Last updated: June 28, 2026 at 9:00 AM ET
NAVYWEEK.ORGOfficial NAVCO Site
Disclosure

Ralph Lauren discount terms are set and controlled by Ralph Lauren and can change at any time. NavyWeek.org is an independent guide and is not affiliated with, endorsed by, or sponsored by Ralph Lauren. "Ralph Lauren" and related names and logos are trademarks of their respective owners, shown here for identification only. Always confirm the current offer on the official page before purchasing.

Ralph Lauren logo
Apparel & Accessories

Ralph Lauren Military & Veteran Discount

No online military discount — a 10% in-store offer at Polo Ralph Lauren Factory (outlet) Stores, plus GovX as a marketplace fallback.

Ralph Lauren does not offer a military discount on RalphLauren.com — there is no percentage, no promo code, and no ID.me or SheerID check at online checkout. The only discount the brand runs for service members is an in-store 10% “Military Offer” at Polo Ralph Lauren Factory Stores (the outlet-mall locations), and it is explicitly not valid online or at full-price Ralph Lauren stores.

For most people, that is not the best deal anyway. Ralph Lauren runs frequent public sale events — often 25–30% or more off sitewide — that beat a 10% outlet offer and require no verification. There is also a GovX “LAUREN Ralph Lauren” marketplace storefront if you already have a GovX account.

This is an independent guide — we are not affiliated with Ralph Lauren, GovX, or U.S. Polo Assn., and Ralph Lauren controls the terms and can change them at any time. Outlet participation and terms vary by location, so confirm before you buy.

Written by
Portrait of T Madden Alford
T Madden Alford — U.S. Naval Academy '02 · U.S. Navy Reserve Captain (O-6) · Former submarine officer, USS Key West
Reviewed by
Portrait of Erik Rivera
Erik Rivera — U.S. Naval Academy '04 · Former U.S. Navy Explosive Ordnance Disposal (EOD) officer
Publish date: July 8, 2026 · Last reviewed: July 8, 2026
How we research & review: Our editorial process
Verify & redeem at Ralph Lauren

Opens www.ralphlauren.com/support?a=Promotions---id--fJ2zhNjdQzOP9-DNIcZUiQ · Verification via In-store ID

Ralph Lauren Military Discount — Key Facts

Online discount (RalphLauren.com)
None — no code, no verification
In-store military offer
10% off at Polo Ralph Lauren Factory (outlet) Stores only
Verification
Valid military ID at the register (outlet); no ID.me/SheerID/GovX online
Eligible groups
Military ID holders in store; GovX groups (military, first responders, healthcare, government) for the marketplace
Where to redeem
Polo Ralph Lauren Factory Stores; GovX “LAUREN Ralph Lauren” marketplace
Stacking
Outlet 10% is standalone; GovX is a closed marketplace
Best total-savings path
Public sitewide sale code (or outlet markdown) — usually beats the 10%
Region
United States

Source: Ralph Lauren — Promotions (official) · Last verified: July 8, 2026

WHO QUALIFIES

Ralph Lauren has no online military discount; the only brand-run offer is an in-store 10% “Military Offer” at Polo Ralph Lauren Factory (outlet) Stores, with a separate GovX “LAUREN Ralph Lauren” marketplace as an online fallback.

  • Active-duty military — eligible for the outlet 10% with a valid military ID, and GovX-eligible for the marketplace.
  • Retirees, Reserve, and National Guard — typically eligible for the outlet 10% with a valid military ID; GovX-eligible online.
  • Veterans — GovX verifies veterans for the marketplace; the outlet offer requires a valid military ID at the register, which many non-retired veterans don’t hold — confirm in store.
  • Military dependents — typically eligible for the outlet 10% with a valid military ID; confirm at the register.
  • First responders, law enforcement, healthcare workers, and government employees — not addressed by the outlet offer, but GovX-eligible for the “LAUREN Ralph Lauren” marketplace storefront.
  • Spouses (without a military ID), nurses, teachers, and students — no Ralph Lauren program found; use the public sales instead.
Ralph Lauren discount by community
AudienceDiscount
Military — active duty, retirees, Reserve, National Guard, and dependentsPolo Ralph Lauren Factory (outlet) Stores only, with a valid military ID at the register. Not valid on RalphLauren.com, at full-price Ralph Lauren stores, or at Polo Ralph Lauren Clearance Factory Stores.10% off (outlet, in person)
Veterans, first responders, law enforcement, healthcare, and government (GovX)GovX “LAUREN Ralph Lauren” marketplace storefront; net price is only visible after you log in. A closed marketplace — nothing stacks on top.Member pricing (gated)
RalphLauren.com online military discountThere is no online military discount, code, or ID.me/SheerID verification. Use the current public sale code instead.None

HOW TO REDEEM

Online at www.ralphlauren.com

  1. There is no online military discount
    RalphLauren.com has no military percentage, no promo code, and no ID.me or SheerID verification step at checkout. Any site advertising a “Ralph Lauren military discount code” is fabricating it.
  2. Use the current public sale/promo code
    Ralph Lauren runs frequent public sale events — commonly 25–30% or more off sitewide (Friends & Family and holiday events). These are open to everyone and usually beat the 10% outlet offer, with no verification.
  3. Or shop the GovX marketplace
    If you already have a GovX account, check the “LAUREN Ralph Lauren” marketplace storefront; member pricing is shown after you log in.

In store

  1. Find a Polo Ralph Lauren Factory Store
    Locate an outlet-mall Polo Ralph Lauren Factory Store. The 10% Military Offer is in person and outlet-only — it is not valid at full-price Ralph Lauren stores or at Polo Ralph Lauren Clearance Factory Stores.
  2. Shop, then ask for the Military Offer at the register
    Present a valid military ID and ask the associate for the 10% Military Offer before payment.
  3. The associate applies 10% off eligible items
    The 10% applies to eligible merchandise. Watch the exclusion list (it is not applied to gift cards or excluded categories), and confirm whether it applies on already-reduced outlet items — that is not itemized in the offer terms.

HOW IT WORKS

The only brand-run military offer is in person: at a Polo Ralph Lauren Factory (outlet) Store, you show a valid military ID at the register and the associate applies 10% off eligible items. The offer’s own terms state it is not valid at Ralph Lauren stores, on RalphLauren.com, or at Polo Ralph Lauren Clearance Factory Stores, and it excludes categories such as watches, MLB product, Ralph’s Coffee, and gift cards.

Online, the substitute channel is GovX, which runs a “LAUREN Ralph Lauren” marketplace storefront. GovX verifies current and former military, first responders, law enforcement, healthcare workers, and government employees, but its pricing is gated behind login and nothing stacks on top of it. Ralph Lauren’s old ID.me “Ralph Lauren Fragrances” page now returns “Page not found,” so there is no active ID.me military offer.

Two things to correct: coupon aggregators fabricate a Ralph Lauren online military program (for example an “60% off Ralph Lauren military code”) — none of it exists on any Ralph Lauren property. And the widely cited “20% military discount” belongs to U.S. Polo Assn., a completely separate company; it must not be attributed to Ralph Lauren.

The honest math: on a $200 cart, a public sitewide sale code at 25–30% off lands you around $140–$150 and needs no verification, while the outlet 10% only applies in person on top of already-reduced outlet pricing. Wait for a sale code, shop the outlet in person for the 10% bonus, or compare the GovX storefront — in that order.

Exclusions & fine print

  • The 10% Military Offer is outlet-store, in person only — not valid on RalphLauren.com, at full-price Ralph Lauren stores, or at Polo Ralph Lauren Clearance Factory Stores.
  • The outlet 10% excludes philanthropic merchandise, Ralph’s Coffee, MLB product, watches, Create Your Own, Olympics product, Lunar New Year product, and gift cards; no price adjustments on prior purchases.
  • Whether the 10% applies to already-marked-down outlet items versus regular outlet price is not itemized in the offer terms — confirm at the register.
  • The GovX “LAUREN Ralph Lauren” storefront is a closed marketplace — no brand codes, public promo codes, or cashback portals apply on top of GovX pricing.
  • Aggregator “Ralph Lauren military discount codes” (e.g., “60% off”) are fabricated — no Ralph Lauren property offers an online military code.
  • The widely cited “20% military discount” belongs to U.S. Polo Assn., a separate company — it is not a Ralph Lauren offer.

SOURCES

FREQUENTLY ASKED QUESTIONS

Does Ralph Lauren offer a military discount?

Not online. RalphLauren.com has no military discount and no verification step. The only brand-run military offer is 10% off in person at Polo Ralph Lauren Factory (outlet) Stores, which is not valid online or at full-price stores.

How much is the Ralph Lauren military discount?

The outlet offer is 10% off purchase. There is no published online percentage. Any site advertising a “60% off Ralph Lauren military code” is making it up.

Do veterans, spouses, or dependents qualify?

The outlet offer requires a valid military ID at the register, which covers active/retired and typically dependents; many non-retired veterans don’t hold a current ID. Online, GovX verifies veterans (and more) for its Ralph Lauren marketplace storefront.

How do I verify my status?

In an outlet store, show a valid military ID. Online, there is nothing to verify on RalphLauren.com; use GovX’s membership verification for the marketplace.

Does Ralph Lauren use ID.me, GovX, SheerID, or WeSalute?

Not on RalphLauren.com. GovX runs a separate “LAUREN Ralph Lauren” marketplace storefront. The brand’s old ID.me fragrance page is dead (no active offer).

Can I use a military discount online at RalphLauren.com?

No. There is no online military discount. Use the current public sale code or the GovX marketplace.

What’s actually the cheapest way for a service member to buy Ralph Lauren?

Usually a public sitewide sale code (25–30%+) on RalphLauren.com, or an outlet trip where the 10% military offer applies on top of already-reduced pricing. Compare GovX and department-store sales too.

Isn’t there a 20% Ralph Lauren military discount?

No — that 20% belongs to U.S. Polo Assn., a completely separate company. Don’t apply it to Ralph Lauren.

Does Ralph Lauren run a Veterans Day or Memorial Day sale?

We found no military-only holiday event. Ralph Lauren does run public holiday sales open to everyone, which are typically the better deal.

MORE MILITARY DISCOUNTS

20% offYETI 10% offLowe’s Up to 30% off (online)Regal Check local clubPlanet Fitness
All military & veteran discounts

Editorial policy

  • Source priority. We cite Ralph Lauren's official discount page and the identity-verification provider (In-store ID) first. Discount amounts, eligibility, and exclusions are quoted from those sources and confirmed on the "Last verified" date above.
  • Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
  • Review cadence. Because Ralph Lauren can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
  • Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
  • Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
  • Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.
See something out of date? Report an outdated fact or reach the editors via the contact page. Please include a link to the official .gov or .mil source you believe is more current.

// Military & Veteran Savings

DEALS

Verified military and veteran discounts from major brands — each guide covers who qualifies, how to verify your service for free, and how to redeem.

Ralph Lauren logo10% off (outlet only)
Ralph Lauren
Apparel & Accessories

Ralph Lauren has no online military discount; the only brand-run offer is an in-store 10% “Military Offer” at Polo Ralph Lauren Factory (outlet) Stores, with a separate GovX “LAUREN Ralph Lauren” marketplace as an online fallback.

View discount
Altra Running logoUp to 40% off
Altra Running
Running & Outdoor Footwear

Altra Running’s official military route is ExpertVoice — verified military, veterans, and spouses see up to 40% off MSRP applied automatically at checkout on altrarunning.com (no code) — with a GovX “Altra” marketplace as a second route and a 10% email-signup welcome for everyone.

View discount
Arc'teryx logoNo military discount
Arc'teryx
Outdoor Gear & Technical Apparel

Arc'teryx has no military or veteran discount — no percentage, no code, and no ID.me/SheerID/GovX military checkout. Its PRO Program FAQ says military and law enforcement are not eligible for a PRO Purchase membership, and LEAF is purchase-restricted product access, not a discount. The real savings are open to everyone: the Outlet, ReBIRD Resale, and a 20% Trade-In credit.

