a single item of $199 or more, capped at a $500 maximum discount, verified through SheerID and redeemable in store, online, or by phone.

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AAA (American Automobile Association) logoMembership discount (varies by club)
AAA
Auto & Roadside

Many AAA clubs offer a military/veteran membership discount, but AAA is a federation of independent regional clubs — the exact discount, enrollment method, and verification all depend on the club that serves your ZIP code. You typically enroll online at aaa.com/military (ID.me), through GovX.com (GovX ID), or in a branch/by phone.

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Dyson logoNo military discount
Dyson
Home Tech & Appliances

Dyson does not run its own military, veteran, or first-responder discount, and ID.me confirms it is "not aware of Dyson offering Military community discounts." The widely-cited "20% off" is Dyson’s non-military Owner Rewards offer for machine owners. Service members can find Dyson at member prices via third-party marketplaces (GOVX, WeSalute).

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L.L.Bean logo10% off
L.L.Bean
Outdoor Gear & Apparel

L.L.Bean gives a 10% military discount on select merchandise to active-duty, veteran, retired, and reservist U.S. Armed Forces members and their household families, verified through SheerID and redeemable online, by phone, and in stores and Outlets.

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Zappos logoNo verified discount
Zappos
Footwear

As of June 23, 2026, Zappos has no military or veteran discount confirmable on a current Zappos source. Its former SheerID "Programs" discount (10% off for military, students, and teachers) has been discontinued. Service members get the same free shipping, free 365-day returns, and general savings as everyone.

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Lenovo logoID.me discount (verify in cart)
Lenovo
Electronics & Computers

Lenovo offers an everyday military and veteran discount through ID.me, applied in your shopping cart on lenovo.com. Lenovo does not publish the exact military percentage on a public page, so the reliable way to see your rate is to verify with ID.me in the cart; its related healthcare/first-responder/senior tiers show "an extra 5% off sitewide."

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TaylorMade Golf logo15% off
TaylorMade
Golf & Sporting Goods

TaylorMade Golf gives verified military members, veterans, first responders, nurses, and teachers 15% off TaylorMade products online, verified through ID.me at checkout on taylormadegolf.com.

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Salomon logo20% off (via Pro Club)
Salomon
Outdoor Gear & Apparel

Salomon offers a 20% military discount in the US, redeemed through the Amer Sports Pro Club rather than an instant checkout verifier. Military, veterans, law enforcement, and firefighters apply (or use an invitation code), prove eligibility, and once approved shop at preferred pricing on salomon.com — subject to a yearly spending allowance.

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Callaway Golf logo15% off
Callaway Golf
Golf & Sporting Goods

Callaway Golf gives active-duty, veteran, reserve, and retired U.S. military members 15% off their entire order at CallawayGolf.com (gift cards excluded), verified through ID.me at Secure Checkout — no promo code needed, with an annual limit of $1,000 in discounts per person.

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Backcountry logo20% off
Backcountry
Outdoor Gear & Apparel

Backcountry extends a 20% discount on select full-price purchases to its "community of heroes" — active-duty military, veterans, military family members, and government employees (plus healthcare workers, first responders, and educators) — verified through ID.me on Backcountry.com, with no promo code.

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Reebok logo30% off
Reebok
Athletic Apparel & Footwear

Reebok’s Hero Discount gives military members, reservists, and veterans 30% off at reebok.com, verified through ID.me at checkout — applied automatically once verified. Online only (U.S.); excludes clearance clothing.

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Kohl's logo15% off (Mondays, in-store)
Kohl's
Department Stores

Kohl's "Military Mondays" gives active-duty military, veterans, retirees, and their immediate family 15% off qualifying purchases in store, every Monday of the year — verified by showing proper ID at the register. It is in-store only (not valid on Kohls.com), and Kohl's typically raises it to 30% for a short Veterans Day window.

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Olive Garden logoNo everyday discount
Olive Garden
Restaurants & Dining

Olive Garden does not offer an everyday military or veteran discount — its FAQ states it does not give a discount to any one group of guests, and it has no rewards program. The one confirmed military offer is a Veterans Day free entrée for dine-in veterans and active-duty members (special menu, show proof of service).

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Cabela's logo5% guns/ammo · 10% other
Cabela's
Outdoor & Sporting Goods

Cabela's Legendary Salute gives verified military and first-responder customers 5% off firearms and ammunition and 10% off all other eligible merchandise (exclusions apply). Redeem online, by phone, or in stores; the identical program is shared with Bass Pro Shops.

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Macy's logoNo military discount
Macy's
Department Stores

Macy's does not offer an official military or veteran discount — it uses no ID.me, SheerID, or GovX for one, ID.me is "not aware" of any offer, and Military.com says Macy's may not offer one. Coupon-site "10% off" or "20% off promo code" claims are unsupported. Everyone saves the same way: public sales, Star Rewards, and price match.

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Chick-fil-A logoNo chain-wide discount
Chick-fil-A
Restaurants & Dining

Chick-fil-A has no national military discount — each restaurant is independently owned, and Chick-fil-A, Inc. says any discount is "at the discretion of the Owner-Operator." It uses ID.me to verify "Community Helper" status (military, teachers, first responders, nurses) but promises no specific reward. The reliable move: verify in the app, then ask your local restaurant.

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Expedia logoUp to 10% off hotels
Expedia
Travel & Hotels

Expedia advertises "10% off select hotels" for the verified military and veteran community via ID.me, but the only official coupon terms page we located states 8% off the pre-tax hotel price — so confirm the live figure inside the ID.me flow. It applies to stand-alone, prepaid hotel bookings only (first room), is entered as a coupon code at checkout, and is not automatic.

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Sunglass Hut logo15% off eligible frames
Sunglass Hut
Eyewear & Sunglasses

Sunglass Hut gives the verified U.S. military community 15% off most sunglasses — Active Duty, Retirees, Veterans, Military Spouses, and Military Family Members — via ID.me, both online (verify at the cart page) and in store. It cannot be combined with other codes, markdowns, or launches, and excludes a specific list of brands.

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Intuit TurboTax logoFree filing (enlisted E-1–E-9)
TurboTax
Tax Software

Eligible enlisted active-duty and reserve service members (ranks E-1–E-9) with a W-2 from DFAS file both federal and state returns for $0 on TurboTax Online (Free Edition, Deluxe, or Premium). No promo code — you enter your DFAS W-2 and verify your rank in-product. Officers, warrant officers, veterans, retirees, and National Guard are not eligible; the discount does not apply to TurboTax Desktop or TurboTax Experts.

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Ariat logo10% off any order
Ariat
Workwear & Apparel

Ariat gives verified U.S. military members — active duty, reserve, veteran, and retired of any branch — 10% off any Ariat.com order, dated for the 2026 calendar year (renewed annually). Join the free Ariat Insider program, verify through SheerID in your account, and the discount applies automatically when logged in. Honored in Ariat brand stores/outlets; US orders only; not combinable with sales, coupons, or other offers.

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IKEA logoNo standing national discount
IKEA
Furniture & Home

IKEA U.S. has no everyday, nationwide military or veteran discount. Instead, individual stores run limited-time offers — typically 10–15% off in-store — most often around Veterans Day. The clearest current one is IKEA Norfolk’s "Capture the Flag" 15% offer (May 1–31, 2026, via SheerID). All are in-store only, require a free IKEA Family number plus proof of military/veteran status at the register, and there may be no offer at your store on a given day.

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KÜHL logoNo published military discount
KÜHL
Outdoor Gear & Apparel

KÜHL does not publish a standing military or veteran discount on kuhl.com — its FAQ has no military entry and checkout offers no ID.me, SheerID, or GovX military flow. It has no GovX storefront. Coupon-site "40%/30%/25%" claims are unverified. The concrete, verifiable savings path for the military community is buying KÜHL tax-free through the Army & Air Force Exchange (ShopMyExchange).

