Athletic Apparel

Ten Thousand Military & Veteran Discount

25% off for military, veterans, spouses, dependents, and first responders — verified through GovX ID.

Yes — Ten Thousand offers an official 25% off discount for active and former U.S. military, military spouses and dependents, and first responders (law enforcement, fire, EMS). You verify through GovX ID and get a single-use code to use at checkout on tenthousand.cc (packs, kits, and limited edition gear excluded; one code per day). It is one of the more generous everyday apparel discounts out there.

The catch worth knowing: when Ten Thousand’s Surplus Sale is running (up to about 40% off, including the best-selling Interval Short), the public sale price usually beats your 25% — so during a sale, buy the sale price. Not eligible for the military discount? A 15% new-customer email code plus 2% Rakuten cashback is the best public path.

This is an independent guide. NavyWeek is not affiliated with Ten Thousand; Ten Thousand sets the terms and can change them at any time.

Written by

T Madden Alford — U.S. Naval Academy '02 · U.S. Navy Reserve Captain (O-6) · Former submarine officer, USS Key West

Reviewed by

Erik Rivera — U.S. Naval Academy '04 · Former U.S. Navy Explosive Ordnance Disposal (EOD) officer

Publish date: July 11, 2026 · Last reviewed: July 11, 2026

How we research & review: Our editorial process

Verify & redeem at Ten Thousand

Opens www.tenthousand.cc/pages/military-first-responders · Verification via GovX

Ten Thousand Military Discount — Key Facts

Discount: 25% off (military & first responders)
Verification: GovX ID (single-use code, one per day)
Who qualifies: Current & former U.S. military, spouses & dependents, law enforcement, fire, EMS
Where to redeem: Online at tenthousand.cc (code at checkout)
Stacking: Does not combine with other promo codes; excludes packs, kits, limited edition
Best total-savings path: Surplus Sale price when the item is on sale; otherwise the 25% GovX code
Region: United States

Source: Ten Thousand — Military & First Responder Discount (official) · Last verified: July 11, 2026

WHO QUALIFIES

Ten Thousand offers 25% off for current and former U.S. military, spouses and dependents, and first responders, verified through GovX ID.

Active-duty U.S. military across all branches.
Veterans and former military, including retirees.
Reserve and National Guard members, under standard GovX military eligibility.
Military spouses and dependents (GovX generally verifies dependents ages 18–24).
First responders — law enforcement, fire, and EMS.

Ten Thousand discount by community
Audience	Discount
Military — active duty, reserve, National Guard, retirees, and veteransVerified through GovX ID; excludes packs, kits, and limited edition gear.	25% off
Military spouses & dependentsGovX generally verifies dependents ages 18–24.	25% off
First responders — law enforcement, fire, and EMSSame GovX ID program.	25% off

HOW TO REDEEM

Online at www.tenthousand.cc

Go to the Ten Thousand military page
Visit tenthousand.cc/pages/military-first-responders to start verification.
Verify through GovX ID
Log in to (or create) a GovX ID account and confirm your military or first-responder affiliation. Verification is real-time.
Get your single-use code
After verification you receive a single-use discount code (one code per day).
Apply the code at checkout
Enter the code at checkout on tenthousand.cc. It does not apply to packs, kits, or limited edition gear, and cannot be combined with another promo code.
Re-verify for future orders
For your next order, log back in with your GovX ID to unlock a new single-use code.

HOW IT WORKS

Verification is handled by GovX ID — a third-party identity service for military and first responders. It is real-time: you create or log into a GovX ID account and receive a single-use code per purchase (one per day). Re-verification is per-purchase via login rather than a permanent code, so each order needs a fresh code. If verification fails, use GovX’s support path.

The 25% is a genuine, generous everyday discount — better than the 10–15% many apparel brands offer. It functions as its own discount and cannot be combined with another promo code in the same order. Packs, kits, and limited edition gear are excluded.