View discount
Athleta logo10% off (in store)
Athleta
Activewear & Apparel

Athleta offers a 10% military discount for in-store purchases only, redeemed by showing a valid military ID at the register — with no ID.me, SheerID, or GovX verification and no online military discount.

View discount
Banana Republic logoIn-store only
Banana Republic
Apparel & Accessories

Banana Republic offers a military discount for in-store purchases only, redeemed by showing a valid military ID at the register — the percentage isn’t brand-published and varies by store, with no online, ID.me, SheerID, or GovX military route.

View discount
At Home logo10% off (in-store)
At Home
Home Décor & Furnishings

At Home gives active and retired service members and their families 10% off in stores — present a Military card to the cashier before paying. There is no online or Buy Online, Pick Up In Store version.

View discount
Nordstrom Rack logoNo military discount
Nordstrom Rack
Off-Price Apparel & Shoes

Nordstrom Rack has no military or veteran discount — and neither does parent Nordstrom. ID.me confirms it is "not aware that Nordstrom Rack offers Military discounts." The real savings are open to everyone: the Nordstrom card's instant 5% off at Rack, Rakuten 2% cash back (as of July 8, 2026), and Clear the Rack clearance events.

View discount
T.J. Maxx logoNo military discount
T.J.Maxx
Off-Price Apparel & Home

T.J. Maxx has no military or veteran discount — and neither do its TJX sisters Marshalls, HomeGoods, HomeSense, and Sierra. ID.me confirms it is "not aware of TJ Maxx offering Military community discounts." The real lever is open to everyone: the TJX Rewards card earns 5% back (plus 10% off your first purchase), and the "WeSalute offer" is just public free shipping on $89+.

View discount
Rooms To Go logoNo military discount
Rooms To Go
Furniture & Home

Rooms To Go has no military or veteran discount — ID.me confirms it is "not aware that Rooms to Go offers Military discounts," and its "Veterans Day Sale" is a public seasonal sale, not a military benefit. The real levers are seasonal-sale timing and the RTG credit card's interest-free financing; for a verified military percentage, cross-shop Ashley Furniture (5% via SheerID, as of July 8, 2026).

View discount
West Elm logoNo confirmable military rate
West Elm
Home & Furniture

West Elm has no confirmable military, veteran, or first-responder discount today — the "15% via SheerID" figure is legacy and unverifiable (ID.me is "not aware," West Elm isn’t on SheerID’s 2026 list, and sibling Pottery Barn’s 15% was discontinued). The real savings for everyone are the free The Key Rewards (2% / up to 10% carded) and West Elm’s frequent deep sitewide sales.

View discount
Subaru logo$500 bonus
Subaru
Automotive

Subaru’s VIP Military Program gives a flat $500 off the purchase or lease of a new Subaru, verified through ID.me — manufacturer bonus cash that stacks on top of current incentives.

View discount
Chevrolet logoBelow-MSRP program price
Chevrolet
Automotive

Chevrolet’s military discount is the GM Military Appreciation Program — a special below-MSRP "program price" on eligible new GM vehicles, verified through ID.me. GM publishes no fixed percentage; the value varies by model and stacks with most current incentives.

View discount
State Farm logoNo national military rate
State Farm
Auto Insurance

State Farm has no nationwide military or veteran discount — none appears among the programs on its official auto discounts page. The only exception is Louisiana, where state law mandates a Military Personnel Discount for active-duty members and active Louisiana Air/Army National Guard reservists. Everywhere else, the real savings are Drive Safe & Save plus bundling — and a USAA or GEICO military quote before you renew.

View discount
Tire Rack logoNo military discount
Tire Rack
Tires & Auto

Tire Rack has no military or veteran discount — no code, no ID.me/GovX verification, nothing at checkout, and ID.me confirms it. A service member saves instead by timing a manufacturer rebate (open to all buyers), or buying the same tires at Discount Tire (5% military, stacks with rebates), Tire Agent (5% via ID.me), or a tax-free base tire center.

View discount
Northern Tool + Equipment logo10% off (in-store)
Northern Tool + Equipment
Tools & Equipment

Northern Tool + Equipment gives active duty, retirees, and veterans 10% off in stores with a valid military ID — capped at a $500 maximum discount, excludes Stihl and gift cards, and non-combinable. There is no online military discount.

View discount
Allegiant Air logoFee-waiver benefits
Allegiant Air
Airlines & Travel

Allegiant’s military program, Allegiant Honors, waives checked-bag and add-on fees, adds a free carry-on, personal item, and in-cabin pet, and gives priority boarding plus orders-based refunds — it is not a percentage off airfare.

View discount
Greyhound logo10% off base fare
Greyhound
Bus Travel

Greyhound gives the military community 10% off base fares through a paid WeSalute+ Card — base fare only, not combinable, and applied at booking by selecting "WeSalute" as the passenger type.

View discount
Great Clips logoFree Veterans Day haircut
Great Clips
Hair Salons

Great Clips gives veterans and active service members a free haircut on Veterans Day (Nov 11) through its Thank a Veteran program; there is no company-wide everyday military rate — everyday discounts are set by each franchise.

View discount
Life Time logo50% off initiation
Life Time
Gyms & Fitness

Life Time offers a standing military rate of 50% off the standard initiation fee — verified in club with a military ID or DD Form 214, not through ID.me — and it applies to the one-time enrollment fee, not monthly dues.

View discount
San Antonio Zoo logo$5 off admission
San Antonio Zoo
Zoos & Attractions

San Antonio Zoo gives active-duty, retired, veteran, National Guard, and reserve members $5 off admission year-round with a valid Military ID at the gate — plus free admission for military kids in April and for members/veterans during the November "Zoo Salutes" window.

View discount
KitchenAid logoAppliance discount via SheerID
KitchenAid
Major Appliances

KitchenAid offers an official military and veteran discount on major appliances at kitchenaid.com, verified through SheerID — the exact percentage isn’t published on the page and appears only after you sign in and verify.

View discount
The Vitamin Shoppe logo20% off Mondays (in-store)
The Vitamin Shoppe
Vitamins & Supplements

The Vitamin Shoppe runs "Military Mondays" — 20% off your entire purchase, every Monday, in store, for active-duty members, retirees, and veterans who show a valid military ID; there is no online military discount and no ID.me.

View discount
Papa Johns logoNo national military rate
Papa Johns
Pizza & Restaurants

Papa John’s has no official, nationwide military discount and no standing national military code — any military savings are local franchise or on-base/MWR deals that vary by store. The most reliable savings for everyone are the public 40–50% off app and site codes plus the free Papa Rewards program (75 points = $10 toward food).

View discount
NFL Shop logo15% off
NFL Shop
NFL Fan Gear & Apparel

NFL Shop gives verified military members and first responders 15% off through ID.me at checkout — online only, and it can’t be combined with any other promo code or used on gift cards.

View discount
Lids logo15% off
Lids
Hats & Licensed Fan Gear

Lids gives verified military members and first responders 15% off through ID.me — you verify and get a unique promo code to enter at lids.com checkout. It can’t be stacked, and Lids’ own paid Access Pass Premium (20% online) can beat it.

View discount
PGA TOUR Superstore logo10% in-store
PGA TOUR Superstore
Golf Equipment & Apparel

PGA TOUR Superstore gives active and retired military 10% off in stores only, with a valid military ID — but PING and Babolat are fully excluded and most premium club brands (Titleist, TaylorMade, Callaway, Mizuno and more) are excluded too. There is no online military discount.

View discount
Buckle logo10% off
Buckle
Apparel & Denim

Buckle offers a 10% military discount verified through SheerID — online and in store — that applies to your entire merchandise purchase, including sale items, for active-duty and veteran members, National Guard and Reserves, and their spouses and dependents.

View discount
Aritzia logoNo military discount
Aritzia
Women’s Fashion & Apparel

Aritzia has no military or veteran discount — no ID.me, SheerID, or GovX checkout, essentially no public promo codes (none released in ~two years), and it’s no longer on Rakuten, so there’s no cashback layer. The honest way to save is the permanent Sale section plus the free, invite-based Clientele program — knowing that anything 50%+ off is final sale.

View discount
Helly Hansen logo20% off
Helly Hansen
Outdoor & Ski Apparel

Helly Hansen gives verified US and Canada military members 20% off online through SheerID. A separate application-based membership program offers an additional, discretionary discount that Helly Hansen does not publish as a fixed percentage.

View discount
Ram Trucks logo$500 Military Bonus Cash
Ram Trucks
Automotive

Ram Trucks offers $500 in Military Bonus Cash toward the purchase or lease of select new 2026 Ram-brand vehicles, verified free through SheerID and redeemed at a franchised US Ram dealer.

View discount
Jeep logo$500 Military Bonus Cash
Jeep
Automotive (Jeep, the Stellantis vehicle brand)

Jeep offers a flat $500 Military Bonus Cash allowance toward the purchase or lease of select new 2026, 2025, and 2024 Jeep-brand vehicles, verified through SheerID and redeemed at a franchised US Jeep dealer — it stacks on top of other live incentives.

View discount
Saucony logo15% off
Saucony
Running Shoes & Footwear

Saucony offers 15% off for verified military members via ID.me, applied in your cart at checkout — the same 15% also extends to nurses, first responders, teachers, government employees, medical providers, students, and hospital employees. (Not 20% — that figure some sites cite is outdated.)

View discount
Leatherman logo20% off
Leatherman
Multi-Tools & Gear

Leatherman offers 20% off multi-tools to active-duty, reserve, veteran, and retired US military, verified through a one-time VerifyPass code — though a public sale or the GovX marketplace can sometimes beat it.

View discount
Outback Steakhouse logo10% off
Outback Steakhouse
Restaurants & Dining (Outback Steakhouse)

Outback Steakhouse offers a genuine everyday 10% "Heroes Discount" off your entire check, all day every day, for military veterans and servicemembers (plus their immediate family), police, firefighters, first responders, nurses, doctors and medical staff — verified by showing a valid ID in person, dine-in or by calling to order.

View discount
Dillard's logoNo everyday discount
Dillard's
Department Store & Apparel

Dillard's has no everyday military or veteran discount — ID.me confirms it isn’t aware of one, and nothing is published on dillards.com. The only real military-adjacent offer is Hero Appreciation Days, a limited event (historically early December) giving 20% off in-store to active military, police, and firefighters and their immediate families.

View discount
Aerie logoNo published discount
Aerie
Apparel & Intimates (Aerie, part of American Eagle Outfitters)

Aerie (part of American Eagle Outfitters) publishes no official military or veteran discount, and ID.me confirms it is not aware of one. Some stores reportedly give 10% off with a military ID at the register, but that is unverified by AEO corporate — the real savings are Aerie’s frequent public sales, clearance, Real Rewards, and the AEO credit card.

View discount
Mattress Firm logo10-20% off
Mattress Firm
Mattresses & Home

Mattress Firm offers active and reservist military, veterans, and military spouses 10-20% off top mattress and bedding brands, verified free through ID.me and usable online or in store — though Purple is capped at 10%, premium brands and clearance are excluded, and the discount generally won’t stack with other promotions.

View discount
Frontier Airlines logoNo fare discount
Frontier Airlines
Airlines & Travel (Frontier Airlines)

Frontier Airlines states plainly that it "does not offer military discounts" on airfare. The real everyday benefit is a baggage-fee waiver for active-duty members (plus National Guard, Reserves, and academy cadets): one free personal item, one free carry-on, and two free checked bags with oversize/overweight fees waived — verified in person at the airport, with no online code and no ID.me.

View discount
Men's Wearhouse logoSeasonal only
Men's Wearhouse
Menswear & Suits (Men's Wearhouse)

Men's Wearhouse has no verified everyday military discount. During its Military Appreciation Week it has offered 25% off in store (excludes rentals), and around Veterans Day it has separately run a ~20% in-store event — both with a verified military ID, no ID.me, and no online path.