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SIXT rent a car logoUp to 15% off base rate
SIXT
Car Rental

SIXT rent a car gives active U.S. military members and veterans up to 15% off the daily base rate, verified through GoCertify. You verify your status on the GoCertify offer page and book through the linked SIXT flow — no coupon code, the rate applies automatically. It covers all branches plus the Army/Air National Guard Reserve. "Up to 15%" is a ceiling; the discount is on the base rate only.

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HexClad logo10% off
HexClad
Kitchen & Cookware

HexClad’s "HexClad Heroes" program gives verified US Military Service Members, Veterans, National Guard, Reserve, and their immediate family — plus Police, Firefighters, and EMTs — 10% off. Verify through ID.me and it issues a unique 10% code that auto-applies at checkout on hexclad.com. Key rule: one discount per order — not combinable with other promos, and not valid during sitewide sales or Black Friday / Cyber Monday.

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Bose logo10% off (max $100)
Bose
Audio & Electronics

Bose gives verified military members and veterans 10% off their total cart at Bose.com, with maximum savings of $100, via ID.me. The same 10% covers students, nurses, first responders, medical personnel, hospital employees, and teachers — there is no higher military-only rate. You verify in the cart and the discount applies automatically. The one military-specific perk: aviation headsets, excluded for every other group, are eligible for Military.

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IHOP logoNo everyday discount
IHOP
Restaurants & Dining

IHOP does not advertise a corporate everyday military or veteran discount — most IHOPs are independently owned, so any year-round discount is set by the individual location, not corporate. The one national military offer is an annual Veterans Day (Nov 11) free meal: free Red, White & Blueberry Pancakes (or a pancake combo at select locations) for veterans and active-duty military, dine-in only, at participating U.S. restaurants with proof of service.

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Hobby Lobby logoNo military discount
Hobby Lobby
Crafts & Hobbies

Hobby Lobby does not offer a military or veteran discount — there is no active-duty, veteran, retiree, Guard/Reserve, spouse, or dependent discount, and no verification step (no ID.me/GovX/SheerID/WeSalute) on the site or at the register. Coupon-site "10%/50% military" claims are unverified. Everyone saves the same way: everyday category pricing (e.g., "Always 40% Off The Marked Price") in the weekly ad, plus clearance. The old single-item 40%-off coupon was discontinued.

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Cracker Barrel Old Country Store logo10% off in-store
Cracker Barrel
Restaurants & Dining

Cracker Barrel gives Cracker Barrel Rewards members who are active-duty, reserve, retired, or veteran U.S. Armed Forces members 10% off qualifying in-store restaurant and retail purchases. You verify once through ID.me, linked to your Rewards account, and the discount applies automatically at the register. It is in-store only (not online/catering/delivery/takeout) and excludes alcohol, Meals for Two, Take Home Meals, gift cards, taxes, delivery fees, and gratuities.

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PetSmart logo10% off grooming & PetsHotel
PetSmart
Pet Supplies & Services

PetSmart has no military or veteran discount on merchandise — online or in store. It does offer two in-store SERVICE discounts, both 10%: Grooming Salon 10% off on Tuesdays only (Treats Rewards required) and PetsHotel 10% off any overnight stay. Both are verified in person by showing ID to a Services associate — no ID.me/GovX/SheerID and no online redemption. Coupon-site "10–25% off via ID.me" claims are inaccurate.

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LEGO logoNo military discount
LEGO
Toys & Games

The LEGO toy brand does not offer a dedicated military or veteran discount on LEGO.com or in LEGO Brand Retail Stores. ID.me states it is "not aware of LEGO offering Military community discounts." LEGO’s savings come from the free LEGO Insiders program, free shipping over $35, and themed promos — none military-gated. (Note: LEGOLAND Parks and Discovery Centers are a separate business and do offer military ticket discounts.)

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Progressive logoNo national discount (LA only)
Progressive
Insurance

Progressive does not offer a nationwide military or veteran auto-insurance discount — its official auto discounts page lists none. The only "Progressive military discount" is a Louisiana state law requiring every insurer in the state, Progressive included, to give a 25% discount on auto liability premium to qualifying military residents (LA-resident active duty, reservists, and Louisiana National Guard). It is a state mandate, not a Progressive program, and does not exist in the other 49 states.

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Pandora logo10% off
Pandora
Jewelry & Accessories

Pandora jewelry gives the verified military community 10% off through its Supporting Heroes program, verified by ID.me. After verifying, you get a single-use promo code valid 60 days, redeemable online at pandora.net or in-store at participating Pandora retailers (ID.me only). It’s limited to one code per customer per 24 hours, can’t be combined with other offers, and excludes 14K gold, Lab-Grown Diamonds, and gift cards. (This is the jewelry discount — not the unrelated Pandora music service’s 20% offer.)

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Nordstrom logoNo military discount
Nordstrom
Department Stores

Nordstrom does not offer a military or veteran discount — there is no service-member percentage, promo code, or verification step (ID.me/SheerID/GovX/WeSalute) on Nordstrom’s site or in stores. Nordstrom Rack has none either. Coupon-site "20%/15%/50%" claims are unverified and conflict with each other. Everyone saves the same way: the free Nordy Club rewards, seasonal sales and clearance (including the Anniversary Sale), and Nordstrom Rack.

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Marriott logoMilitary rates (15% at resorts)
Marriott
Hotels & Travel

Marriott runs two military programs. On Marriott.com, a Government & Military special rate (Special Rates → Government & Military, or code GOV) — a negotiated rate with no fixed percentage that varies by hotel, date, and availability, for active-duty military, reservists, and certain federal employees. Separately, Marriott/Westin/Sheraton Vacation Club resorts offer a fixed 15% off flexible rates (code XYD) for U.S. Active, Reserve, Retired Military, National Guard, and First Responders. Both require valid ID at check-in.

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Silver Dollar City logoDiscounted military admission
Silver Dollar City
Theme Parks & Attractions

Silver Dollar City offers discounted military admission year-round — single-day tickets at $69+tax (Silver Dollar City), $36+tax (White Water), and from $49+tax (Showboat) — for U.S. active/retired military, veterans, and reservists, plus spouse and dependent children ages 4–17. For 2026: active-duty members can get a free season passport (activate in person by 7/31/26 with a CAC), veterans/retirees/families get discounted passports (add-ons from $12.90/mo), and Military Appreciation Days (May 1–29, 2026) offered a $59+tax ticket for the member plus up to 5 guests. All offers are online-only and verified by ID.me.

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Apple TV logoNo streaming discount
Apple TV
Streaming & Entertainment

Apple does not offer a military or veteran discount on the Apple TV streaming subscription (formerly Apple TV+) — it is $12.99/month after a 7-day free trial, the same for everyone. Apple’s 10% military discount, verified via ID.me, applies only to Apple hardware and accessories, not the streaming service or any Apple subscription. Service members can still cut cost with standard, non-military offers: the free trial, 3 months free with a new Apple device, Apple Music Student, Apple One, and Family Sharing.

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YouTube Premium logoNo Premium discount
YouTube Premium
Streaming & Entertainment

YouTube Premium does not offer a military or veteran discount. Google’s help docs list only one discounted membership tier — the student plan, verified via SheerID — with no military/veteran/first-responder/medical/teacher tier. The military discount people search for belongs to a different product: YouTube TV (ID.me), with a separate ID.me offer for NFL Sunday Ticket. Those are alternatives, not a YouTube Premium discount.

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Crunch Fitness logo$0 enrollment + $3 off dues
Crunch Fitness
Gyms & Fitness

Crunch Fitness offers a military, veteran, and first-responder membership deal via ID.me: a 7-day free trial plus the "Peak Results Military Plan" — $0 enrollment and $3 off the standard recurring monthly dues. There is no published flat percentage; the benefit is this enrollment-and-dues structure. Verify with ID.me online at checkout or in club. Available at participating (largely franchised) locations only, so pricing and participation vary by club.

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Norwegian Cruise Line logo10% off cruise fare
Norwegian Cruise Line
Cruises & Travel

Norwegian Cruise Line’s Military Appreciation Program gives validated members 10% off the cruise fare portion of any cruise, year-round. It covers active members, veterans, spouses, and surviving spouses of nine U.S. uniformed services, verified via ID.me. Verify once through a free My NCL account before booking, and the discount shows automatically at checkout when logged in — NCL says you won’t need to verify again. Combinable with Free at Sea.

