New Balance discount terms are set and controlled by New Balance and can change at any time. NavyWeek.org is an independent guide and is not affiliated with, endorsed by, or sponsored by New Balance. "New Balance" and related names and logos are trademarks of their respective owners, shown here for identification only. Always confirm the current offer on the official page before purchasing.
New Balance Military & Veteran Discount
15% off full-price online orders for military, veterans, spouses, and dependents — plus first responders, nurses, teachers, and seniors 60+ — verified free through ID.me.
New Balance gives verified military members — including active duty, veterans, retirees, spouses, and dependents — 15% off full-price orders at newbalance.com. You verify your status through ID.me, which issues a unique discount code you enter at checkout. The same 15% extends to first responders, nurses, medical providers, hospital employees, teachers, government employees, and seniors 60+.
A few things to know before you shop: the discount is online only (it isn’t honored in New Balance stores), applies to full-price items only, can’t be stacked with other offers, and is limited to one code per customer every 30 days. New Balance also publishes a long Sale Exclusions list — many popular styles (like the 990, 1080, 550, 327, and 9060) are excluded — so check before you count on the discount for a specific shoe.
This is an independent guide to help you use the offer. We’re not affiliated with New Balance, and New Balance controls the terms and can change them at any time. Always confirm details on New Balance’s official discount page before you buy.
Opens www.newbalance.com/idme.html · Verification via ID.me
New Balance Military Discount — Key Facts
- Everyday discount
- 15% off full-price online orders
- Verification
- ID.me (verify, then use the issued code at checkout)
- Who qualifies
- Military (incl. veterans, spouses, dependents), first responders, nurses, medical providers, hospital employees, teachers, government employees, seniors 60+
- Where to redeem
- newbalance.com only (not in stores)
- Limits
- Full-price only; one code per customer per 30 days; one-time use; no stacking
- Exclusions
- Long published style-exclusion list (990, 1080, 550, 327, 9060…); gift cards excluded
- Region
- United States
Source: New Balance — Discount for Military, Nurses, Teachers & More (official ID.me offer page) · Last verified: June 23, 2026
WHO QUALIFIES
New Balance offers 15% off full-price online orders at newbalance.com to verified military members, veterans, spouses, and dependents — plus first responders, nurses, medical providers, hospital employees, teachers, government employees, and seniors 60+ — verified free through ID.me.
- Active-duty service members, verified through the ID.me Military community.
- Veterans and military retirees, explicitly listed on New Balance’s discount page (ID.me Military community).
- Military spouses and dependents — explicitly listed by New Balance under Military ("active duty, veterans, retirees, spouses, dependents, and more").
- Reserve and National Guard members are not separately named on New Balance’s page ("and more"); ID.me’s Military community typically covers them, but confirm through ID.me before assuming eligibility.
- First responders (police, fire, EMT, 911 dispatchers; active or retired), verified as a separate ID.me community.
- Nurses, medical providers, and hospital employees, each verified as separate ID.me communities.
- Teachers (classroom teachers, principals, school employees, college professors), verified through ID.me.
- Government employees, verified through ID.me.
- Seniors 60+, verified through ID.me with proof of ID.
- Students are not listed among New Balance’s eligible communities on its discount page — treat as not eligible for this offer.
| Audience | Discount |
|---|---|
| Military — active duty, veterans, retirees, spouses, and dependentsFull-price online orders at newbalance.com, verified through the ID.me Military community. | 15% off |
| First respondersSame ID.me program, separate community. | 15% off |
| Nurses, medical providers, and hospital employeesEach verified as a separate ID.me community. | 15% off |
| TeachersVerified through ID.me. | 15% off |
| Government employeesVerified through ID.me. | 15% off |
| Seniors 60+Verified through ID.me with proof of ID. | 15% off |
HOW TO REDEEM
Online at www.newbalance.com
- Go to New Balance’s discount pageVisit newbalance.com/idme.html and select "Verify with ID.me" to start.
- Verify your community with ID.meSign in to — or create — a free ID.me account and verify your eligible community (e.g., Military, First Responder, Nurse, Teacher, Government Employee, or Senior 60+). Confirm your email if prompted.
- Get your unique discount codeOnce validated, ID.me issues you a unique, one-time-use discount code.
- Shop full-price items at newbalance.comAdd eligible, full-price items to your bag. Sale, clearance, and excluded styles do not qualify.
- Apply your code at checkoutEnter your unique code at checkout to apply the 15% discount. Each code is one-time use, and you’re limited to one code per customer every 30 days — re-verify through ID.me for a new code on future orders.
HOW IT WORKS
New Balance uses ID.me to confirm eligibility — the same identity service used by the VA, the IRS, and many major retailers. You create a free ID.me account and verify your community (Military, First Responder, Nurse, Medical Provider, Hospital Employee, Teacher, Government Employee, or Senior 60+), and ID.me issues a unique, one-time-use discount code. You enter that code at checkout on newbalance.com.
New Balance’s own page is unusually explicit about family eligibility: it lists Military as "active duty, veterans, retirees, spouses, dependents, and more." That spouse and dependent coverage is rare to see stated on a brand’s own page. Reserve and National Guard members are not separately named ("and more"); ID.me’s Military community typically covers them, but it’s worth confirming through ID.me.
Because each code is single-use with a one-per-30-days limit, you re-verify or request a new code through ID.me for future orders. New Balance states you will not receive marketing from ID.me or New Balance unless you opt in, and directs shoppers with ID.me account issues to help.id.me.
One thing to watch: several coupon and aggregator pages advertise 25% or 20% off (and one stale summary shows 10%). None of those is the verified military offer — 15% is the only rate confirmed on New Balance’s official idme.html page and on the ID.me store page. Separately, New Balance runs its own sitewide sales on their own codes (for example SUMMER26), but those can’t be combined with the ID.me code.
Exclusions & fine print
- Online only: New Balance states the discount is "valid only at newbalance.com" — it is not redeemable in physical New Balance stores.
- Full-price items only: the discount does not apply to sale or clearance items.
- Limited to one code per customer per 30 days, and each code is valid for one-time use only.
- Cannot be combined with other offers — it does not stack with promo codes or sale prices.
- New Balance publishes a Sale Exclusions list that applies to all discounts, coupons, and promotional codes (which covers the ID.me code). Many popular styles are excluded — including 990, 1080, 860, 1540, 550, 327, 530, 574, 9060, 1906, 2002, and the COCO tennis line. This list changes; check sale-exclusions.html for the current styles.
- Gift cards and eGift cards are excluded.
- New Balance’s own page does not state a dollar order cap; the ID.me store listing reports "15% off orders up to $400 plus free shipping," so verify how larger orders behave at checkout.
- Terms here reflect newbalance.com (United States).
SOURCES
FREQUENTLY ASKED QUESTIONS
Does New Balance offer a military discount?
How much is the New Balance military discount?
Do veterans, spouses, or dependents qualify?
How do I verify my status?
Does New Balance use ID.me, GovX, SheerID, or WeSalute?
Can I use the discount in stores?
What is excluded?
Can I combine it with promo codes or sale items?
Does New Balance offer a first responder, nurse, teacher, government, or senior discount?
MORE MILITARY DISCOUNTS
All military & veteran discountsEditorial policy
- Source priority. We cite New Balance's official discount page and the identity-verification provider (ID.me) first. Discount amounts, eligibility, and exclusions are quoted from those sources and confirmed on the "Last verified" date above.
- Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
- Review cadence. Because New Balance can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
- Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
- Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
- Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.