View discount
Office Depot logo20% off in-store
Office Depot / OfficeMax
Office Supplies (Office Depot / OfficeMax)

Office Depot and OfficeMax give veterans, active-duty and retired military, reservists, and their dependents 20% off qualifying regular-price purchases in stores nationwide — shown with ID at the register. Online, a separate Teacher/Military offer via ID.me pays 25% back in Bonus Rewards (store credit), not 25% off at checkout.

View discount
Honda logo$500 Military Appreciation Offer
Honda
Automotive (American Honda)

Honda Financial Services gives eligible military, veterans, retirees, spouses, and Gold Star families $500 toward a new 2025-or-newer Honda when they finance or lease through HFS — applied to the down payment or lease cap cost, not a percentage off.

View discount
Hersheypark logoNo direct discount
Hersheypark
Theme Parks & Attractions (Hersheypark)

Hersheypark publishes no fixed military discount percentage on its own site — its FAQ points to the park’s advance online ticket price and notes that additional offers may appear seasonally on ID.me. Reported savings instead run through GovX (reported up to ~40% off), WeSalute (reported up to ~25% off), U.S. military base ticket offices, and a historical May Military Appreciation Weekend — verify each live before you buy.

View discount
Kay Jewelers logo10% off
Kay Jewelers
Jewelry (Kay Jewelers)

Kay Jewelers offers an official 10% military discount on full-price eligible items, redeemed online at kay.com after verifying through ID.me (SheerID appears on some offer flows) — but it excludes several bridal collections and does not stack with Kay’s frequent 30–50% public sales.

View discount
Sherwin-Williams logo15% off
Sherwin-Williams
Paint & Home Improvement (Sherwin-Williams)

Sherwin-Williams gives active-duty, reserve, Guard, and veteran service members — and their spouses — 15% off paints, stains, and painting supplies at its retail paint stores, verified by simply showing a military ID at the register.

View discount
REP Fitness logo5% off
REP Fitness
Fitness Equipment (REP Fitness)

REP Fitness offers a 5% discount to verified active-duty military and veterans through a GovX-gated storefront — modest on its own, but often beaten by REP’s own showroom pickup, cart tiers, ExpertVoice pro deals, and seasonal sales.

View discount
Golf Galaxy logoNo published discount
Golf Galaxy
Golf & Sporting Goods (Golf Galaxy)

Golf Galaxy publishes no military or veteran discount — ID.me says plainly it is "not aware" of one, and there is no ID.me/GovX/SheerID military checkout at golfgalaxy.com. Parent chain DICK’s Sporting Goods has no chain-wide military discount either; some stores grant a discretionary ~10% in-store at a manager’s discretion. The real savings are ID.me cash back, public sales/clearance, and the ScoreRewards credit card.

View discount
Skechers logoAdditional 10% off
Skechers
Footwear (Skechers)

Skechers gives verified military members, veterans, first responders, healthcare workers, teachers, and students an additional 10% off, stackable on top of most Skechers promotions and on sale/clearance styles — verified through ID.me and redeemed online only at skechers.com.

View discount
Factor logo55% off first box + 15% off a year
Factor
Meal Delivery (Factor / Factor_ meals)

Factor’s Hero Discount Program gives verified military members, veterans, and first responders 55% off their first box with free shipping, then 15% off the next 51 boxes over about a year, verified through ID.me or GovX.

View discount
Ridge Wallet logo20% off
Ridge Wallet
Wallets & EDC

The Ridge (Ridge Wallet, ridge.com) gives active duty, veterans, and military family members 20% off through GovX — verify your status, get a single-use code, and apply it at ridge.com checkout.

View discount
Carnival Cruise Line logoMilitary rates + onboard credit
Carnival Cruise Line
Cruises & Travel

Carnival offers a year-round discounted military fare — a rate that varies by sailing, not a fixed percentage — to active-duty and retired U.S. Military, Canadian National Defense members, and U.S. veterans with a DD214, often paired with onboard credit.

View discount
GE Appliances logoMember pricing
GE Appliances
Home Appliances

GE Appliances runs a real, official military discount — but publishes no percentage. Verified members (one-time ID.me verification) shop a private GE Appliances Store where exclusive member pricing is applied automatically to appliances $99 and up, excluding Monogram. During big public sales, geappliances.com prices plus portal cashback can beat the member store, so price-check both before you buy.

View discount
Coach Outlet logoNo military discount
Coach Outlet
Handbags & Fashion

Coach Outlet has no military or veteran discount — ID.me confirms none exists, and Coach’s own promotions page lists no military offer. The real savings are open to everyone: outlet pricing 32–52% below "Comparable Value," clearance to 60% off, and Rakuten 2% cash back. The one genuinely military-only play is tax-free Coach handbags at special-value prices through the military Exchange (shopmyexchange.com).

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Brownells logoSpecial pricing
Brownells
Firearms Parts & Shooting Accessories

Brownells’ Valor Program gives verified military members — active duty, Reserve, National Guard, retirees, and veterans — plus law enforcement and Fire/EMS special discounted pricing on brownells.com, verified once through ID.me. Brownells publishes no percentage: discounts vary by brand and product, prices simply show up lower after verification, and for military customers the verification never expires.

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Virgin Voyages logo5–15% off
Virgin Voyages
Cruises & Travel

Virgin Voyages’ official Military & First Responders Rate takes 5%, 10%, or 15% off the retail voyage fare on select sailings — the level varies by sailing. You apply Access Key SERVICERATE at checkout and verify with a physical military or first-responder ID at terminal check-in (no ID.me or SheerID). The standout: it explicitly stacks with select public sales like 70% Off 2nd Sailor.

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Atlantis Paradise Island logoUp to 30% off
Atlantis Paradise Island
Resorts & Travel

Atlantis Paradise Island gives ID.me-verified military members up to 30% off Best Available Rates (the ID.me marketplace lists the military offer as up to 25% — either way it’s "up to," never a flat rate), with the same program for teachers, nurses, and first responders. Offers don’t combine, and every booking still pays the Bahamas’ 21% room levies, the daily resort fee, and mandatory gratuities.

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24 Hour Fitness logoNo published rate
24 Hour Fitness
Gyms & Fitness

24 Hour Fitness publishes no nationwide military discount — no military page, no percentage, and no ID.me or SheerID on 24hourfitness.com. What exists: a military offer routed through GovX (terms gated behind a free GovX login), club-by-club in-person discounts at some locations, historically free Veterans Day workouts, and a genuinely military-friendly deployment freeze with no minimum or maximum period. The cheapest paths in are usually not military-specific: Costco’s 2-year Sport eCertificate (if your club accepts it) or Active&Fit Direct at $28/month.

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Crate & Barrel logoNo military discount
Crate & Barrel
Home & Furniture

Crate & Barrel has no military or veteran discount — online, in store, or through ID.me, SheerID, GovX, or WeSalute. The former 10% in-store military discount was discontinued, though some discount sites still repeat it as current. The honest savings paths: seasonal sales up to 60% off paired with the fee-free Crate & Barrel Visa’s 10% back in Reward Dollars, and — for anyone mid-PCS — the 15% new-mover discount.

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Nespresso logoNo military discount
Nespresso
Coffee & Kitchen

Nespresso offers no military, veteran, or first-responder discount in the US — no military page exists on nespresso.com, its own FAQ lists no such offer, and no ID.me, SheerID, or GovX program exists. Its only military-specific policy is flat $6.95 USPS shipping to APO/FPO/DPO addresses. The real savings: tax-free Vertuo machines at AAFES and the Navy Exchange, routine ~20% retail machine sales, AutoReplenish 10% off capsule orders of $75+, and — for OriginalLine owners — verified compatible-pod discounts from Gourmesso (20% via GovX) and Artizan (15% via VerifyPass).

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Sandals Resorts logoAdditional 10% off
Sandals Resorts
Resorts & Travel

Sandals gives US and Canadian military members an official, year-round additional 10% off — and it stacks on top of Sandals’ public sale rates, which is rare for travel discounts. You verify once through SheerID inside your free Sandals account and apply the discount to your reservation before final payment; no promo code exists. Beaches Resorts runs the identical program, and around Veterans Day the brand has historically boosted military savings to 15%.

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Transparent Labs logo15% off
Transparent Labs
Supplements & Nutrition

Transparent Labs gives the military community a standing 15% discount at transparentlabs.com, verified through GovX ID (not ID.me). Current and former U.S. Military, military spouses and dependents, and first responders qualify. It works by single-use code — verify with GovX ID, copy the code, apply it at checkout, and log back in for a fresh code on future orders, limited to one code per day.

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Danner logoExpertVoice pro deal
Danner
Boots & Footwear

Danner has no military discount on danner.com — no percentage, no code, and no verification step at checkout. Its official policy routes active U.S. military, veterans, government employees, and first responders to an ExpertVoice pro-deal store (depth not published) and routes active duty, reservists, and veterans to the tax-free military exchange, including a dedicated Danner storefront at aafes.danner.com.

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Lovesac logoExtra 5% off
Lovesac
Furniture & Home

Lovesac gives the military community an extra 5% off through its Heroes program, verified with SheerID as a single-use code for lovesac.com or any showroom. The brand’s wording covers active or retired U.S. service members and their registered dependents — plus active first responders, healthcare workers, teachers, and veterinary professionals — and the code is designed to apply after other eligible discounts, though the deepest sale tiers exclude it.

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ASUS logoID.me member pricing
ASUS
Computers & Electronics

ASUS runs an official Military & Veterans Program on its US online store: verify once with ID.me and discounted member pricing applies automatically to eligible items — no code, no usage limit. ASUS publishes no percentage; ID.me Shop lists the offer at 5% off for military members (as of July 7, 2026), and public sales or the tax-free Exchange often beat it.

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Carowinds logoTickets from $37
Carowinds
Theme Parks & Attractions

Carowinds runs an official military & first responder ticket program: single-day tickets from $37 (gate price $80) and a $105 2026 Military Gold Pass, verified through ID.me and sold online only. Active, retired, veterans, Reserves, and National Guard all qualify, one verified member can buy up to 6 tickets for family and friends — and during Military Days (May 22–25, 2026) eligible members got in free at the gate with a valid U.S. Military ID.

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Starbucks logoNo everyday discount
Starbucks
Coffee & Restaurants

Starbucks has no everyday military discount — no percentage, no ID.me/SheerID/GovX program, no military promo code. What’s real: a long-running Veterans Day tradition (a free tall hot or iced brewed coffee on November 11 for veterans, service members, and military spouses — café/drive-thru only), Starbucks Rewards and free same-visit refills for everyone, and tax-free purchases at the 100+ AAFES-run Starbucks on military installations.

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H&M logoNo military discount
H&M
Clothing & Apparel

H&M has no military or veteran discount in the US — no program on hm.com, no ID.me/SheerID/GovX flow, and ID.me itself says it’s "not aware that H&M offers Military discounts." What actually saves money is open to everyone: a 15% SMS/email signup code, the free H&M Membership (10% welcome offer, ~2% back in points, free shipping $50+), a 15% off reward for recycling old clothes in-store, and a Sale section that runs up to 70% off.

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Golden Corral logoFree meal each Nov
Golden Corral
Restaurants & Dining

Golden Corral’s real military offer is Military Appreciation Night — a free dinner buffet and beverage each November (Veterans Day itself in 2024 and 2025) for anyone who has served in the U.S. military, dine-in from 4 p.m. to close, with no military ID required. There is no everyday corporate military discount: the reported 10–20% is a franchise-by-franchise courtesy that varies by location, and the reliable everyday saving is the free Golden Corral Rewards app.

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The Cheesecake Factory logoNo military discount
The Cheesecake Factory
Restaurants & Dining

The Cheesecake Factory has no military or veteran discount — not year-round, not on Veterans Day, and not through ID.me, GovX, SheerID, or WeSalute (ID.me’s own page confirms it). The real ways to pay less: discounted gift cards (up to 7.8% off resale, ~4% off at Sam’s Club, as of July 7, 2026), the free Cheesecake Rewards program (birthday slice, half-price slices every National Cheesecake Day), and the Nov–Feb gift-card bonus windows that have historically returned $10–$15 per $50.