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Rogue Fitness logoNo standing discount
Rogue Fitness
Fitness Equipment

Rogue Fitness does not offer a standing everyday military or veteran discount — its own help center and a public statement confirm it, and it says it keeps prices as low as possible for everyone. What it offers the military community: occasional military/veteran-exclusive sales (historically around Veterans Day) unlocked only for logged-in, verified veterans or active U.S. military — no percentage published — plus an APO/FPO/DPO shipping store (rogueapo.com). No verification provider is publicly named. Aggregator "10–25% via GovX/SheerID" claims are unverified and contradicted by Rogue.

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Priority Tire logo5% off all orders
Priority Tire
Tires & Auto Service

Priority Tire gives active, retired, and veteran U.S. military members 5% off all orders, verified through ID.me. The same 5% extends to first responders, healthcare professionals (doctors, nurses, medical staff, hospital employees), and educational workers (teachers/school staff). Verify online once and the discount applies to your cart automatically — no code. Online-only retailer; the 5% cannot be combined with other promotions or coupons.

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Chili's logoFree Veterans Day meal
Chili's
Restaurants & Dining

Chili’s honors the military mainly through its annual free Veterans Day meal: on November 11, 2026, all veterans and active military members can choose a free entrée from a limited menu at participating Chili’s restaurants — dine-in only. Chili’s does not advertise a nationwide everyday military discount; any year-round in-store discount is at a location’s discretion. Beverages and gratuity are excluded; no substitutions; not combinable.

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Six Flags logoDiscounted admission (online)
Six Flags
Theme Parks & Attractions

Six Flags offers discounted single-day admission to U.S. military (active and retired), veterans, first responders, and their immediate family — year-round, redeemed online only with ID.me verification, up to 6 tickets per purchase. Pricing is set per park (not a fixed percentage); verified examples (June 24, 2026): Magic Mountain from $50 (gate $110), Great Adventure from $39 (gate $90). The discount can’t be combined with any other offer, including sales.

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Cinemark logoMilitary rate (varies by theatre)
Cinemark
Movie Theaters

Cinemark offers a military discount on movie tickets at participating theatres, but does not publish a set percentage or dollar amount — the rate is set locally and Cinemark tells guests to check their local theatre. Show a valid U.S. Government-issued military ID (active duty, active reserve, retired, or dependents) at the box office; it excludes special engagement films and events. A separate online path exists through GovX for verified members.

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Jiffy Lube logo15% in-store (WeSalute+)
Jiffy Lube
Auto Service & Maintenance

Jiffy Lube has no single nationwide military discount — nearly all locations are independent franchises, so pricing varies by store. The one documented brand-level offer is Jiffy Lube’s WeSalute (formerly Veterans Advantage) partnership: 15% off in-store preventive-maintenance services at 2,000+ locations when you show a WeSalute+ ID Card at the register (in-person only). Otherwise, ask your local Jiffy Lube — many franchises set their own military pricing.

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Rough Country logoNo military discount
Rough Country
Auto Parts & Accessories

Rough Country does not offer a verified military, veteran, or first-responder discount. Its own site lists no military program, and ID.me states it is "not aware that Rough Country offers Military discounts." Coupon-site "5%/10%/30%" claims are contradictory and unverified. The best savings for everyone are Rough Country’s Sale section and free sitewide shipping; Rough Country also sponsors the veteran nonprofit Operation ReConnect (philanthropy, not a discount).

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Airbnb logoNo platform discount
Airbnb
Hotels & Travel

Airbnb has no platform-wide military or veteran discount — no promo code, no membership, and no verification partner (no ID.me/GovX/SheerID/WeSalute). Its Help Center states it "does not currently offer any loyalty discounts," and ID.me is "not aware" of one. Airbnb is a marketplace: some individual hosts voluntarily offer a military discount via Airbnb’s "special offer" tool, and length-of-stay (weekly/monthly) discounts are open to everyone. Coupon-site "Airbnb military codes" are not real.

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Ticketmaster logoEvent-specific (GovX / Vet Tix)
Ticketmaster
Tickets & Events

Ticketmaster has no site-wide military or veteran discount — it says military discounts are "generally only available through the venue’s box office," and online offers are event-specific ticket types set by each organizer. The two real channels are GovX (a free verification membership through which participating organizers offer discounted tickets to military, veterans, first responders, law enforcement, government employees, and EMS — amount set per event) and Vet Tix (free tickets for active military and veterans). No fixed percentage exists.

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Alaska Airlines logoActive-duty perks + 5% (WeSalute)
Alaska Airlines
Airlines & Travel

Alaska Airlines’ Salute to Service is benefit-based, built around active-duty travel rather than a flat percentage. Active-duty members and accompanying family get a phone-only special military fare (no published %), up to 5 free checked bags on orders (2 personal), 15% off inflight food, priority boarding, a $35 lounge day pass, and flexible changes on orders. Veterans, retirees, and Guard/Reserve not on active duty get 5% off Alaska/Hawaiian base fares via the paid WeSalute+ membership.

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Safelite AutoGlass logo10% off (code 10THANKYOU10)
Safelite AutoGlass
Auto Service & Maintenance

Safelite AutoGlass gives members of the military a 10% discount on auto glass repair and replacement using promo code 10THANKYOU10 — the same code also works for AAA members, AARP members, and first responders. You add the code when booking on safelite.com, and Safelite verifies eligibility at your appointment. It’s valid on any product or service except recalibration, cannot be applied to insurance claims or deductibles, and can’t be combined with Safelite’s other promo codes — so it mainly helps out-of-pocket customers.

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LA Fitness logoNo direct discount (WeSalute+ path)
LA Fitness
Gyms & Fitness

LA Fitness does not publish a standalone military or veteran discount and uses no verification service (ID.me/GovX/SheerID) for one. Service members can still save through specific channels: WeSalute+ (a paid membership whose GlobalFit benefit lists LA Fitness with member rates on dues), the LA Fitness Corporate Wellness Program (via an employer, including government agencies), and occasional Veterans Day free-access promotions. Because clubs price memberships locally, asking your club directly is often the most effective move.

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Champs Sports logo10% off (via SheerID)
Champs Sports
Athletic Footwear & Apparel

Champs Sports gives a 10% military discount on most online and in-store purchases, verified by SheerID (not ID.me). Per the Champs help center, it covers active-duty members, veterans, National Guard, reservists, and registered dependents of active-duty or retiree service members. Online, select "military discount" at checkout and complete the SheerID form; in store, show a valid photo/military ID. It’s capped at 4 verifications per rolling 30 days and a $100 maximum discount per verification, and can’t be combined with other offers.

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Starlink logoNo military discount
Starlink
Wireless & Internet

Starlink (SpaceX) offers no military or veteran discount — no active-duty, veteran, retiree, reserve, spouse, dependent, or first-responder pricing on its dishes or plans. Prices are the same for all consumers in a given area, and Starlink uses no ID.me/SheerID/GovX/WeSalute to verify military status. "Starlink military discount" claims online are third-party (an installer’s labor discount, or GovX accessory pricing) — not from Starlink. Starshield is a separate defense procurement channel, not a consumer discount.

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Famous Footwear logo10% off (online & in store)
Famous Footwear
Footwear

Famous Footwear gives military members an everyday 10% discount on one purchase, valid online and in U.S. stores. Online, verify through SheerID and get a unique promo code by email; in store, show valid military ID at the register. The online offer covers active duty, reserve/Guard, veterans/retirees, spouses, dependents, and Gold Star families — but the official in-store FAQ is narrower (active duty, reserve/Guard, veteran/retiree). It can’t be combined with other promotions (only Rewards Cash) and excludes many brands.

