Disclosure

UGG discount terms are set and controlled by UGG and can change at any time. NavyWeek.org is an independent guide and is not affiliated with, endorsed by, or sponsored by UGG. "UGG" and related names and logos are trademarks of their respective owners, shown here for identification only. Always confirm the current offer on the official page before purchasing.

Footwear & Apparel

UGG Military & Veteran Discount

10% off full-priced styles for military, first responders, medical pros, and educators — verified through SheerID. On Veterans Day, military get 10% off all orders incl. sale.

UGG gives verified military members 10% off full-priced styles year-round through its Community Heroes program. The same 10% extends to first responders, medical professionals, and educators. You verify your status through SheerID at UGG.com — you may need to upload documentation, and registration is usually confirmed within 24 hours — then apply the discount on UGG’s Promotions & Discounts page.

There’s also a separate Veterans Day benefit: on Veterans Day, military personnel get 10% off all orders, including sale items — a wider deal than the everyday offer, which is limited to full-priced styles.

This is an independent guide to help you use the offer. We’re not affiliated with UGG, and UGG controls the terms and can change them at any time. Always confirm details on UGG’s official Promotions & Discounts page before you buy.

Written by

T Madden Alford — U.S. Naval Academy '02 · U.S. Navy Reserve Captain (O-6) · Former submarine officer, USS Key West

Reviewed by

Erik Rivera — U.S. Naval Academy '04 · Former U.S. Navy Explosive Ordnance Disposal (EOD) officer

Last reviewed: June 23, 2026 · Sources checked: June 23, 2026

Verify & redeem at UGG

Opens www.ugg.com/promos-coupons-discounts · Verification via SheerID

UGG Military Discount — Key Facts

Everyday discount: 10% off full-priced styles
Veterans Day: 10% off all orders incl. sale (military)
Verification: SheerID (Community Heroes); UNiDAYS for students
Who qualifies: Military, first responders, medical, educators; students separately
Where to redeem: Online at UGG.com (after SheerID verification)
Region: United States

Source: UGG — "Does UGG Have Sales?" official story page · Last verified: June 23, 2026

WHO QUALIFIES

UGG offers verified military members 10% off full-priced styles year-round through its Community Heroes program, verified through SheerID — and on Veterans Day military get 10% off all orders, including sale items.

Active-duty service members, verified through the SheerID military category (Community Heroes).
Veterans and military retirees — SheerID’s military audience covers active duty, veterans, retirees, and Guard/Reserve.
Reserve and National Guard members (SheerID military category).
First responders, verified as a separate Community Heroes category via SheerID.
Medical and healthcare professionals, verified as a separate Community Heroes category via SheerID.
Educators and teachers, verified as a separate Community Heroes category via SheerID.
College students get the same 10% off full-priced styles, but verify separately through UNiDAYS rather than SheerID.
Military spouses and dependents are not listed on UGG’s official source — check directly through SheerID before assuming eligibility.

UGG discount by community
Audience	Discount
Military — active duty, reserve, National Guard, retirees, and veteransFull-priced styles, verified through SheerID (Community Heroes). On Veterans Day, military get 10% off all orders, including sale items.	10% off
First respondersFull-priced styles, separate Community Heroes category via SheerID.	10% off
Medical / healthcare professionalsFull-priced styles, separate Community Heroes category via SheerID.	10% off
Educators / teachersFull-priced styles, separate Community Heroes category via SheerID.	10% off
College studentsFull-priced styles, verified separately through UNiDAYS.	10% off

HOW TO REDEEM

Online at www.ugg.com

Go to UGG’s Promotions & Discounts page
Start at ugg.com/promos-coupons-discounts, or from the SheerID UGG Community Heroes offer.
Select your group
Choose your eligible group — military, first responder, medical professional, or educator.
Verify your status through SheerID
Enter your details and upload documentation if prompted. UGG states registration is usually confirmed within 24 hours.
Apply your 10% discount
Once verified, apply the 10% discount to full-priced styles at UGG.com.