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YMCA logoFree via DoD program
YMCA
Gyms & Fitness

There is no single national YMCA military discount — each of the ~800 local associations sets its own rates, and military/veteran discounts (documented 10–20% off dues plus join-fee waivers) exist at some Ys and not others. The big national benefit is the DoD Military Outreach Initiative: a completely free YMCA membership plus free respite child care for eligible Title 10 members and families — with veterans, retirees, and Title 32 Guard explicitly excluded by the program’s own rules.

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Petco logo10% via GovX gift cards
Petco
Pet Supplies

Petco has no official military or veteran discount in 2026 — no program on petco.com, no in-store policy, and ID.me says it’s "not aware of Petco offering Military community discounts." The one verified military-community path is GovX: members buy Petco digital gift cards at 10% off and spend them online or in-store on anything, including sale items. Petco’s public 35% off a first Repeat Delivery order beats every coupon-site "military code" claim anyway.

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Bath & Body Works logo5% via GovX gift cards
Bath & Body Works
Beauty & Personal Care

Bath & Body Works has no military or veteran discount — no in-store ID discount, no SheerID/ID.me checkout, nothing from the brand on Veterans Day (ID.me confirms it). What the military community actually gets: 5% off B&BW gift cards through GovX (usable online or in-store, on top of any sale), tax-free B&BW shopping at the military exchanges, and the brand’s aggressive public promos — Buy 3 Get 1 Free and the twice-yearly Semi-Annual Sale at up to 75% off — stacked with cashback and the free rewards program.

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Pizza Hut logoNo national discount
Pizza Hut
Restaurants & Dining

Pizza Hut has no national military discount — nothing on pizzahut.com, no ID.me/GovX/SheerID path, and Military.com lists it as not offering one. Because nearly every US Pizza Hut is a franchise, a handful of stores grant a register discount at the manager’s discretion (commonly reported ~10%, never guaranteed). The verified everyday savings stack needs no military ID: Deals-menu pricing, paid with a discounted gift card, inside Hut Rewards.

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JCPenney logoPortraits offer only
JCPenney
Department Stores

JCPenney has no everyday military or veteran discount in 2026 — no ID.me/SheerID/GovX checkout, no in-store percentage, and its former military page now redirects to an expired-offer notice. What’s real: a generous JCPenney Portraits military offer (free session fees, free 8x10, $50 off the digital album, 50% off wall art — Military ID in studio, through December 31, 2026), Veterans Day–timed promo windows, and a public coupon stack (extra 25% codes + Rewards + 2% cashback) that beats most stores’ military 10% anyway.

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PacSun logoNo military discount
PacSun
Clothing & Apparel

PacSun has no military discount — none, for any group, online or in stores. There’s no military page on pacsun.com, no GovX or SheerID program, and ID.me says it isn’t aware of any PacSun military offer. The real savings are public: near-constant sitewide sales up to 50% off (markdowns to 70%), PacSun Rewards (~4% back + $5 signup), the app-only APP20 extra 20%, and the UNiDAYS student 10% for college-enrolled dependents.

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Gap logo10% off in-store
Gap
Clothing & Apparel

Gap gives active, retired, and reserve military members and their families 10% off regular-priced items — but only in U.S. Gap stores, by showing a valid military ID at the register. There is no online military discount and no SheerID/ID.me code for gap.com.

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Zales logo10% off
Zales
Jewelry & Watches

Zales offers verified military community members 10% off eligible jewelry, confirmed on Zales’s own website and verified through ID.me — redeemable online at zales.com and in-store.

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Alamo Rent A Car logoGovernment rates
Alamo Rent A Car
Car Rental

Alamo confirms discounted government/military car-rental rates at 550+ locations, in two lanes — an Official/TDY rate (orders required) and a Leisure rate (active-duty, retired, veterans, and federal employees on personal trips). But Alamo publishes no discount percentage and no official public code — you book on alamo.com or call 1-800 GO ALAMO and show a military or government ID at pickup. Because the rate is set at booking, the military rate isn’t automatically the cheapest — the smart move is to price it against GovX, a prepaid rate, and the free Alamo Insiders 5% on the same car and date, and take the lowest.

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Advance Auto Parts logo10% off (in-store)
Advance Auto Parts
Auto Parts & Accessories

Advance Auto Parts gives active-duty, reserve, retired, and VA-benefit veterans (plus immediate family) 10% off regularly-priced items in-store, verified with a physical military ID at the register. The discount does not work online.

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JetBlue logo5% off + free bags
JetBlue
Airlines & Travel

JetBlue gives U.S. active-duty military 5% off base fares plus free checked bags (2 for leisure, up to 5 for duty/PCS travel); veterans and retirees get the same 5% + 2 free bags only through a paid WeSalute+ membership. The discount must be booked by phone or chat — it is not available online or at the airport.

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Rogue Fitness logoSeasonal military offers
Rogue Fitness
Fitness Equipment

Rogue Fitness does not publish an everyday military or veteran discount or a standing military code — its official Military page is about charitable support and APO/FPO shipping, and it keeps everyday prices low for everyone instead. The real military savings are the annual Veterans Day sale each November (exclusive pricing for verified veterans and active US military, verified inside your Rogue account), the GovX channel (Rogue Origin storefront), and Rogue’s rotating free-shipping promos, which often beat any coupon on heavy iron.

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Sportsman's Warehouse logo5% off
Sportsman's Warehouse
Outdoor & Hunting Gear

Sportsman's Warehouse offers a standing 5% discount on most full-price items, online and in-store, for verified military members, veterans, retirees, reserve and National Guard, and registered spouses — verified free through ID.me.

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Apple Music logoNo military discount
Apple Music
Music Streaming

Apple Music does not offer a military or veteran discount on the subscription. The popular "4 free months for military and veterans" deal was a limited-time 2021 promotion that expired August 1, 2021 — it is not available now. Apple’s ~10% military program is the Veterans and Military Purchase Program for hardware (Macs, iPads), which does not discount streaming. The real ongoing subscription discount is the Student plan: $5.99/mo (vs $10.99 Individual) with Apple TV+ included, verified via UNiDAYS/SheerID — plus carrier bundles and Apple One.

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GNC logo10% off
GNC
Vitamins & Supplements

GNC offers a standing 10% "Community of Heroes" discount online, applied in your cart and verified free through ID.me, to military members, veterans, spouses and family, plus nurses, first responders, medical providers, teachers, and students.

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Delta Air Lines logoActive-duty bags & fares
Delta Air Lines
Airlines & Travel

Delta’s military benefits are built for active-duty service members: free checked bags (2 in Main/Comfort, 3 in Premium Select/First/Delta One on personal travel; larger and heavier on military orders), early boarding, and an unpublished "military discount on flights" booked by phone or message — not online. Separated veterans generally do not get these active-duty perks.

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Microsoft 365 logo30% off M365 Family (via Exchange)
Microsoft 365 & Office
Software & Productivity

Microsoft offers the military community two separate official deals. The one that actually discounts your Microsoft 365 subscription is the Microsoft 365 Family "Military Appreciation Edition" — "Save 30 percent" at $99.99/year — but you buy it from your military Exchange (AAFES, NEX), not on Microsoft.com. Separately, the Microsoft Store gives active, former, and retired military and their families up to 10% off select products (Surface and other hardware), but that 10% excludes subscriptions, apps, and services, so it does not apply to Microsoft 365.

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Newegg logoNo military discount
Newegg
Electronics & Computer Hardware

Newegg does not currently offer a military or veteran discount. It ran a Veterans-Day 10% off military promo code years ago, but that offer expired November 11, 2018, and Newegg’s ID.me store page today lists no military discount — only email-signup deals. There is no active ID.me, GovX, or SheerID military verification for Newegg. Service members save instead through Newegg’s real deal engine — Shell Shocker flash sales, Daily Deals, combo deals, and mail-in rebates — plus open-box pricing and stacked cashback portals.

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Adobe logoNo military discount
Adobe
Software & Creative Tools

Adobe does not publish a direct military or veteran discount — its own Special Offers page lists intro pricing, a student/teacher education discount (over 71% off, $19.99/mo the first year) and business plans, but no military offer. The only "Adobe military discount" is a paid WeSalute+ third-party membership perk (15% off Creative Cloud, 20% off Premiere Pro). There is no Adobe-direct ID.me/GovX military checkout. For most eligible service members and their families, Adobe’s own education price is the cheapest legitimate path, and Adobe’s public new-subscriber intro often beats the WeSalute 15% with no membership required.

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On (On Running) logo15% off
On (On Cloud)
Running Shoes & Athletic Wear

On gives verified U.S. and Canadian military 15% off via ID.me — issued as a single-use code and redeemable online only on On.com or the On app.

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Anytime Fitness logoVaries by club
Anytime Fitness
Gyms & Fitness

Anytime Fitness confirms on its own FAQ that it offers a military discount, but because every club is independently owned and operated, the discount is opt-in per location and no national percentage is published. Call your local club to learn the rate (if any), ask them to waive the joining and key-fob fees, and weigh HSA/FSA reimbursement and the free on-base gym before signing.

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Nuna logoNo military discount
Nuna
Baby Gear (Car Seats & Strollers)

Nuna does not offer a first-party military, veteran, or first-responder discount, and it uses no ID.me, SheerID, or GovX verification. Nuna is a strict Minimum Advertised Price (MAP) brand, so it runs no public sitewide sales or coupon codes on its core car seats and strollers. Military families save through the real, retailer-side levers: authorized-retailer loyalty/rewards, registry-completion discounts, cashback portals, and sales-tax strategy — plus asking Nuna concierge about any unadvertised gesture.

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GEICO logoUp to 15% off
GEICO
Auto Insurance

GEICO offers a first-party military discount of up to 15% off your total insurance premium for active-duty, retired, National Guard, and Reserve members (current and former), plus an Emergency Deployment Discount and membership discounts (AUSA, AFBA, Navy League). The exact percentage is quote-rated — it varies by state and GEICO company, so your realized discount may be lower than 15%.

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Converse logo15% off
Converse
Footwear & Apparel

Converse offers 15% off to active, reservist, veteran, and retired US Military personnel — plus the spouses and dependents of active-duty members — verified through SheerID, on Converse.com and at US Converse retail stores.

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Leupold logoMilitary VIP program
Leupold
Optics & Riflescopes

Leupold does not run a flat-percentage military discount. Instead, its VIP Program gives special — but unpublished — pricing to active-duty military, veterans, sworn and retired law enforcement, and federal employees, with hard annual purchase caps, a personal/duty-use-only rule, and a strict no-resale ban.

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HEYDUDE logo20% off
Hey Dude
Footwear

HEYDUDE offers 20% off full-price footwear and accessories to verified military members and first responders — verified free through ID.me at checkout, with GovX as a second verification channel.

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Sony logoUp to 10% off
Sony
Consumer Electronics

Sony offers up to 10% off for military members and veterans on electronics.sony.com, verified free through ID.me as part of its "Special Group Offers" program — and on eligible items it stacks on the current sale price. PlayStation is not included.

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Verizon logo$99 setup fee waived
Verizon Fios
Home Internet

Verizon Fios home internet has its own ID.me-gated military discount — separate from the Verizon mobile military discount — with the $99 professional setup fee waived on online orders and a monthly discount on eligible Fios plans.

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Enterprise Rent-A-Car logo5% off (Government Leisure)
Enterprise Rent-A-Car
Car Rental

Enterprise gives the military community a verified government rate, not a headline veteran percentage: Government Leisure Travel is 5% off base rates for current federal employees, active-duty members, retired employees, and veterans. On official orders, a separate contracted U.S. Government rate bundles unlimited CONUS/Canada mileage, damage and liability protection, and a full tank of gas. Verification is document-based at the counter — no ID.me, SheerID, or GovX.

