Duluth Trading Military & Veteran Discount
5% off for military and first responders year-round via ID.me — and it stacks with sales and welcome codes.
Yes — Duluth Trading Company offers a 5% military and first-responder discount year-round through its "Duluth Heroes" program, verified with ID.me, and it works both online at duluthtrading.com and in Duluth’s roughly 65 retail stores. The 5% is modest, but it is genuine, standing, and easy to claim once you’ve verified through ID.me.
What makes Duluth unusual is that its own DuluthHeroes terms say the discount "may be combined with other offers" — so unlike most retailers, whose military percentage is full-price-only, the Duluth 5% stacks on top of sales and welcome codes. That changes the smart play: for a first order, text DULUTH to 863377 for 20% off (or join email for 15%) and add the 5%; for repeat buys, shop a sale or clearance price and stack the 5% on top.
This is an independent guide. NavyWeek is not affiliated with Duluth Trading Company. Duluth controls the terms and can change them at any time — always confirm current details at duluthtrading.com/DuluthHeroes and through ID.me before you buy.
Opens www.duluthtrading.com/DuluthHeroes · Verification via ID.me
Duluth Trading Company Military Discount — Key Facts
- Discount
- 5% off Duluth gear (year-round)
- Verification
- ID.me (free account)
- Eligible groups
- Active duty, retirees, veterans, military spouses & family; first responders (police, fire, EMT)
- Where to redeem
- Online at duluthtrading.com (ID.me at checkout) + in-store (~65 stores)
- Stacking
- May be combined with other offers — stacks on sales/codes; excludes select brands, gift cards, phone orders
- Best path
- First order: text DULUTH to 863377 (20%) + 5% + cashback. Repeat: sale price + 5% + cashback
- Region
- United States
Source: Duluth Trading — "Duluth Heroes" military & first-responder discount (official) · Last verified: July 15, 2026
WHO QUALIFIES
Duluth Trading offers a 5% military and first-responder discount year-round through its "Duluth Heroes" program, verified with ID.me, online and in-store. Unusually, Duluth’s terms allow the 5% to combine with other offers, so it stacks on sales and welcome codes.
- Active-duty service members, retirees, and veterans, verified through ID.me.
- Military spouses and military family members, per ID.me’s military credential.
- First responders — police officers, firefighters, and EMTs — through the same ID.me flow.
- Eligibility is confirmed once through ID.me, which validates your service or first-responder status.
| Audience | Discount |
|---|---|
| Military — active duty, retirees & veteransYear-round via ID.me; may be combined with other offers (stacks on sales/codes). | 5% off |
| Military spouses & family membersEligibility set by ID.me’s military-credential rules. | 5% off |
| First responders — police, fire, EMTSame ID.me program; separate first-responder credential. | 5% off |
HOW TO REDEEM
Online at www.duluthtrading.com
- Add items to your cart at duluthtrading.comShop workwear, Fire Hose pants, Longtail T shirts, and other Duluth gear.
- Click the ID.me button at checkoutCreate or sign in to a free ID.me account and verify your military or first-responder status.
- The 5% applies automaticallyOnce verified, the 5% applies to eligible items in your order. Tip: to preserve cashback, start from your portal link before you verify.
In store
- Verify with ID.meUse the in-store QR code or your ID.me eligibility card to confirm your status.
- Show the ID.me success message or cardPresent it to the store associate at checkout at any of Duluth’s ~65 retail stores.
- The 5% is applied to eligible itemsNote the discount is not valid on orders placed over the phone.
HOW IT WORKS
Duluth uses ID.me as its verification partner. Create a free ID.me account (or sign in), submit your service information and proof of identity once, and your status is stored for future logins; ID.me periodically requires re-verification per its own policy. Online, click the ID.me button at checkout; in-store, scan the ID.me QR code or show your eligibility card. Verification issues go through ID.me’s help center, while order questions go to Duluth customer service.
The stacking angle is the real edge here. Duluth’s terms explicitly allow combining the 5% with other offers, so there is no "sale vs. 5%" choice — you get both. Percentages apply sequentially rather than summing (20% then 5% is about 24% off, not 25%). The discount does not apply to gift cards, "select items," or a long list of third-party brands (Benchmade, Birkenstock, Blundstone, Big Agnes, BioLite, and more) that set their own pricing, and it is not valid on phone orders.
A cashback portal can add a little more, but with a caveat. Rakuten showed 4% for Duluth Trading as of July 15, 2026 — a post-purchase rebate paid on the final amount. The technical risk is that invoking ID.me’s checkout redirect can break Rakuten’s click-through tracking, so if cashback matters, start from the portal link and confirm the session tracked. Duluth Heroes covers military and first responders only; we found no separate nurse, teacher, or student tier as of the verified date.
Exclusions & fine print
- Does not apply to gift cards or "select items."
- Certain third-party brands are excluded because of their own pricing policies (e.g., Benchmade, Birkenstock, Blundstone, Big Agnes, BioLite, and others listed in Duluth’s FAQ).
- Not valid on orders placed over the phone.
- Return value of discounted merchandise may be adjusted; not valid on prior purchases.
- Welcome codes (15% email / 20% text) are new-subscriber, first-order only.
- Cashback (e.g., Rakuten 4% as of July 15, 2026) is a post-purchase rebate that may not track if ID.me’s checkout redirect breaks attribution.
SOURCES
- Duluth Trading — "Duluth Heroes" military & first-responder discount (official) — Duluth Trading Company
- ID.me Shop — Duluth Trading Company store (#13135) — ID.me
- PRNewswire — "Duluth Trading Co. Launches ‘Duluth Heroes’ Discount Program" (Nov 7, 2024) — PR Newswire
- Rakuten — Duluth Trading cashback (4% as of July 15, 2026) — Rakuten
FREQUENTLY ASKED QUESTIONS
Does Duluth Trading offer a military discount?
How much is the Duluth military discount?
Do veterans, spouses, and family members qualify?
How do I verify my military status?
Does Duluth use ID.me, SheerID, or GovX?
Can I use it in stores and online?
Can I combine it with promo codes or sale items?
What’s the cheapest way for a service member to buy?
Is there a nurse, teacher, or student discount?
MORE MILITARY DISCOUNTS
All military & veteran discountsEditorial policy
- Source priority. We cite Duluth Trading Company's official discount page and the identity-verification provider (ID.me) first. Discount amounts, eligibility, and exclusions are quoted from those sources and confirmed on the "Last verified" date above.
- Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
- Review cadence. Because Duluth Trading Company can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
- Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
- Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
- Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.