HOW IT WORKS

UGG verifies Community Heroes eligibility through SheerID — military, first responders, medical professionals, and educators all confirm their status there. College students verify separately through UNiDAYS. You select your group, submit your information, and may be asked to upload documentation; UGG states registration "should be confirmed within 24 hours." Once verified, you redeem the 10% on UGG’s Promotions & Discounts page.

The single most important caveat: the everyday 10% applies to full-priced styles only, so sale and clearance items are excluded. The exception is Veterans Day, when military get 10% off all orders including sale items — a broader benefit worth timing a larger or sale-item purchase around.

One thing to watch: an older UGG help-center article reportedly states UGG offers no military or professional discount. That page is outdated and contradicted by UGG’s current story page and the live SheerID Community Heroes offer, both of which confirm the active 10% discount. Aggregator claims of "up to 25%" or an ID.me route are unconfirmed — UGG’s official verification is SheerID (and UNiDAYS for students).

Exclusions & fine print

The everyday 10% applies to full-priced styles only — sale and clearance items are excluded, except during the Veterans Day window when military get 10% off all orders including sale items.
The discount is described for UGG footwear and apparel; whether other categories such as Home or Gifts are included is not separately confirmed.
UGG does not state that the discount stacks with promo codes, UGG Rewards coupons, or other offers — treat it as non-stackable unless UGG’s page says otherwise.
Per-order and annual caps, gift-card rules, and return or shipping specifics for the discount are not stated on the official source.
In-store military/heroes redemption is not stated — UGG’s published process is online verification at UGG.com, so do not assume it applies in UGG retail or outlet stores.
Terms here reflect UGG.com (United States); other-country UGG sites may differ.

SOURCES

UGG — "Does UGG Have Sales?" official story page — UGG
SheerID — UGG: Community Heroes Offer — SheerID
UGG — Promotions & Discounts (official) — UGG
UGG Rewards (official) — UGG

FREQUENTLY ASKED QUESTIONS

Does UGG offer a military discount?

Yes. Verified military members get 10% off full-priced styles year-round through UGG’s Community Heroes program, verified by SheerID. On Veterans Day, military get 10% off all orders, including sale items.

How much is the UGG military discount?

10% off full-priced styles year-round. On Veterans Day specifically, it’s 10% off all orders including sale items.

Do veterans, spouses, or dependents qualify?

Veterans qualify through the SheerID military category. UGG does not state on its official pages whether military spouses or dependents are eligible, so check directly through SheerID.

How do I verify my status?

Choose your group on UGG’s Promotions & Discounts page and verify through SheerID. You may need to upload documentation; UGG says verification is usually confirmed within 24 hours.

Does UGG use ID.me, GovX, SheerID, or WeSalute?

UGG uses SheerID for the Community Heroes (military, first responder, medical, educator) discount, and UNiDAYS for the student discount. It does not use ID.me for this offer.

Can I use the discount in stores?

Not stated. UGG’s published process is online verification at UGG.com. For in-person savings, UGG directs shoppers to its sale page and UGG Outlet Stores instead.

What is excluded?

The everyday 10% applies to full-priced styles only — sale and clearance are excluded (except on Veterans Day for military). UGG doesn’t publish a full exclusion list, so confirm at checkout.

Can I combine it with promo codes or sale items?

UGG does not state that the discount stacks with promo codes, Rewards coupons, or sale items. Assume it can’t be combined, and note the everyday offer excludes sale items entirely.

Does UGG offer a first responder, teacher, nurse, or student discount?

Yes. First responders, educators, and medical professionals get the same 10% through SheerID (Community Heroes). College students get 10% off full-priced styles verified through UNiDAYS. Government employees are not listed.

MORE MILITARY DISCOUNTS

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All military & veteran discounts

Editorial policy

Source priority. We cite UGG's official discount page and the identity-verification provider (SheerID) first. Discount amounts, eligibility, and exclusions are quoted from those sources and confirmed on the "Last verified" date above.
Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
Review cadence. Because UGG can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.

See something out of date? Report an outdated fact or reach the editors via the contact page. Please include a link to the official .gov or .mil source you believe is more current.