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Universal logo2026 Military Freedom Pass
Universal Orlando Resort
Theme Parks & Attractions

Universal Orlando’s flagship military offer is the 2026 Military Freedom Pass — $220 (2-Park) or $255 (3-Park) per adult for 13+ months of admission — sold only at Authorized Military Ticket & Travel offices with a physical DEERS military ID. Non-retired veterans and first responders buy online through GovX.

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Sonos logoNo military discount
Sonos
Electronics & Audio

Sonos does not publish a U.S. military or veteran discount on sonos.com — there is no ID.me or SheerID military verification path on its own site. The "Sonos military discount 15%" seen on coupon sites is really Sonos’s Frontline Workers program (15% for first responders and healthcare workers only, not military) or the UK-only Defence Discount Scheme on sonos.co.uk. Service members save through Sonos’s real levers: Certified Refurbished (about 39% off an Era 100, same 1-year warranty), the price-match guarantee, seasonal bundle sales, and Black Friday.

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Kennedy Space Center Visitor Complex logoMilitary discount + free entry in May
Kennedy Space Center Visitor Complex
Theme Parks & Attractions

Kennedy Space Center Visitor Complex offers the military community a year-round Military and Military Child admission discount — confirmed on its FAQ, though the exact amount is not published — plus its standout deal: free admission for current and former service members during Armed Forces Week each May (2026: May 11–17), with 50% off up to four guests and 20% off retail.

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Levi's logo10% off
Levi's
Apparel & Denim

Levi's gives verified active and retired U.S. military 10% off at Levi.com through SheerID — and the code stacks with any Levi's promotion up to 40% off.

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Bombas logoNo military discount
Bombas
Socks & Apparel

Bombas does not offer a military or veteran discount — its own help center says so directly. What Bombas does offer the military community: free shipping on every APO/DPO/FPO order. The real ways to pay less are the public 20% first-order code COMFORT20, built-in multi-pack pricing plus a cashback portal, and the historical ~25% sitewide late-November sale.

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Benchmade logo15% off
Benchmade
Knives & EDC Gear

Benchmade gives verified military members — current and former — plus military spouses and dependents, first responders, government employees, and teachers 15% off at benchmade.com (the brand page phrases it "up to 15%"), verified through GovX ID at checkout. One single-use code per day; Gold Class and Limited Edition knives excluded.

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Fox Nation logoFirst year free
Fox Nation
Streaming & Entertainment

Fox Nation gives everyone who has served or is currently serving in the U.S. Armed Forces their first year completely free, verified through SheerID — then the subscription auto-renews at 50% off the then-current annual rate (about $35.94/year at today’s $71.88 list price) unless you cancel at least 24 hours before renewal.

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Darn Tough Vermont logo20% off
Darn Tough
Socks & Outdoor Apparel

Darn Tough Vermont gives verified military members — active duty, veterans, and retirees — 20% off orders at darntough.com, verified through VerifyPass, with the same 20% for first responders, government employees, and healthcare workers. Purchases for your spouse, children, and household are explicitly allowed.

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WHOOP logo10% off
WHOOP
Fitness Wearables

WHOOP gives verified military members, nurses, and first responders 10% off prepaid Peak and Life memberships (Annual and 24-month plans) through ID.me — new members only, with the WHOOP 5.0 or MG hardware already included free with any membership.

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Total Wine & More logo2x rewards points
Total Wine & More
Wine, Spirits & Beer

Total Wine & More offers no percentage-off military discount. The official Military Benefit is 2x Bonus Points in the free &MORE Rewards program — verified once via ID.me — on Winery Direct wines, Spirits Direct spirits, and beer singles, in &MORE Rewards markets only. In real money that’s roughly an extra 1% back in future store rewards on eligible items.

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Victoria’s Secret logoNo military discount
Victoria’s Secret
Lingerie & Beauty

Victoria’s Secret offers no military discount — no program on victoriassecret.com, no ID.me, SheerID, GovX, or WeSalute verification path, and ID.me itself says it isn’t aware of any Victoria’s Secret military offer. The real savings are the Semi-Annual Sale (June and December, up to 60% off), cashback portals, free Rewards shipping at $50+, and tax-free VS beauty at the Exchange.

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Buffalo Wild Wings logoVeterans Day free meal
Buffalo Wild Wings
Restaurants & Dining

Buffalo Wild Wings has no official, chain-wide everyday military discount — the widely repeated 10% is franchise-location discretion. The one corporate-promoted military offer is the annual Veterans Day free meal: in 2025, 10 free boneless wings plus fries for veterans and active-duty service members with proof of service, dine-in or BWW GO counter only.

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Barnes & Noble logoNo military discount
Barnes & Noble
Books & Media

Barnes & Noble offers no military or veteran discount — online or in stores — and no verification partner. ID.me confirms it isn’t aware of any B&N military offer, and the educator discount ended April 12, 2023. The real savings machinery is B&N’s loyalty program: free Rewards (~5% back), Premium’s everyday 10% (worth it above ~$400/year), and recurring members-only codes like PREORDER25.

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Wingstop logoNo military discount
Wingstop
Restaurants & Dining

Wingstop has no official military or veteran discount — nothing on its FAQ or offers pages, no verification partner, and ID.me confirms it isn’t aware of any Wingstop military program. Anything at the counter is a location-discretionary franchise courtesy. The verified savings path for everyone: join Club Wingstop (5 free boneless wings on signup) and order direct on wingstop.com or the app.

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GameStop logo10% off in-store
GameStop
Video Games & Collectibles

GameStop runs an official, year-round 10% military discount — but it’s in-store only and currently covers just full-price toys, collectibles, and pre-owned items. New video games, new consoles, new accessories, PC hardware, gift cards, and anything on sale are all excluded, so on a new release it’s worth $0.

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Staples logoVeterans Day 25% (in-store)
Staples
Office & School Supplies

Staples has no everyday military or veteran discount and no military promo code — what it has reliably run is 25% off in-store during Veterans Day week (2022, 2024, and 2025), redeemed by showing a valid military ID at the register. The rest of the year, Office Depot’s real 20% military coupon or the tax-free military exchange beat anything at Staples.

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Floor & Decor logoEvent-only discounts
Floor & Decor
Flooring & Home Improvement

Floor & Decor has no everyday military discount — its official policy is occasional in-store military discount events (historically a limited-time 10%, once capped at $200 off, around Veterans Day), announced through its email list. The everyday 10% military discount in this category lives at Lowe’s (uncapped) and Home Depot ($400/yr cap) instead.

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Great Wolf Lodge logoUp to 40% off
Great Wolf Lodge
Hotels & Resorts

Great Wolf Lodge’s Howlin’ Heroes Offer gives military members and other eligible heroes up to 40% off the room rate on an overnight stay, verified free through ID.me.

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Dollywood logoMilitary pricing + 5% off stays
Dollywood
Theme Parks & Attractions

Dollywood offers special military pricing on day tickets and Season Passes for Dollywood and Splash Country, plus 5% off resort and cabin stays — verified through ID.me online or a host ID check in person.

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Medieval Times Dinner & Tournament logoDiscounted tickets
Medieval Times
Entertainment & Attractions

Medieval Times offers discounted tickets to the military community at all Castles — verified through ID.me online, or bought on a participating U.S. military base where the price includes a free Royalty upgrade.

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Peloton logoMilitary special pricing
Peloton
Fitness & Wellness

Peloton’s Special Pricing program gives verified military members reduced prices on the Peloton App and on equipment — App One at $9.99/mo (vs. $12.99) and App+ at $19.99/mo (vs. $24.99), with equipment savings that vary per product.

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Vortex Optics logoUp to 40% off MSRP
Vortex Optics
Optics & Outdoor Gear

Vortex Optics runs a verification-gated military & law enforcement discount program; the published figure is 40% off MSRP (stated for the Scheels channel), delivered through ExpertVoice, GovX, Scheels (ID.me), or AAFES.

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Tesla logo$500 off
Tesla
Automotive & EV

Tesla gives verified U.S. military members — and first responders, medical providers, nurses, teachers, and students — $500 off a new Model S, 3, X, Y, or Cybertruck, verified through ID.me before you order.

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RTIC Outdoors logo10% off
RTIC Outdoors
Outdoor Gear & Drinkware

RTIC Outdoors gives 10% off all orders to active-duty military, active military spouses, and first responders, verified through ID.me at online checkout.

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Fanatics logo15% off
Fanatics
Licensed Sports Apparel & Gear

Fanatics offers 15% off all orders (gift cards excluded) plus free U.S. shipping to verified military members and first responders — verified free through ID.me at checkout.

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Applebee's logoVeterans Day free meal
Applebee's
Restaurants & Dining

Applebee’s only company-published military offer is its annual Veterans Day free meal (Nov 11): a free full-size entrée plus a $5 Bounce Back Card for veterans, active duty, reserves, and National Guard who dine in. There is no nationwide everyday military discount — the widely repeated 10% is aggregator-only and varies by franchise location, so call your local restaurant to confirm.

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United Airlines logo5% off
United Airlines
Airlines & Travel

United runs two separate 5% military fare discounts: active-duty members get 5% off select United flights by verifying status in their free MileagePlus profile, while veterans, retirees, Guard/Reserve, and immediate family get 5% off united.com fares through a paid WeSalute+ membership. Active military also get up to five free checked bags, pre-boarding, and United Club access when space allows.

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Ashley logo5% off
Ashley Furniture
Furniture & Home

Ashley offers an everyday 5% military discount on online orders at www.ashley.com for U.S. active duty, military family, Reservists and National Guard, and veterans and retirees — verified through SheerID, which issues a promo code to apply at checkout.

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Valvoline logo15% off
Valvoline Instant Oil Change
Auto Service & Maintenance

Valvoline Instant Oil Change gives military customers 15% off their service invoice when they show a valid military ID at a participating location. It is an in-store, point-of-sale discount — no online code and no third-party verification app for the 15%.

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Gymshark logo10% off
Gymshark
Activewear & Fitness Apparel

In the United States, Gymshark offers a 10% military and veteran discount through WeSalute (formerly Veterans Advantage). After verifying, eligible members shop a private Gymshark store where 10% applies at online checkout.

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Columbia Sportswear logo10% off
Columbia Sportswear
Outdoor Apparel & Gear

Columbia Sportswear offers a 10% military discount on Columbia.com, verified through ID.me at checkout. The same 10% tier also extends to first responders, teachers, and students.

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Oura logoUp to 25% off (GOVX)
Oura
Wearables & Smart Rings

Oura runs two verified-savings programs: military, veterans, and first responders save through GOVX (Oura’s announcement describes up to 25% off), while students, educators, and healthcare professionals save a flat 10% on Oura Ring 4 and Oura Ring 4 Ceramic via ID.me.

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Walt Disney World logoSalute tickets + 15–30% off rooms
Walt Disney World
Theme Parks & Attractions

Walt Disney World’s annual Disney Military Salute offers flat-priced multi-day Salute theme park tickets (4-Day from $409 in 2026) and 15%–30% off rooms at select Disney Resort hotels, for active or retired U.S. military and their spouses, verified in person with a valid U.S. Military ID.

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Harbor Freight Tools logoNo military discount
Harbor Freight Tools
Tools & Hardware

Harbor Freight Tools does not offer a military or veteran discount — in stores, online, or by phone — and uses no ID.me, GovX, SheerID, or WeSalute. Everyone uses the same public savings: the Monthly Coupon Book, the Inside Track Club, the Harbor Freight Credit Card, and free email coupons.

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PUMA logo20% off
PUMA
Athletic Apparel & Footwear

PUMA’s U.S. "Service Discount" gives qualified service members — military personnel, first responders, nurses, medical professionals, teachers, and government employees — 20% off their order on PUMA.com, verified through ID.me.