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JD Sports logoNo confirmed brand discount
JD Sports
Athletic Footwear & Apparel

JD Sports (US) does not publish a military or veteran discount, and ID.me states it is "not aware" of one — ID.me offers only cash back (Retro up to 1.5%, Sale Items up to 1.0%) to all members, not a military discount. Military-discount directories report a 10% in-store discount, and one JD Sports outlet store runs a "10% off, show military ID" promo — but JD Sports hasn’t published these terms, so any offer is store-by-store and unverified. There is no confirmed online military discount. Ask your local store.

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Ikon Pass logoMilitary pricing $899 / $589 / $389
Ikon Pass
Ski Resort & Lift Tickets

Ikon Pass’s 26/27 Military Sales Program gives eligible U.S. service members and dependents flat military pricing: Ikon Pass $899, Ikon Base Pass $589, and Ikon Session 4-Day Pass $389 (USD). Eligibility covers active duty, retired, and reserve/guard personnel plus spouses and dependents. Buy in person at a participating U.S. military installation with a military ID, or online at IkonPass.com verified through SheerID. Standard prices are tiered, so there’s no fixed percentage — just the flat military price.

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SeatGeek logoMilitary discount via support chat (amount not published)
SeatGeek
Event Tickets

SeatGeek confirms a military discount for eligible active-duty service members and U.S. military veterans — but it works differently from most. There is no public code and no ID.me/GovX login. You request it through SeatGeek’s support chat (type "Military discount") and SeatGeek may ask you to verify your status before applying it. SeatGeek does NOT publish the amount, and it’s typically for your first purchase, one-time use, and may apply only to eligible events and listings. Coupon-site figures like "5% off, up to $20" or "up to 20%" are not from SeatGeek and are unverified — ask in chat what your actual offer is.

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Universal Orlando Resort logo2026 Military Freedom Pass — 2-Park $220, 3-Park $255
Universal Orlando Resort
Theme Parks & Attractions

Universal Orlando Resort offers eligible U.S. military members the 2026 Military Freedom Pass — a year-long, unlimited-admission ticket sold at a deep discount through on-base military ticket offices. The 2-Park pass (Universal Studios Florida + Islands of Adventure) is $220 adult / $215 child (ages 3-9); the 3-Park pass (adds Volcano Bay) is $255 adult / $250 child. It’s valid Nov 13, 2025 through Dec 18, 2026 with blockout dates. Eligibility runs through a DEERS-issued military ID — Active Duty, Reserve/Guard, Retirees, 100% Disabled Veterans, their spouses, and Department of War Civilians. It can’t be bought at Universal’s gate or online; only at an authorized base ITT/LTS office.

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Ring logo20% off select Ring products
Ring
Smart Home & Security

Ring runs a Give-Back discount program that gives 20% off select Ring products to military members and veterans — along with first responders, government employees, medical workers, teachers, and students. You confirm your status through VerifyPass (not ID.me or GovX), then receive a one-time discount code to use at checkout on Ring.com. The discount is US-only and online-only, excludes bundles and items already on sale/offer, can’t be combined with other discounts or sales events, and can’t be applied retroactively. Because it doesn’t stack and isn’t valid during sales, a Ring sale price can sometimes beat 20% — compare before you redeem.

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Take 5 Oil Change logo25% off any oil change (year-round)
Take 5 Oil Change
Auto Service & Maintenance

Take 5 Oil Change gives military personnel 25% off any oil change, year-round. Per Take 5’s own newsroom announcement and coupons page, the offer is for those who are active, reserve, or retired, and you redeem it in person by showing proof of service or a valid government-issued military ID at the shop. There is no online checkout for oil changes, so this is an in-shop discount. Take 5’s coupons page notes coupons are valid only when emailed or texted to you (which requires opting into Take 5’s marketing messages) and that coupons typically can’t be combined with other offers — so plan to use the military discount on its own.

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KUIU logo10% off (online, via GovX)
KUIU
Outdoor Gear & Apparel

KUIU runs a year-round Military/First Responders discount of 10% off, available to U.S. active-duty military, retirees, veterans, and active first responders. There is no promo code — eligibility is confirmed through GovX when you sign in to (or create) a GovX account from KUIU’s cart or checkout, and the discount then applies to your KUIU account on future logins. The offer is online only at KUIU.com and for U.S. customers only. It cannot be stacked with other promotions or discounts, and several categories are excluded — select New Releases, 3rd-party gear, outlet items, previous purchases, and Gift Certificates.

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NOBULL logo20% off sitewide (via SheerID)
NOBULL
Athletic Footwear & Apparel

NOBULL gives verified U.S. military members — service members, retirees, and veterans — 20% off every time they shop, sitewide, through its Community Discount Program. You verify your status with SheerID once, and the discount applies automatically at checkout with no promo code. The same 20% program covers nurses and medical professionals, first responders, teachers, students, and fitness/nutrition pros. NOBULL also offers a separate ID.me verification path that adds government employees. Because NOBULL sells direct-to-consumer online (no retail stores), the discount is used at nobullproject.com checkout — it’s U.S.-only, pre-tax, applies to in-stock items, excludes gift cards and shipping, and can’t be combined with ID.me or any other offer.

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Michaels logo15% off
Michaels
Arts & Crafts

Michaels offers 15% off your entire purchase, including sale items, to military members and their immediate family — online and in store (U.S.) through a free Michaels Rewards account with military verification by SheerID.

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Birkenstock logo10% off
Birkenstock
Footwear

Birkenstock offers 10% off full-price styles to verified members of the military community through ID.me at checkout on the US site — online only, full-price styles only (1774 and Last Chance clearance excluded).

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Microsoft logoUp to 10% off
Microsoft
Computers & Electronics

Microsoft Store offers active, former, and retired military members and their immediate families up to 10% off select physical consumer products (primarily consumer Surface devices and accessories), verified by signing in with a personal Microsoft account — U.S. online only.

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BMW logo$500–$5,000
BMW
Auto Manufacturer

BMW’s Military and First Responder Incentive gives $500 to $5,000 toward a new BMW lease or purchase, with the exact amount varying by model — verified through ID.me, then redeemed at an authorized BMW Center.

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Patagonia logoNo military discount
Patagonia
Outdoor Apparel

Patagonia does not offer a military or veteran discount — no active-duty, veteran, retiree, spouse, or dependent discount on patagonia.com, and no ID.me/SheerID/GovX verification. Everyone, including service members, saves through year-round Web Specials and used gear via Worn Wear.

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Tecovas logo10% off
Tecovas
Western Wear & Footwear

Tecovas offers 10% off to Active Duty Military, Military Retirees, and Veterans, verified through ID.me — online at tecovas.com and at Tecovas retail stores. It cannot be combined with any other promotions or offers.

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Hollister Co. logoNo official program
Hollister
Apparel & Clothing

Hollister Co. publishes no official military or veteran discount and offers none online — it is not on ID.me. The only corroborated offer is an informal ~10–15% in-store with a military ID, reported by shopping-mall directories (not Hollister), so it is unverified, store-managed, and not guaranteed.

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Avis logoUp to 35% off
Avis
Car Rental

Avis offers military members and veterans up to 35% off "Pay Now" rates (time and mileage) through WeSalute, applied with an Avis Worldwide Discount (AWD) number once you enroll in a paid WeSalute+ membership.

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Ford logoExclusive Cash Reward
Ford
Auto Manufacturer

Ford’s Military Recognition Program gives eligible military members, veterans, retirees, and their families an Exclusive Cash Reward toward an eligible new Ford or Lincoln — the amount varies by market and is shown only after you verify through ID.me and enter your ZIP code.

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FIGS logo15% off
FIGS
Medical Apparel

FIGS offers 15% off most products to U.S. active-duty, veteran, and retired service members (and USAA members), verified through ID.me at online checkout.

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HP logoUp to 40% off
HP
Computers & Electronics

HP’s Frontline Heroes Store gives the U.S. military community up to 40% everyday savings (HP’s ID.me Shop listing advertises up to 60%) plus free shipping on select tech, verified through ID.me and valid online at hp.com only.