Where it is not the cheapest path is during Ten Thousand’s twice-yearly Surplus Sale (notably in August), which runs up to about 40% off and covers the best-selling Interval Short. On any item the sale includes, the public sale price beats the verified 25% — but Surplus Sale items are final sale, with no returns, exchanges, or Quality Guarantee.

One correction worth flagging: some coupon and discount-directory pages claim a "10% Ten Thousand military discount via ID.me." That is not the brand’s program. Ten Thousand’s official military and first-responder discount is 25% verified through GovX, and ID.me’s store page shows no active Ten Thousand offer as of July 11, 2026.

Exclusions & fine print

Packs, kits, and limited edition gear are excluded from the 25% (stated verbatim on the brand page).
The code is single-use, one code per day, and cannot be combined with another promo code.
Surplus Sale items are final sale — no returns, exchanges, or Quality Guarantee; assume the GovX code does not apply on top (not stated by the brand).
Free shipping applies only on orders of $150 or more.
Eligibility and terms are set by Ten Thousand and GovX and can change without notice.

SOURCES

Ten Thousand — Military & First Responder Discount (official) — Ten Thousand
Shop Ten Thousand Government & Military Discounts — GOVX — GOVX
Ten Thousand — ID.me Shop store page (no active offer shown) — ID.me

FREQUENTLY ASKED QUESTIONS

Does Ten Thousand offer a military discount?

Yes. Ten Thousand offers 25% off for current and former U.S. military, spouses and dependents, and first responders, verified through GovX ID. Packs, kits, and limited edition gear are excluded, and it is a single-use code (one per day).

How much is the Ten Thousand military discount?

25% off eligible gear. Packs, kits, and limited edition items are excluded, and it is a single-use code you can use once per day, redeemed at checkout on tenthousand.cc.

Do veterans, spouses, and dependents qualify?

Yes — current and former U.S. military (including veterans, retirees, reserve, and National Guard), plus military spouses and dependents. GovX generally verifies dependents ages 18–24.

How do I verify my status for the Ten Thousand discount?

Through GovX ID on the Ten Thousand military and first-responder page. Verification is real-time; you receive a single-use code, and you log in for a new code on each future purchase.

Does Ten Thousand use ID.me, GovX, SheerID, or WeSalute?

The official program uses GovX ID. Aggregators claiming a "10% via ID.me" Ten Thousand offer are inaccurate — ID.me’s store page shows no active Ten Thousand offer as of July 11, 2026.

Can I use the discount in stores or only online?

Online only, at tenthousand.cc. Ten Thousand has no company retail stores. Some items appear at Dick’s Sporting Goods, but the 25% program is site-only.

Can I combine it with promo codes or sale items?

No — the GovX single-use code cannot be combined with other promo codes. Surplus Sale items are final sale, and you should assume the code does not apply on top (the brand does not state that it does).

What is the cheapest way for a service member to buy from Ten Thousand?

When the item is in the Surplus Sale (up to about 40% off), the public sale price beats the 25% — buy the sale. Otherwise, the 25% GovX code is the best path. If you are not eligible, use the 15% new-customer email code plus 2% Rakuten cashback.

Does Ten Thousand offer a first responder discount?

Yes — the same 25% covers law enforcement, fire, and EMS, verified via GovX ID on the Ten Thousand military and first-responder page.

MORE MILITARY DISCOUNTS

20% offYETI 10% offLowe’s Up to 30% off (online)Regal Check local clubPlanet Fitness

All military & veteran discounts

Editorial policy

Source priority. We cite Ten Thousand's official discount page and the identity-verification provider (GovX) first. Discount amounts, eligibility, and exclusions are quoted from those sources and confirmed on the "Last verified" date above.
Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
Review cadence. Because Ten Thousand can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.

See something out of date? Report an outdated fact or reach the editors via the contact page. Please include a link to the official .gov or .mil source you believe is more current.