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Owala logo10% off (one-time)
Owala
Outdoor Gear & Drinkware

Owala gives verified military members and veterans a one-time 10% off discount on its water bottles and drinkware, verified through VerifyPass, which emails a single-use code to enter at checkout on owalalife.com.

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StubHub logo$20 off $200+
StubHub
Tickets & Events

StubHub gives verified service members a single-use GOVX code worth $20 off a ticket order of $200 or more, redeemed at StubHub.com by entering the code in the Gift cards field at checkout. There is no everyday percentage-off military discount issued directly by StubHub.

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Quince logo10% off first order
Quince
Apparel & Home

Quince gives verified U.S. military members, first responders, nurses, and educators 10% off their first purchase through ID.me — a one-time, new-customer offer with a $40 minimum, applied via an auto-applied code at checkout on quince.com.

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Chipotle Mexican Grill logoNo everyday discount
Chipotle
Restaurants & Dining

Chipotle has no everyday (year-round) military or veteran discount and no ID.me/GovX/SheerID/WeSalute partnership. In some years it runs a limited-time Veterans Day buy-one-get-one-free entrée offer (in-restaurant, military ID shown at the register) — most recently on November 11, 2025, from 4–8 p.m. local time.

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Ulta Beauty logoNo military discount
Ulta Beauty
Beauty & Cosmetics

Ulta Beauty does not offer a military or veteran discount — online, in store, or in the app — and does not use ID.me, GovX, or WeSalute for one. The SheerID verification Ulta does use applies only to a separate student program. Everyday savings come from the free Ulta Beauty Rewards program and public coupons.

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Menards logoNo military discount
Menards
Home Improvement

Menards does not offer a military, veteran, or first-responder discount — there is no service-member price, no military ID check at the register, and no ID.me/SheerID/GovX verification. Military shoppers save the same way everyone does: the 11% mail-in rebate (most weeks), the BIG Card, and in-store price matching.

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Wayfair logoNo military discount
Wayfair
Furniture & Home

Wayfair does not offer a military or veteran discount — no service-member promo code, no percentage off, and no ID.me verification that unlocks a military price. ID.me confirms it is "not aware of Wayfair offering Military community discounts." Everyone saves the same way: sitewide sales and the paid Wayfair Rewards program.

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Sephora logoNo military discount
Sephora
Beauty & Cosmetics

Sephora does not offer a military or veteran discount — no military-only percentage off, no ID.me or GovX verification for a Sephora-run offer, and no veteran promo code. ID.me states it is "not aware of Sephora offering Military community discounts." The free Beauty Insider program is the savings path for everyone.

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Spectrum logoNo military discount
Spectrum
Internet, TV & Phone

Spectrum (Charter) does not offer a military, veteran, or senior discount on internet, TV, or mobile — its "military" page markets standard new-customer pricing and requires no military verification. Service members do get real SCRA benefits: suspend Spectrum Mobile during a qualifying deployment (no service fees) and cancel home service while reserving your phone number up to 3 years.

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LEGOLAND logoUp to 35% off (varies by park)
LEGOLAND
Theme Parks & Attractions

All three U.S. LEGOLAND Resorts give military members, veterans, and their families a discount on tickets and hotel stays, verified through ID.me: California advertises up to 35% off tickets, New York a 1-Day ticket + 2nd Day Free, and Florida special ticket pricing plus a limited-time 20% off hotel rooms.

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Journeys logo10% off
Journeys
Footwear

Journeys gives verified members of the military community 10% off through a one-time-use code unlocked with ID.me, usable in Journeys stores across the U.S. (including Puerto Rico) and online at checkout.

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DSW (Designer Shoe Warehouse) logo10% off (online only)
DSW
Footwear

DSW gives verified military shoppers 10% off online orders, verified through BeansiD (Student Beans) and applied via a one-time code at dsw.com checkout. The offer is not valid in DSW stores or in Canada.

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Pottery Barn logoNo military discount
Pottery Barn
Furniture & Home

Pottery Barn does not offer a military or veteran discount — ID.me and Military.com both confirm no active offer, and Pottery Barn publishes no military page. Older "15% off" figures refer to a discontinued in-store program. Everyone saves the same way: the free Key Rewards program and sitewide sales.

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Toyota logo$500 rebate
Toyota
Automotive & EV

Toyota gives eligible service members and veterans a $500 Military Rebate toward a new Toyota when they buy or lease through Toyota’s financing. It’s applied at the dealer to your down payment (finance) or amount due at signing (lease) — verified nationwide through ID.me, or via dealer-presented proof in AL, FL, GA, NC, and SC through Southeast Toyota Finance.

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Guitar Center logo10% off $199+ ($500 max)
Guitar Center
Music & Instruments

Guitar Center offers active-duty service members and veterans of the U.S. Armed Forces 10% off a single item of $199 or more, capped at a $500 maximum discount, verified through SheerID and redeemable in store, online, or by phone.

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AAA (American Automobile Association) logoMembership discount (varies by club)
AAA
Auto & Roadside

Many AAA clubs offer a military/veteran membership discount, but AAA is a federation of independent regional clubs — the exact discount, enrollment method, and verification all depend on the club that serves your ZIP code. You typically enroll online at aaa.com/military (ID.me), through GovX.com (GovX ID), or in a branch/by phone.

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Dyson logoNo military discount
Dyson
Home Tech & Appliances

Dyson does not run its own military, veteran, or first-responder discount, and ID.me confirms it is "not aware of Dyson offering Military community discounts." The widely-cited "20% off" is Dyson’s non-military Owner Rewards offer for machine owners. Service members can find Dyson at member prices via third-party marketplaces (GOVX, WeSalute).

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L.L.Bean logo10% off
L.L.Bean
Outdoor Gear & Apparel

L.L.Bean gives a 10% military discount on select merchandise to active-duty, veteran, retired, and reservist U.S. Armed Forces members and their household families, verified through SheerID and redeemable online, by phone, and in stores and Outlets.

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Zappos logoNo verified discount
Zappos
Footwear

As of June 23, 2026, Zappos has no military or veteran discount confirmable on a current Zappos source. Its former SheerID "Programs" discount (10% off for military, students, and teachers) has been discontinued. Service members get the same free shipping, free 365-day returns, and general savings as everyone.

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Lenovo logoID.me discount (verify in cart)
Lenovo
Electronics & Computers

Lenovo offers an everyday military and veteran discount through ID.me, applied in your shopping cart on lenovo.com. Lenovo does not publish the exact military percentage on a public page, so the reliable way to see your rate is to verify with ID.me in the cart; its related healthcare/first-responder/senior tiers show "an extra 5% off sitewide."

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TaylorMade Golf logo15% off
TaylorMade
Golf & Sporting Goods

TaylorMade Golf gives verified military members, veterans, first responders, nurses, and teachers 15% off TaylorMade products online, verified through ID.me at checkout on taylormadegolf.com.

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Salomon logo20% off (via Pro Club)
Salomon
Outdoor Gear & Apparel

Salomon offers a 20% military discount in the US, redeemed through the Amer Sports Pro Club rather than an instant checkout verifier. Military, veterans, law enforcement, and firefighters apply (or use an invitation code), prove eligibility, and once approved shop at preferred pricing on salomon.com — subject to a yearly spending allowance.

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Callaway Golf logo15% off
Callaway Golf
Golf & Sporting Goods

Callaway Golf gives active-duty, veteran, reserve, and retired U.S. military members 15% off their entire order at CallawayGolf.com (gift cards excluded), verified through ID.me at Secure Checkout — no promo code needed, with an annual limit of $1,000 in discounts per person.

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Backcountry logo20% off
Backcountry
Outdoor Gear & Apparel

Backcountry extends a 20% discount on select full-price purchases to its "community of heroes" — active-duty military, veterans, military family members, and government employees (plus healthcare workers, first responders, and educators) — verified through ID.me on Backcountry.com, with no promo code.

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Reebok logo30% off
Reebok
Athletic Apparel & Footwear

Reebok’s Hero Discount gives military members, reservists, and veterans 30% off at reebok.com, verified through ID.me at checkout — applied automatically once verified. Online only (U.S.); excludes clearance clothing.

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Kohl's logo15% off (Mondays, in-store)
Kohl's
Department Stores

Kohl's "Military Mondays" gives active-duty military, veterans, retirees, and their immediate family 15% off qualifying purchases in store, every Monday of the year — verified by showing proper ID at the register. It is in-store only (not valid on Kohls.com), and Kohl's typically raises it to 30% for a short Veterans Day window.

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Olive Garden logoNo everyday discount
Olive Garden
Restaurants & Dining

Olive Garden does not offer an everyday military or veteran discount — its FAQ states it does not give a discount to any one group of guests, and it has no rewards program. The one confirmed military offer is a Veterans Day free entrée for dine-in veterans and active-duty members (special menu, show proof of service).

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Cabela's logo5% guns/ammo · 10% other
Cabela's
Outdoor & Sporting Goods

Cabela's Legendary Salute gives verified military and first-responder customers 5% off firearms and ammunition and 10% off all other eligible merchandise (exclusions apply). Redeem online, by phone, or in stores; the identical program is shared with Bass Pro Shops.

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Macy's logoNo military discount
Macy's
Department Stores

Macy's does not offer an official military or veteran discount — it uses no ID.me, SheerID, or GovX for one, ID.me is "not aware" of any offer, and Military.com says Macy's may not offer one. Coupon-site "10% off" or "20% off promo code" claims are unsupported. Everyone saves the same way: public sales, Star Rewards, and price match.

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Chick-fil-A logoNo chain-wide discount
Chick-fil-A
Restaurants & Dining

Chick-fil-A has no national military discount — each restaurant is independently owned, and Chick-fil-A, Inc. says any discount is "at the discretion of the Owner-Operator." It uses ID.me to verify "Community Helper" status (military, teachers, first responders, nurses) but promises no specific reward. The reliable move: verify in the app, then ask your local restaurant.

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Expedia logoUp to 10% off hotels
Expedia
Travel & Hotels

Expedia advertises "10% off select hotels" for the verified military and veteran community via ID.me, but the only official coupon terms page we located states 8% off the pre-tax hotel price — so confirm the live figure inside the ID.me flow. It applies to stand-alone, prepaid hotel bookings only (first room), is entered as a coupon code at checkout, and is not automatic.

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Sunglass Hut logo15% off eligible frames
Sunglass Hut
Eyewear & Sunglasses

Sunglass Hut gives the verified U.S. military community 15% off most sunglasses — Active Duty, Retirees, Veterans, Military Spouses, and Military Family Members — via ID.me, both online (verify at the cart page) and in store. It cannot be combined with other codes, markdowns, or launches, and excludes a specific list of brands.

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Intuit TurboTax logoFree filing (enlisted E-1–E-9)
TurboTax
Tax Software

Eligible enlisted active-duty and reserve service members (ranks E-1–E-9) with a W-2 from DFAS file both federal and state returns for $0 on TurboTax Online (Free Edition, Deluxe, or Premium). No promo code — you enter your DFAS W-2 and verify your rank in-product. Officers, warrant officers, veterans, retirees, and National Guard are not eligible; the discount does not apply to TurboTax Desktop or TurboTax Experts.

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Ariat logo10% off any order
Ariat
Workwear & Apparel

Ariat gives verified U.S. military members — active duty, reserve, veteran, and retired of any branch — 10% off any Ariat.com order, dated for the 2026 calendar year (renewed annually). Join the free Ariat Insider program, verify through SheerID in your account, and the discount applies automatically when logged in. Honored in Ariat brand stores/outlets; US orders only; not combinable with sales, coupons, or other offers.

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IKEA logoNo standing national discount
IKEA
Furniture & Home

IKEA U.S. has no everyday, nationwide military or veteran discount. Instead, individual stores run limited-time offers — typically 10–15% off in-store — most often around Veterans Day. The clearest current one is IKEA Norfolk’s "Capture the Flag" 15% offer (May 1–31, 2026, via SheerID). All are in-store only, require a free IKEA Family number plus proof of military/veteran status at the register, and there may be no offer at your store on a given day.