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PXG logo20% off
PXG
Golf Equipment

PXG’s "PXG for Heroes" program gives verified U.S. military and veterans 20% off select equipment and 20% off select apparel and accessories, verified through ID.me — online at pxg.com and in PXG retail stores.

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Southwest Airlines logoActive-duty fares & perks
Southwest Airlines
Airlines & Travel

Southwest offers unpublished "Military fares" for active-duty U.S. service members and their authorized dependents — booked by phone (1-800-435-9792) or at a ticket counter, not online — plus an active-duty checked-bag fee exemption and priority boarding. Southwest publishes no discount percentage, and veterans and retirees are not named as eligible for the Military fare.

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American Eagle logoNo official program
American Eagle
Apparel & Clothing

American Eagle Outfitters (AE and Aerie) publishes no official military or veteran discount and offers none online — it is not on ID.me. The only corroborated offer is a store-level ~10% off in-store with a military ID, documented on a third-party mall listing, not by AE — so it is unverified, store-managed, and not guaranteed.

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Finish Line logo10% off in-store
Finish Line
Athletic Footwear & Apparel

Finish Line gives eligible U.S. military members, veterans, retirees, Reserve and National Guard personnel, and their families 10% off in-store purchases, verified in person at the register with a valid military ID. There is no online discount and no ID.me, SheerID, or GovX verification.

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Boot Barn logo10% off
Boot Barn
Workwear & Apparel

Boot Barn gives military members and first responders 10% off all full-priced styles, every day, online and in stores. Verify online with ID.me in your cart, or show proof of service at the register in store.

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Disneyland Resort logoMilitary ticket prices
Disneyland
Theme Parks & Attractions

Disneyland Resort offers 2026 Disney Military Promotional Tickets at flat prices for eligible U.S. service members — 1-Day from $98, 3-Day Park Hopper $314, 4-Day $369 — plus discounted rates on select resort hotel rooms, bought via base ticket offices or GovX.

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Disney+ logo25% off
Disney+
Streaming & Entertainment

Disney+ offers 25% off the annual Disney+ Premium (No Ads) plan, redeemed exclusively through The Exchange (AAFES) at ShopMyExchange.com — for authorized Exchange shoppers, including active-duty, retirees, Guard/Reserve, and honorably discharged veterans.

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LG Electronics logoExtra 10% off
LG
Electronics & Appliances

LG gives verified active military and veterans a guaranteed minimum of an additional 10% off LG-branded products (15% off LG STUDIO and LG SIGNATURE appliances) versus LG.com sale prices, shopped on the LG Partner Store after ID.me verification.

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Georgia Aquarium logo20% off memberships
Georgia Aquarium
Theme Parks & Attractions

Georgia Aquarium gives current and former U.S. Armed Forces members 20% off Individual and Family memberships, plus free service-member admission and 30% off accompanying family on Military Appreciation Days, verified through ID.me or a valid Military ID.

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Hilton logoMilitary rates
Hilton
Hotels & Travel

Hilton offers a Military Family Rate — discounted leisure-stay pricing at participating hotels for active-duty, reserve, and retired military, veterans, and their families, booked on Hilton.com and shown with a valid military ID at check-in.

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San Diego Zoo logoFree admission
San Diego Zoo
Theme Parks & Attractions

U.S. Active Duty military get free admission every day of the year at the San Diego Zoo and Safari Park, and Active Duty spouses and eligible dependents get 10% off a 1-Day Pass. Retirees and veterans get no park discount.

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Budget Rent A Car logoUp to 35% off
Budget
Car Rental

Budget Rent A Car offers military and veterans up to 35% off "Pay Now" rates (time and mileage) through WeSalute, applied with a Budget BCD number once you enroll in a paid WeSalute+ membership.

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Disney Cruise Line logoSpecial military rates
Disney Cruise Line
Cruises & Travel

Disney Cruise Line offers Special US Military rates on select sailings for active or retired U.S. military and qualifying spouses, plus a 2026 $250 onboard credit per reservation on select Disney Wish and Disney Dream sailings from Florida.

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NFL Sunday Ticket on YouTube logo$198 / season
NFL Sunday Ticket
Streaming & Entertainment

NFL Sunday Ticket on YouTube is $198 for the 2026 season for military, veterans, first responders, medical providers, and teachers, verified through ID.me — with NFL RedZone available for $42 more.

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The Home Depot logo10% off
The Home Depot
Home Improvement

The Home Depot offers 10% off full-priced, non-appliance merchandise — every day, year-round — to U.S. veterans, active-duty service members, and their spouses, in stores and online after a one-time verification saved to your Home Depot account.

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Nike logo10% off
Nike
Athletic Apparel & Footwear

Nike offers 10% off most items — online and in stores — to active, reservist, veteran, and retired US military personnel, plus the spouses and dependents of active personnel, verified through SheerID.

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Apple logo10% off
Apple
Electronics & Tech

Apple offers 10% off Apple products and most accessories through its Veterans and Military Purchase Program — an online-only storefront for current and veteran US Military, National Guard, and Reserve members, plus immediate family in the same household, verified through ID.me.

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Carhartt logo15% off
Carhartt
Workwear & Apparel

Carhartt offers a 15% discount on apparel and accessories to verified military members, veterans, nurses, first responders, and medical providers — verified free through ID.me.

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New Balance logo15% off
New Balance
Athletic Footwear & Apparel

New Balance offers 15% off full-price online orders at newbalance.com to verified military members, veterans, spouses, and dependents — plus first responders, nurses, medical providers, hospital employees, teachers, government employees, and seniors 60+ — verified free through ID.me.

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lululemon logo15% off
lululemon
Athletic Apparel

lululemon gives verified military members and first responders 15% off regular-price gear — including We Made Too Much, lululemon lab, and selfcare — verified through SheerID and redeemable online or in store.

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Verizon logoUp to $25/mo off
Verizon
Wireless & Internet

Verizon gives verified military members and veterans a per-account monthly discount on current Unlimited plans ($10/mo off 1 line, $25/mo off 2-3 lines, $20/mo off 4+ lines), 15% off account access charges on most other plans, 25% off accessories, and a Fios home internet discount — all verified through ID.me.

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Best Buy logoNo military discount
Best Buy
Electronics

Best Buy does not offer a military or veteran discount — it confirms this on its own site and points shoppers to its Price Match Guarantee instead. There is no ID.me/SheerID/GovX military checkout, and no military perk inside a My Best Buy membership. Service members save through Best Buy’s real levers: Price Match, My Best Buy rewards, the credit-card bonus, open-box/outlet, and manufacturer-direct military discounts.

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adidas logo30% off
adidas
Athletic Footwear & Apparel

adidas offers a 30% discount to verified military members, first responders, teachers, nurses, medical providers, hospital employees, and seniors 65+ through its "Home Team Heroes" program — verified free through ID.me and redeemable online, in store, and at factory outlets.

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Peacock logo$6.99/mo for 12 mo
Peacock
Streaming

Peacock gives verified military members Peacock Premium for $6.99/month for 12 months (vs. $10.99/month retail) — verified through SheerID. It is a promotional price, not a permanent rate: after 12 months it auto-renews at $10.99/month (or then-current retail) plus tax, and annual SheerID re-verification is required to keep the discount.

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Under Armour logo20% off
Under Armour
Athletic Apparel & Footwear

Under Armour offers 20% off all purchases to verified military members, veterans, spouses, family members, first responders, healthcare workers, and teachers — verified free through ID.me (10% at UA Factory House outlets).

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Target logo20% off (limited)
Target
General Retail

Target’s military benefit is not an everyday discount — it’s a limited Target Circle offer during twice-yearly Military Appreciation windows. For summer 2026 it’s 20% off one qualifying purchase from June 21–July 4, 2026 (historically ~10%), for verified military, veterans, and families, via SheerID.

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GM logoBelow-MSRP pricing
GM
Automotive

GM’s Military Appreciation Program lets eligible service members, veterans, retirees, and a sponsored spouse buy or lease an eligible new Chevrolet, Buick, GMC, or Cadillac at a special program price below MSRP, with military status verified through ID.me. GM publishes no fixed percentage or dollar amount — the savings are a model-specific program price set by the dealer.

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Costco logoNo military discount
Costco
Warehouse Club

Costco has no military or veteran discount — membership fees and product prices are the same for everyone, and there is no ID.me, SheerID, or GovX military gate on Costco.com. What military shoppers can use is the same new-member sign-up promo open to the general public: a $40 Digital Costco Shop Card with a new Executive Membership or $20 with a new Gold Star Membership, after enrolling in auto-renewal. It is not a military discount.

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Paramount+ logo50% off
Paramount+
Streaming & Entertainment

Paramount+ gives verified active military, veterans, and their spouses 50% off any plan for the life of the subscription (until cancellation), verified online through SheerID — not ID.me.

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Deer Valley Resort logo~25% off
Deer Valley Resort
Ski Resort & Lift Tickets

Deer Valley Resort gives eligible U.S. military an approximate 25% discount on lift tickets and season passes throughout the ski season — with military single-day lift tickets advertised at $189 for the most recent (25/26) winter — verified via SheerID, then issued in person at a ticket window.

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Amazon logoNo military discount
Amazon
Online Retail & Prime Membership

Amazon has no military or veteran discount — not on Prime and not on purchases, and no offer through ID.me, GovX, SheerID, or WeSalute. The only discounted Prime tier, Prime Access ($6.99/mo vs. $14.99/mo standard), is gated to government-assistance recipients or income-verified customers (≤200% of the federal poverty line), not to military status.

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Xfinity logoMilitary perks bundle
Xfinity
Internet, Mobile & TV

Xfinity’s military offer is a perks bundle, not a percentage off: verified service members and military families with Xfinity Internet can get a free Xfinity Mobile line for 2 years, an instant upgrade to Diamond membership (including Peacock Premium at no extra cost), and NOW TV free for 1 year.

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Samsung logoUp to 30% off
Samsung
Electronics & Appliances

Samsung’s Military Offer Program gives verified military shoppers up to 30% off select products online — Galaxy phones and tablets, TVs, laptops, monitors, and home appliances. It is program pricing that varies by item, not a flat 30%, verified through a Samsung Account with ID.me (or a .mil/.gov/.edu/.company email); veterans and family route via WeSalute.

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Foot Locker logo10% off
Foot Locker
Athletic Footwear & Apparel

Foot Locker offers 10% off most online and in-store purchases to verified active-duty members, veterans, National Guard members, reservists, and registered dependents — verified through SheerID, capped at $100 off per verification with up to four verifications per rolling 30 days.

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ASICS logoUp to 25% off
ASICS
Running Shoes & Athletic Apparel

ASICS offers verified military service members and veterans up to 25% off full-priced footwear and up to 30% off full-priced apparel — verified through SheerID with a free OneASICS™ membership, online and in ASICS U.S. stores.

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Hulu logo25% off
Hulu
Streaming & Entertainment

Hulu offers 25% off the monthly price of Hulu (With Ads) to Exchange-authorized military shoppers — verified through The Exchange (ShopMyExchange/AAFES), not Hulu.com, and not ID.me or SheerID.

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Netflix logoNo military rate
Netflix
Streaming & Entertainment

Netflix has no military or veteran discount — no service-member, veteran, first-responder, student, or teacher rate, and no ID.me, GovX, SheerID, or WeSalute verification. Everyone pays the same US prices (Standard with ads $8.99, Standard $19.99, Premium $26.99). The real ways to save are the cheapest tier, Standard with ads, and getting Netflix free through an eligible carrier bundle like T-Mobile “Netflix On Us.”

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AT&T logoUp to 20% off
AT&T
Wireless & Internet

AT&T’s Appreciation Savings program gives military members, veterans, and their families up to 20% off per line on eligible AT&T Unlimited wireless plans — 20% off Premium 2.0, 15% off Extra 2.0, and 10% off Value 2.0 — confirmed through AT&T’s own military verification form.

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T-Mobile logo~$720/yr off 4 lines
T-Mobile
Wireless & Phone Plans

T-Mobile offers military "Savings" versions of its Experience plans to verified service members, veterans, retirees, Guard/Reserve, and Gold Star families — Experience More at $160/mo for 4 lines ($40/line) and Experience Beyond at $220/mo for 4 lines ($55/line), before AutoPay and taxes, verified in-house by T-Mobile.

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Texas Roadhouse logoVeterans Day free meal
Texas Roadhouse
Restaurants & Dining

Texas Roadhouse’s only company-confirmed military benefit is a free Veterans Day meal for veterans and active military, published on its official Community Impact page. The widely repeated everyday 10% military discount is not confirmed by Texas Roadhouse and is location-dependent because restaurants are independently operated — call your local restaurant to confirm.

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Sam's Club logoDiscounted new membership
Sam's Club
Warehouse Club Membership

Sam's Club gives military shoppers no discount on merchandise. Instead, verified military members can join a new one-year Club membership for $15 (plus $5 in Sam's Cash), or Plus for $50 (plus $5 in Sam's Cash) — verified through ID.me, for new members only.

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Dell logoUp to 10% extra off
Dell
PCs & Electronics

Dell offers verified military members, veterans, and retirees up to 10% extra off eligible PCs, electronics, and accessories on Dell.com through its Heroes Purchase Program — verified through SheerID after you register for Dell Rewards.

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American Airlines logoNo fare discount
American Airlines
Airlines & Travel

American Airlines doesn’t give military members a percentage off its own airfare. Instead, active-duty service members get policy perks worth real money: free checked bags (up to 5 bags/100 lbs on orders, or up to 3 bags/50 lbs on personal travel), Group 1 priority boarding, and complimentary Admirals Club access in uniform — all on American-marketed and -operated flights.

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Academy Sports + Outdoors logo10% off (seasonal)
Academy Sports + Outdoors
Sporting Goods & Outdoors

Academy’s military benefit is not an everyday discount — it’s a seasonal, event-based offer. The current promotion is 10% off your entire purchase, online and in store, running April 26 – July 4, 2026, for verified military, veterans, families, and first responders, via ID.me.

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Enterprise Rent-A-Car logo5% off base rates
Enterprise Rent-A-Car
Car Rental & Travel

Enterprise offers Government Leisure Travel — 5% off base rates (base only, not taxes or fees) — to active-duty members, veterans, retired federal employees, and current U.S. federal employees, with no military-association membership required, plus separate contracted Official Government Travel rates for travel on official orders.

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Oakley logoMember pricing via Oakley Standard Issue
Oakley
Eyewear & Apparel

Oakley’s real military benefit is Oakley Standard Issue (OSI) — a free membership at oakleysi.com for verified U.S. military, first responders, and government, with built-in member pricing (the ID.me storefront advertises “up to 50% off select styles, plus an extra 15% and free shipping”). The savings are baked into SI pricing, not shown as a code at checkout. The separate Oakley.com 15% via ID.me is for nurses, teachers, medical providers, and hospital employees — not military.

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Bass Pro Shops logo10% off
Bass Pro Shops
Outdoor & Sporting Goods

Bass Pro Shops runs the everyday Legendary Salute discount — 10% off most eligible merchandise and 5% off firearms and ammunition — for verified military, veterans, and first responders, online, in store, and by phone. The identical program runs at Cabela’s, and Bass Pro says it can be used on top of other promotions or on select sale items.

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Dick’s Sporting Goods logoNo military discount
DICK’S Sporting Goods
Sporting Goods & Apparel

DICK’S Sporting Goods has no official, company-wide military or veteran discount — ID.me’s own DICK’S page confirms it is "not aware of DICK’S Sporting Goods offering Military community discounts." The only DICK’S ID.me offer is 10% off one eligible product for nurses, medical providers, and hospital employees (its "Community MVPs" program), which is not a military benefit.

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Brooks Running logo25% off
Brooks Running
Running Shoes & Apparel

Brooks Running gives verified military members, nurses, and first responders 25% off eligible full-price items at brooksrunning.com through its Community Heroes Ambassador Program, verified free through ID.me.