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KÜHL logoNo published military discount
KÜHL
Outdoor Gear & Apparel

KÜHL does not publish a standing military or veteran discount on kuhl.com — its FAQ has no military entry and checkout offers no ID.me, SheerID, or GovX military flow. It has no GovX storefront. Coupon-site "40%/30%/25%" claims are unverified. The concrete, verifiable savings path for the military community is buying KÜHL tax-free through the Army & Air Force Exchange (ShopMyExchange).

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SIXT rent a car logoUp to 15% off base rate
SIXT
Car Rental

SIXT rent a car gives active U.S. military members and veterans up to 15% off the daily base rate, verified through GoCertify. You verify your status on the GoCertify offer page and book through the linked SIXT flow — no coupon code, the rate applies automatically. It covers all branches plus the Army/Air National Guard Reserve. "Up to 15%" is a ceiling; the discount is on the base rate only.

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HexClad logo10% off
HexClad
Kitchen & Cookware

HexClad’s "HexClad Heroes" program gives verified US Military Service Members, Veterans, National Guard, Reserve, and their immediate family — plus Police, Firefighters, and EMTs — 10% off. Verify through ID.me and it issues a unique 10% code that auto-applies at checkout on hexclad.com. Key rule: one discount per order — not combinable with other promos, and not valid during sitewide sales or Black Friday / Cyber Monday.

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Bose logo10% off (max $100)
Bose
Audio & Electronics

Bose gives verified military members and veterans 10% off their total cart at Bose.com, with maximum savings of $100, via ID.me. The same 10% covers students, nurses, first responders, medical personnel, hospital employees, and teachers — there is no higher military-only rate. You verify in the cart and the discount applies automatically. The one military-specific perk: aviation headsets, excluded for every other group, are eligible for Military.

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IHOP logoNo everyday discount
IHOP
Restaurants & Dining

IHOP does not advertise a corporate everyday military or veteran discount — most IHOPs are independently owned, so any year-round discount is set by the individual location, not corporate. The one national military offer is an annual Veterans Day (Nov 11) free meal: free Red, White & Blueberry Pancakes (or a pancake combo at select locations) for veterans and active-duty military, dine-in only, at participating U.S. restaurants with proof of service.

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Hobby Lobby logoNo military discount
Hobby Lobby
Crafts & Hobbies

Hobby Lobby does not offer a military or veteran discount — there is no active-duty, veteran, retiree, Guard/Reserve, spouse, or dependent discount, and no verification step (no ID.me/GovX/SheerID/WeSalute) on the site or at the register. Coupon-site "10%/50% military" claims are unverified. Everyone saves the same way: everyday category pricing (e.g., "Always 40% Off The Marked Price") in the weekly ad, plus clearance. The old single-item 40%-off coupon was discontinued.

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Cracker Barrel Old Country Store logo10% off in-store
Cracker Barrel
Restaurants & Dining

Cracker Barrel gives Cracker Barrel Rewards members who are active-duty, reserve, retired, or veteran U.S. Armed Forces members 10% off qualifying in-store restaurant and retail purchases. You verify once through ID.me, linked to your Rewards account, and the discount applies automatically at the register. It is in-store only (not online/catering/delivery/takeout) and excludes alcohol, Meals for Two, Take Home Meals, gift cards, taxes, delivery fees, and gratuities.

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PetSmart logo10% off grooming & PetsHotel
PetSmart
Pet Supplies & Services

PetSmart has no military or veteran discount on merchandise — online or in store. It does offer two in-store SERVICE discounts, both 10%: Grooming Salon 10% off on Tuesdays only (Treats Rewards required) and PetsHotel 10% off any overnight stay. Both are verified in person by showing ID to a Services associate — no ID.me/GovX/SheerID and no online redemption. Coupon-site "10–25% off via ID.me" claims are inaccurate.

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LEGO logoNo military discount
LEGO
Toys & Games

The LEGO toy brand does not offer a dedicated military or veteran discount on LEGO.com or in LEGO Brand Retail Stores. ID.me states it is "not aware of LEGO offering Military community discounts." LEGO’s savings come from the free LEGO Insiders program, free shipping over $35, and themed promos — none military-gated. (Note: LEGOLAND Parks and Discovery Centers are a separate business and do offer military ticket discounts.)

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Progressive logoNo national discount (LA only)
Progressive
Insurance

Progressive does not offer a nationwide military or veteran auto-insurance discount — its official auto discounts page lists none. The only "Progressive military discount" is a Louisiana state law requiring every insurer in the state, Progressive included, to give a 25% discount on auto liability premium to qualifying military residents (LA-resident active duty, reservists, and Louisiana National Guard). It is a state mandate, not a Progressive program, and does not exist in the other 49 states.

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Pandora logo10% off
Pandora
Jewelry & Accessories

Pandora jewelry gives the verified military community 10% off through its Supporting Heroes program, verified by ID.me. After verifying, you get a single-use promo code valid 60 days, redeemable online at pandora.net or in-store at participating Pandora retailers (ID.me only). It’s limited to one code per customer per 24 hours, can’t be combined with other offers, and excludes 14K gold, Lab-Grown Diamonds, and gift cards. (This is the jewelry discount — not the unrelated Pandora music service’s 20% offer.)

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Nordstrom logoNo military discount
Nordstrom
Department Stores

Nordstrom does not offer a military or veteran discount — there is no service-member percentage, promo code, or verification step (ID.me/SheerID/GovX/WeSalute) on Nordstrom’s site or in stores. Nordstrom Rack has none either. Coupon-site "20%/15%/50%" claims are unverified and conflict with each other. Everyone saves the same way: the free Nordy Club rewards, seasonal sales and clearance (including the Anniversary Sale), and Nordstrom Rack.

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Marriott logoMilitary rates (15% at resorts)
Marriott
Hotels & Travel

Marriott runs two military programs. On Marriott.com, a Government & Military special rate (Special Rates → Government & Military, or code GOV) — a negotiated rate with no fixed percentage that varies by hotel, date, and availability, for active-duty military, reservists, and certain federal employees. Separately, Marriott/Westin/Sheraton Vacation Club resorts offer a fixed 15% off flexible rates (code XYD) for U.S. Active, Reserve, Retired Military, National Guard, and First Responders. Both require valid ID at check-in.

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Silver Dollar City logoDiscounted military admission
Silver Dollar City
Theme Parks & Attractions

Silver Dollar City offers discounted military admission year-round — single-day tickets at $69+tax (Silver Dollar City), $36+tax (White Water), and from $49+tax (Showboat) — for U.S. active/retired military, veterans, and reservists, plus spouse and dependent children ages 4–17. For 2026: active-duty members can get a free season passport (activate in person by 7/31/26 with a CAC), veterans/retirees/families get discounted passports (add-ons from $12.90/mo), and Military Appreciation Days (May 1–29, 2026) offered a $59+tax ticket for the member plus up to 5 guests. All offers are online-only and verified by ID.me.

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Apple TV logoNo streaming discount
Apple TV
Streaming & Entertainment

Apple does not offer a military or veteran discount on the Apple TV streaming subscription (formerly Apple TV+) — it is $12.99/month after a 7-day free trial, the same for everyone. Apple’s 10% military discount, verified via ID.me, applies only to Apple hardware and accessories, not the streaming service or any Apple subscription. Service members can still cut cost with standard, non-military offers: the free trial, 3 months free with a new Apple device, Apple Music Student, Apple One, and Family Sharing.

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YouTube Premium logoNo Premium discount
YouTube Premium
Streaming & Entertainment

YouTube Premium does not offer a military or veteran discount. Google’s help docs list only one discounted membership tier — the student plan, verified via SheerID — with no military/veteran/first-responder/medical/teacher tier. The military discount people search for belongs to a different product: YouTube TV (ID.me), with a separate ID.me offer for NFL Sunday Ticket. Those are alternatives, not a YouTube Premium discount.

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Crunch Fitness logo$0 enrollment + $3 off dues
Crunch Fitness
Gyms & Fitness

Crunch Fitness offers a military, veteran, and first-responder membership deal via ID.me: a 7-day free trial plus the "Peak Results Military Plan" — $0 enrollment and $3 off the standard recurring monthly dues. There is no published flat percentage; the benefit is this enrollment-and-dues structure. Verify with ID.me online at checkout or in club. Available at participating (largely franchised) locations only, so pricing and participation vary by club.

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Norwegian Cruise Line logo10% off cruise fare
Norwegian Cruise Line
Cruises & Travel

Norwegian Cruise Line’s Military Appreciation Program gives validated members 10% off the cruise fare portion of any cruise, year-round. It covers active members, veterans, spouses, and surviving spouses of nine U.S. uniformed services, verified via ID.me. Verify once through a free My NCL account before booking, and the discount shows automatically at checkout when logged in — NCL says you won’t need to verify again. Combinable with Free at Sea.

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Rogue Fitness logoNo standing discount
Rogue Fitness
Fitness Equipment

Rogue Fitness does not offer a standing everyday military or veteran discount — its own help center and a public statement confirm it, and it says it keeps prices as low as possible for everyone. What it offers the military community: occasional military/veteran-exclusive sales (historically around Veterans Day) unlocked only for logged-in, verified veterans or active U.S. military — no percentage published — plus an APO/FPO/DPO shipping store (rogueapo.com). No verification provider is publicly named. Aggregator "10–25% via GovX/SheerID" claims are unverified and contradicted by Rogue.

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Priority Tire logo5% off all orders
Priority Tire
Tires & Auto Service

Priority Tire gives active, retired, and veteran U.S. military members 5% off all orders, verified through ID.me. The same 5% extends to first responders, healthcare professionals (doctors, nurses, medical staff, hospital employees), and educational workers (teachers/school staff). Verify online once and the discount applies to your cart automatically — no code. Online-only retailer; the 5% cannot be combined with other promotions or coupons.

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Chili's logoFree Veterans Day meal
Chili's
Restaurants & Dining

Chili’s honors the military mainly through its annual free Veterans Day meal: on November 11, 2026, all veterans and active military members can choose a free entrée from a limited menu at participating Chili’s restaurants — dine-in only. Chili’s does not advertise a nationwide everyday military discount; any year-round in-store discount is at a location’s discretion. Beverages and gratuity are excluded; no substitutions; not combinable.

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Six Flags logoDiscounted admission (online)
Six Flags
Theme Parks & Attractions

Six Flags offers discounted single-day admission to U.S. military (active and retired), veterans, first responders, and their immediate family — year-round, redeemed online only with ID.me verification, up to 6 tickets per purchase. Pricing is set per park (not a fixed percentage); verified examples (June 24, 2026): Magic Mountain from $50 (gate $110), Great Adventure from $39 (gate $90). The discount can’t be combined with any other offer, including sales.

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Cinemark logoMilitary rate (varies by theatre)
Cinemark
Movie Theaters

Cinemark offers a military discount on movie tickets at participating theatres, but does not publish a set percentage or dollar amount — the rate is set locally and Cinemark tells guests to check their local theatre. Show a valid U.S. Government-issued military ID (active duty, active reserve, retired, or dependents) at the box office; it excludes special engagement films and events. A separate online path exists through GovX for verified members.

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Jiffy Lube logo15% in-store (WeSalute+)
Jiffy Lube
Auto Service & Maintenance

Jiffy Lube has no single nationwide military discount — nearly all locations are independent franchises, so pricing varies by store. The one documented brand-level offer is Jiffy Lube’s WeSalute (formerly Veterans Advantage) partnership: 15% off in-store preventive-maintenance services at 2,000+ locations when you show a WeSalute+ ID Card at the register (in-person only). Otherwise, ask your local Jiffy Lube — many franchises set their own military pricing.