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Disney logoWDW 6-Day Park Hopper $449 + tax (2026)
Disney
Theme Parks & Travel

Disney’s 2026 Military Salute offers active or retired U.S. military discounted theme park tickets and resort rooms at Walt Disney World and Disneyland — a WDW 6-Day Park Hopper for $449 + tax, Disneyland tickets from a 3-Day Park Hopper at $314, and 15%–30% off WDW rooms. Disney+ separately offers 25% off annual Premium through The Exchange.

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AMC Theatres logoAt least 10% off
AMC Theatres
Movie Theatres

AMC Theatres gives service members at least 10% off an evening ticket when they show a valid photo military ID at the box office — savings are available at the box office only, at participating theatres.

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The North Face logo10% off
The North Face
Outdoor Apparel & Gear

The North Face offers a 10% military discount to active, reservist, veteran, and retired U.S. military personnel, plus spouses and dependents of active personnel — verified through SheerID.

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Walmart logoNo military discount
Walmart
Retail & Membership

Walmart has no everyday military or veteran product discount, in store or online — its stance is "Everyday Low Prices for everyone." The only military-relevant benefit is Walmart+ Assist: 50% off a Walmart+ membership ($49/yr or $6.47/mo vs. $98/yr), open to veterans and survivors who receive the VA Veterans & Survivors Pension Benefit, verified through SheerID. It applies to the membership only, not to products.

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Royal Caribbean logoReduced military rate
Royal Caribbean
Cruises & Travel

Royal Caribbean offers a reduced military rate — a lower cruise fare on select sailings — for active duty, retirees, Honorable-Discharge veterans, and qualifying spouses. It is applied to one stateroom, and eligibility is checked by document at check-in, not online; Royal Caribbean publishes no fixed percentage.

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Stanley 1913 logo20% off
Stanley 1913 (drinkware)
Drinkware & Outdoor Gear

Stanley 1913 — the drinkware brand behind the Quencher tumbler — gives verified military members, veterans, nurses, first responders, medical providers, hospital employees, teachers, government employees, and students 20% off at stanley1913.com, verified free through ID.me.

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AutoZone logo10% off
AutoZone
Auto Parts & Accessories

AutoZone gives active-duty and retired service members across all U.S. branches — and their dependents — 10% off in-store purchases, verified by showing a military ID or accepted official document at the register (no ID.me or SheerID).

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Ace Hardware logoNo company-wide rate
Ace Hardware
Hardware & Home Improvement

Ace Hardware has no uniform company-wide military or veteran discount — every Ace store is independently owned, so any percentage off is set store-by-store and is not published by Ace. The one corporately supported benefit is the Military Double Points Program: participating stores can give active, reserve, retired, and disabled military double Ace Rewards points (about 20 points per $1 instead of 10), verified by a service ID at the register, in store only.

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Old Navy logo10% off
Old Navy
Apparel & Clothing

Old Navy offers a 10% military discount on in-store purchases to active-duty, retired, and Reserve/Guard service members and their families — shown by presenting a valid, current military ID at the register. It is in store only and is not valid at Oldnavy.com.

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REI Co-op logoNo military discount
REI Co-op
Outdoor Gear & Apparel

REI does not offer a military or veteran discount — its help center and ID.me both confirm there is no military program, and REI uses no ID.me, GovX, SheerID, or WeSalute military verification. Everyone saves the same way: a $30 lifetime Co-op membership that returns an annual Co-op Member Reward (REI says ~10% back is typical but not guaranteed) plus member coupons, sales, and Re/Supply used gear.

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Crocs logo15% off
Crocs
Footwear & Clogs

Crocs gives verified military members and veterans 15% off as its everyday rate, redeemed online with an instant coupon code after you verify your status; around Veterans Day Crocs has run a larger 25%-off-full-priced-styles promotion, but that 25% is seasonal, not the standing rate.

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Universal Studios logo$220 2-park pass (Orlando)
Universal Studios
Theme Parks & Attractions

Universal runs two different military programs in 2026. At Universal Orlando Resort, eligible service members buy the 2026 Military Freedom Pass — $220 (2-park) or $255 (3-park, adds Volcano Bay) — only at base ITT/MWR offices. At Universal Studios Hollywood there is no Freedom Pass; you get military pricing on day tickets and select passes via base MWR/ITT or online with ID.me (exact amount not published officially).

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Coach logoNo military discount
Coach (the handbag & leather brand at coach.com)
Handbags, Leather Goods & Apparel

Coach (coach.com) has no official military or veteran discount. Its promotions page lists only seasonal sales (up to 50% off select styles), the free Coach Insider rewards program, and email/SMS sign-up offers, and ID.me states it is "not aware of COACH offering Military community discounts." Service members can still save through the Coach sale section, Coach Insider, or cash-back partners like WeSalute and GOVX.

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UGG logo10% off
UGG
Footwear & Apparel

UGG offers verified military members 10% off full-priced styles year-round through its Community Heroes program, verified through SheerID — and on Veterans Day military get 10% off all orders, including sale items.

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Hertz logoUp to 25% off
Hertz
Car Rental

Hertz runs several official military, government and veteran programs: up to 20% off the base rate with its Military Brands code (CDP 2306779), up to 25% off for WeSalute+ members (CDP 1264103), and a Government & Military leisure program with discounted rates (no published percentage). A separate official-duty (TDY) program adds a $5/day GARS fee.

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Spotify logoNo military rate
Spotify
Music Streaming

Spotify has no military, veteran, or first-responder discount — its plans page lists only Individual, Duo, Family, and Student tiers plus a free ad-supported tier. The only verified discount is Premium Student via SheerID (enrollment, not service). Real ways to pay less: the free tier, the 3-month new-customer trial, splitting Duo/Family, or Student pricing if you’re enrolled.

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Vans logoNo military rate
Vans
Footwear & Apparel

As of June 23, 2026, Vans does not confirm a military or veteran discount on any of its own pages — the Current Offers page lists no military offer and there is no Vans SheerID or ID.me military verification flow. The confirmed ways to save are Vans Family (15% off your first order), the SMS sign-up (15% off), free shipping, and seasonal sitewide sales.

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WeatherTech logoNo military discount
WeatherTech
Auto Accessories & Floor Liners

WeatherTech does not offer a military or veteran discount — its official FAQ states "We do not currently offer a military discount," and it does not honor third-party coupon-site codes. There is no ID.me, GovX, SheerID, or WeSalute program. The only built-in way to save is WeatherTech’s shipping offer: spend $100+ for 50% off Ground Shipping or $250+ for free Ground Shipping.

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Ray-Ban logoCommunity discount via ID.me
Ray-Ban
Eyewear & Sunglasses

Ray-Ban offers a community discount to verified military members — along with nurses, first responders, teachers, medical providers, and government employees — by verifying through ID.me at ray-ban.com checkout. The exact percentage is not published on any primary source, so confirm the live rate at checkout.

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On logo15% off
On
Running Shoes & Footwear

On — the Swiss brand behind the "Cloud" running shoes — gives verified military members a community discount through ID.me. On publishes no percentage and defers to ID.me, which lists 15% off for U.S. and Canadian military; the value is set via ID.me and can change.

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HBO Max logoNo military rate
HBO Max
Streaming Service

HBO Max (formerly Max) has no military or veteran discount, and no military verifier (no ID.me, GovX, SheerID, or WeSalute) on its checkout. The only status-gated discount it publishes is a student rate — $5.49/month on Basic with Ads (50% off) via UNiDAYS. Everyone else saves through annual plans, a limited-time summer offer, bundles, or the Verizon perk.

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Alo Yoga logoNo military discount
Alo Yoga
Activewear & Yoga Apparel

Alo Yoga does not offer a military or veteran discount. ID.me states it is "not aware of Alo Yoga offering Military community discounts," and aloyoga.com lists none. The only Alo discounts are non-military: a Pro Program (25% off full-price items for certified instructors, via SheerID) and a student discount through Student Beans.

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Delta Air Lines logoActive-duty perks
Delta Air Lines
Airlines & Travel

Delta’s military benefits are policy perks for active-duty U.S. service members — free checked-bag exceptions, early boarding, military pet travel, and Delta Vacations savings — not a published percentage off airfare. Delta references “a military discount on flights” but publishes no number; those fares are unpublished and booked by phone or by messaging Delta. You show your military ID (and orders, when on orders) at the ticket counter.

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Tractor Supply Company logoNo flat everyday %
Tractor Supply
Farm, Ranch & Pet Supply

Tractor Supply has no flat everyday military discount — the “10% off every day” claim is a myth. Its real Hometown Heroes program is two things: 10% off eligible items on the recognition days (National First Responders Day Oct 28, National Hometown Heroes Day ~Nov 1, and Veterans Day Nov 11; 15% in prior years), and a free, year-round Neighbor’s Club wallet of rotating brand offers (Victor, Purina, Nutrena, Standlee, TSC Towing) unlocked once via ID.me. Time big purchases to the November window; use the wallet year-round.

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Abercrombie & Fitch logoNo official program
Abercrombie & Fitch
Apparel & Clothing

Abercrombie & Fitch has no official military discount — no military page on abercrombie.com and no verification partner (no ID.me, SheerID, or GovX). Some stores extend an unofficial ~10–15% at the manager’s discretion to active duty, veterans, retirees, reservists, and Guard who show a military ID, but it varies by location, isn’t guaranteed, and never works online. The reliable, bigger save is stacking an email or influencer code on Sale items (a genuine A&F edge) plus free myAbercrombie rewards — which routinely beats 10–15%.

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PODS logoUp to 10% off
PODS
Moving & Storage

PODS gives service members up to 10% off a move with promo code SERV10 — on local delivery and the first month’s storage, and on transportation for long-distance moves between PODS locations. Verify with ID.me or claim the code at booking.

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Penske Truck Rental logo15% off
Penske
Moving & Storage

Penske takes 15% off truck rentals for active and veteran military with promo code MILITARY — show a military or veteran ID at pickup. It also honors the discount via WeSalute+, and runs a dedicated military move call center (1-844-4TROOPS) for PPM/PCS moves.

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Budget Truck Rental logo20% off
Budget Truck
Moving & Storage

U.S. military personnel traveling with orders save 20% off Budget Truck rentals with promo code USMIO — booked online with a 24-hour advance reservation. The discount is off time and mileage of the Best Available Rate and can’t be combined with other offers.

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Two Men and a Truck logoVaries by location
Two Men and a Truck
Moving & Storage

Two Men and a Truck has no single national military discount — franchises are independently owned. Participating locations offer discounted rates for active-duty, veteran, and military-family moves with a valid military ID or proof of veteran status, so call your local franchise to confirm.

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Garmin logoNo direct discount
Garmin
GPS Watches & Wearables

Garmin has no direct military discount — there is no military verification at checkout on garmin.com, and the “20% military discount” you see online is a myth (it’s Garmin’s students-only Student Beans offer, mislabeled). The real military-specific route is third-party: Garmin is a GovX Brand Partner (member pricing, plus a dedicated GovX “Garmin Open Box” storefront). But the lowest price usually comes from a live on-site sale or a certified-refurbished unit — and because these paths are substitutes, not stacks, you pick the single lowest, you don’t combine them.

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Planet Fitness logoCheck local club
Planet Fitness
Gyms & Fitness

Planet Fitness does not advertise a standard nationwide military or veteran discount. Because clubs are independently owned and operated, any military pricing is set locally — so check your home club, and compare its Classic ($15/mo) and PF Black Card ($24.99/mo) join offers.

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Vuori logoSavings via GOVX
Vuori
Activewear & Apparel

Vuori does not run a first-party military or veteran discount or checkout code. The only legitimate way for service members to save is the GOVX verification marketplace, which lists a rotating selection of Vuori items for verified members — so there is no Vuori-branded code to enter at vuoriclothing.com.

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U-Haul logoFree month of storage
U-Haul
Moving & Storage

U-Haul has no military or veteran discount — no code and no percentage off, and the "10%/15% military" figures on coupon sites are fabricated. What is real: one free month of storage for a qualifying PCS/PPM military move, claimed with DD Form 2278 or a one-way rental.

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HOKA logoNo military rate
HOKA
Running Shoes & Footwear

HOKA has no military discount — no military category in its program, no GovX HOKA store, and ID.me confirms no HOKA military offer. A service member’s best deal is one of: HOKA’s first-responder/medical discount via ID.me (if eligible), Foot Locker’s 10% military rate, stacking a sale with the top cashback portal, or the Exchange.

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Theragun logo20% off
Theragun
Recovery & Wellness Tech

Theragun’s parent brand Therabody gives a real 20% military, veteran, medical, and first-responder discount on full-price items via ID.me (students and teachers get 10%). But it can’t stack on sales, and during Therabody’s frequent 30–50% sale events the public price beats the 20% — so timing the purchase matters more than the code.

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Discount Tire logo5% (stacks)
Discount Tire
Tires & Auto Service

Discount Tire gives a real 5% military discount (active duty, veterans, reserves + families) via ID.me or military ID — and unlike most brands it’s explicitly combinable, so you stack it with manufacturer rebates and instant savings on one invoice. The one wall: it can’t combine with the Discount Tire credit card, so on a big cart the card’s 15% Visa rebate can win instead.

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SCHEELS logo5% off + 40% Vortex
SCHEELS
Sporting Goods & Outdoor Gear

SCHEELS gives verified military an everyday 5% off your whole order through ID.me (linked to a free MySCHEELS account). Separately, Vortex Optics runs its own Vortex Discount Program that takes 40% off MSRP on Vortex optics for military and first responders — a different program, bought through Vortex, not a SCHEELS checkout discount.

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Firestone Complete Auto Care logo10% + tax-free
Firestone Complete Auto Care
Tires & Auto Service

Firestone Complete Auto Care gives a real, year-round military discount: 10% off PLUS tax-free on tires and service, in-store, for active duty, veterans, reserves, Guard, retirees, and DoD/government ID holders with proof of service. The tax-free perk is the quiet standout — in a high-tax state it is worth ~8-10% on its own, so the everyday 10% + tax-free often beats a headline 15% that is still taxed.

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YouTube TV logo$15/mo off
YouTube TV
Live TV Streaming

YouTube TV’s Base Plan is $67.99/mo for your first 12 months — $15/mo off the ~$82.99 standard price, about $180 saved over the year — for verified military, veterans, first responders, the medical community, and teachers via ID.me, redeemable through June 30, 2026. (Ignore the “no military discount” and stale “$69” claims.) After 12 months it reverts to full price. NFL Sunday Ticket has its own, separate military offer: $198 for the 2026 season (+$42 for RedZone) through Jan 10, 2027.

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Choice Hotels logoRate + limited-time Gold
Choice Hotels
Hotels & Travel

Choice Hotels has a real military program: a special military/veteran leisure rate (it varies by property and date, and still earns points) PLUS free limited-time Gold Elite status and 2,500 bonus points in Choice Privileges (Choice has replaced the former lifetime status with a limited-time benefit). Claiming the status is a quick, high-value move that layers on every stay while it’s active. Per trip, price-check the military rate vs. WeSalute 15% vs. the public/member rate vs. Pay Now & Save and book the lowest, because the rate discounts don’t stack with each other. You must be a Choice Privileges member and book direct — OTA bookings forfeit the rate and status.

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Lowe’s logo10% off
Lowe’s
Home Improvement

Lowe’s offers a 10% military and veteran discount on eligible items every day, with no annual cap, verified for free through ID.me and a free MyLowe’s Rewards account.

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Regal logoUp to 30% off (online)
Regal
Movies & Entertainment

Regal Cinemas offers military and veteran savings on movie tickets — up to 30% off online through WeSalute+ (redeemed via Working Advantage) and through GovX, plus a separate box-office discount with a valid military ID.

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YETI logo20% off
YETI
Outdoor Gear & Drinkware

YETI offers a 20% military and veteran discount on eligible items, verified for free through ID.me.

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