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Rough Country logoNo military discount
Rough Country
Auto Parts & Accessories

Rough Country does not offer a verified military, veteran, or first-responder discount. Its own site lists no military program, and ID.me states it is "not aware that Rough Country offers Military discounts." Coupon-site "5%/10%/30%" claims are contradictory and unverified. The best savings for everyone are Rough Country’s Sale section and free sitewide shipping; Rough Country also sponsors the veteran nonprofit Operation ReConnect (philanthropy, not a discount).

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Airbnb logoNo platform discount
Airbnb
Hotels & Travel

Airbnb has no platform-wide military or veteran discount — no promo code, no membership, and no verification partner (no ID.me/GovX/SheerID/WeSalute). Its Help Center states it "does not currently offer any loyalty discounts," and ID.me is "not aware" of one. Airbnb is a marketplace: some individual hosts voluntarily offer a military discount via Airbnb’s "special offer" tool, and length-of-stay (weekly/monthly) discounts are open to everyone. Coupon-site "Airbnb military codes" are not real.

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Ticketmaster logoEvent-specific (GovX / Vet Tix)
Ticketmaster
Tickets & Events

Ticketmaster has no site-wide military or veteran discount — it says military discounts are "generally only available through the venue’s box office," and online offers are event-specific ticket types set by each organizer. The two real channels are GovX (a free verification membership through which participating organizers offer discounted tickets to military, veterans, first responders, law enforcement, government employees, and EMS — amount set per event) and Vet Tix (free tickets for active military and veterans). No fixed percentage exists.

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Alaska Airlines logoActive-duty perks + 5% (WeSalute)
Alaska Airlines
Airlines & Travel

Alaska Airlines’ Salute to Service is benefit-based, built around active-duty travel rather than a flat percentage. Active-duty members and accompanying family get a phone-only special military fare (no published %), up to 5 free checked bags on orders (2 personal), 15% off inflight food, priority boarding, a $35 lounge day pass, and flexible changes on orders. Veterans, retirees, and Guard/Reserve not on active duty get 5% off Alaska/Hawaiian base fares via the paid WeSalute+ membership.

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Safelite AutoGlass logo10% off (code 10THANKYOU10)
Safelite AutoGlass
Auto Service & Maintenance

Safelite AutoGlass gives members of the military a 10% discount on auto glass repair and replacement using promo code 10THANKYOU10 — the same code also works for AAA members, AARP members, and first responders. You add the code when booking on safelite.com, and Safelite verifies eligibility at your appointment. It’s valid on any product or service except recalibration, cannot be applied to insurance claims or deductibles, and can’t be combined with Safelite’s other promo codes — so it mainly helps out-of-pocket customers.

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LA Fitness logoNo direct discount (WeSalute+ path)
LA Fitness
Gyms & Fitness

LA Fitness does not publish a standalone military or veteran discount and uses no verification service (ID.me/GovX/SheerID) for one. Service members can still save through specific channels: WeSalute+ (a paid membership whose GlobalFit benefit lists LA Fitness with member rates on dues), the LA Fitness Corporate Wellness Program (via an employer, including government agencies), and occasional Veterans Day free-access promotions. Because clubs price memberships locally, asking your club directly is often the most effective move.

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Champs Sports logo10% off (via SheerID)
Champs Sports
Athletic Footwear & Apparel

Champs Sports gives a 10% military discount on most online and in-store purchases, verified by SheerID (not ID.me). Per the Champs help center, it covers active-duty members, veterans, National Guard, reservists, and registered dependents of active-duty or retiree service members. Online, select "military discount" at checkout and complete the SheerID form; in store, show a valid photo/military ID. It’s capped at 4 verifications per rolling 30 days and a $100 maximum discount per verification, and can’t be combined with other offers.

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Starlink logoNo military discount
Starlink
Wireless & Internet

Starlink (SpaceX) offers no military or veteran discount — no active-duty, veteran, retiree, reserve, spouse, dependent, or first-responder pricing on its dishes or plans. Prices are the same for all consumers in a given area, and Starlink uses no ID.me/SheerID/GovX/WeSalute to verify military status. "Starlink military discount" claims online are third-party (an installer’s labor discount, or GovX accessory pricing) — not from Starlink. Starshield is a separate defense procurement channel, not a consumer discount.

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Famous Footwear logo10% off (online & in store)
Famous Footwear
Footwear

Famous Footwear gives military members an everyday 10% discount on one purchase, valid online and in U.S. stores. Online, verify through SheerID and get a unique promo code by email; in store, show valid military ID at the register. The online offer covers active duty, reserve/Guard, veterans/retirees, spouses, dependents, and Gold Star families — but the official in-store FAQ is narrower (active duty, reserve/Guard, veteran/retiree). It can’t be combined with other promotions (only Rewards Cash) and excludes many brands.

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JD Sports logoNo confirmed brand discount
JD Sports
Athletic Footwear & Apparel

JD Sports (US) does not publish a military or veteran discount, and ID.me states it is "not aware" of one — ID.me offers only cash back (Retro up to 1.5%, Sale Items up to 1.0%) to all members, not a military discount. Military-discount directories report a 10% in-store discount, and one JD Sports outlet store runs a "10% off, show military ID" promo — but JD Sports hasn’t published these terms, so any offer is store-by-store and unverified. There is no confirmed online military discount. Ask your local store.

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Ikon Pass logoMilitary pricing $899 / $589 / $389
Ikon Pass
Ski Resort & Lift Tickets

Ikon Pass’s 26/27 Military Sales Program gives eligible U.S. service members and dependents flat military pricing: Ikon Pass $899, Ikon Base Pass $589, and Ikon Session 4-Day Pass $389 (USD). Eligibility covers active duty, retired, and reserve/guard personnel plus spouses and dependents. Buy in person at a participating U.S. military installation with a military ID, or online at IkonPass.com verified through SheerID. Standard prices are tiered, so there’s no fixed percentage — just the flat military price.

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SeatGeek logoMilitary discount via support chat (amount not published)
SeatGeek
Event Tickets

SeatGeek confirms a military discount for eligible active-duty service members and U.S. military veterans — but it works differently from most. There is no public code and no ID.me/GovX login. You request it through SeatGeek’s support chat (type "Military discount") and SeatGeek may ask you to verify your status before applying it. SeatGeek does NOT publish the amount, and it’s typically for your first purchase, one-time use, and may apply only to eligible events and listings. Coupon-site figures like "5% off, up to $20" or "up to 20%" are not from SeatGeek and are unverified — ask in chat what your actual offer is.

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Universal Orlando Resort logo2026 Military Freedom Pass — 2-Park $220, 3-Park $255
Universal Orlando Resort
Theme Parks & Attractions

Universal Orlando Resort offers eligible U.S. military members the 2026 Military Freedom Pass — a year-long, unlimited-admission ticket sold at a deep discount through on-base military ticket offices. The 2-Park pass (Universal Studios Florida + Islands of Adventure) is $220 adult / $215 child (ages 3-9); the 3-Park pass (adds Volcano Bay) is $255 adult / $250 child. It’s valid Nov 13, 2025 through Dec 18, 2026 with blockout dates. Eligibility runs through a DEERS-issued military ID — Active Duty, Reserve/Guard, Retirees, 100% Disabled Veterans, their spouses, and Department of War Civilians. It can’t be bought at Universal’s gate or online; only at an authorized base ITT/LTS office.

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Ring logo20% off select Ring products
Ring
Smart Home & Security

Ring runs a Give-Back discount program that gives 20% off select Ring products to military members and veterans — along with first responders, government employees, medical workers, teachers, and students. You confirm your status through VerifyPass (not ID.me or GovX), then receive a one-time discount code to use at checkout on Ring.com. The discount is US-only and online-only, excludes bundles and items already on sale/offer, can’t be combined with other discounts or sales events, and can’t be applied retroactively. Because it doesn’t stack and isn’t valid during sales, a Ring sale price can sometimes beat 20% — compare before you redeem.

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Take 5 Oil Change logo25% off any oil change (year-round)
Take 5 Oil Change
Auto Service & Maintenance

Take 5 Oil Change gives military personnel 25% off any oil change, year-round. Per Take 5’s own newsroom announcement and coupons page, the offer is for those who are active, reserve, or retired, and you redeem it in person by showing proof of service or a valid government-issued military ID at the shop. There is no online checkout for oil changes, so this is an in-shop discount. Take 5’s coupons page notes coupons are valid only when emailed or texted to you (which requires opting into Take 5’s marketing messages) and that coupons typically can’t be combined with other offers — so plan to use the military discount on its own.

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KUIU logo10% off (online, via GovX)
KUIU
Outdoor Gear & Apparel

KUIU runs a year-round Military/First Responders discount of 10% off, available to U.S. active-duty military, retirees, veterans, and active first responders. There is no promo code — eligibility is confirmed through GovX when you sign in to (or create) a GovX account from KUIU’s cart or checkout, and the discount then applies to your KUIU account on future logins. The offer is online only at KUIU.com and for U.S. customers only. It cannot be stacked with other promotions or discounts, and several categories are excluded — select New Releases, 3rd-party gear, outlet items, previous purchases, and Gift Certificates.

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NOBULL logo20% off sitewide (via SheerID)
NOBULL
Athletic Footwear & Apparel

NOBULL gives verified U.S. military members — service members, retirees, and veterans — 20% off every time they shop, sitewide, through its Community Discount Program. You verify your status with SheerID once, and the discount applies automatically at checkout with no promo code. The same 20% program covers nurses and medical professionals, first responders, teachers, students, and fitness/nutrition pros. NOBULL also offers a separate ID.me verification path that adds government employees. Because NOBULL sells direct-to-consumer online (no retail stores), the discount is used at nobullproject.com checkout — it’s U.S.-only, pre-tax, applies to in-stock items, excludes gift cards and shipping, and can’t be combined with ID.me or any other offer.

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Michaels logo15% off
Michaels
Arts & Crafts

Michaels offers 15% off your entire purchase, including sale items, to military members and their immediate family — online and in store (U.S.) through a free Michaels Rewards account with military verification by SheerID.

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Birkenstock logo10% off
Birkenstock
Footwear

Birkenstock offers 10% off full-price styles to verified members of the military community through ID.me at checkout on the US site — online only, full-price styles only (1774 and Last Chance clearance excluded).

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Microsoft logoUp to 10% off
Microsoft
Computers & Electronics

Microsoft Store offers active, former, and retired military members and their immediate families up to 10% off select physical consumer products (primarily consumer Surface devices and accessories), verified by signing in with a personal Microsoft account — U.S. online only.

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BMW logo$500–$5,000
BMW
Auto Manufacturer

BMW’s Military and First Responder Incentive gives $500 to $5,000 toward a new BMW lease or purchase, with the exact amount varying by model — verified through ID.me, then redeemed at an authorized BMW Center.

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Patagonia logoNo military discount
Patagonia
Outdoor Apparel

Patagonia does not offer a military or veteran discount — no active-duty, veteran, retiree, spouse, or dependent discount on patagonia.com, and no ID.me/SheerID/GovX verification. Everyone, including service members, saves through year-round Web Specials and used gear via Worn Wear.

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Tecovas logo10% off
Tecovas
Western Wear & Footwear

Tecovas offers 10% off to Active Duty Military, Military Retirees, and Veterans, verified through ID.me — online at tecovas.com and at Tecovas retail stores. It cannot be combined with any other promotions or offers.

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Hollister Co. logoNo official program
Hollister
Apparel & Clothing

Hollister Co. publishes no official military or veteran discount and offers none online — it is not on ID.me. The only corroborated offer is an informal ~10–15% in-store with a military ID, reported by shopping-mall directories (not Hollister), so it is unverified, store-managed, and not guaranteed.

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Avis logoUp to 35% off
Avis
Car Rental

Avis offers military members and veterans up to 35% off "Pay Now" rates (time and mileage) through WeSalute, applied with an Avis Worldwide Discount (AWD) number once you enroll in a paid WeSalute+ membership.

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Ford logoExclusive Cash Reward
Ford
Auto Manufacturer

Ford’s Military Recognition Program gives eligible military members, veterans, retirees, and their families an Exclusive Cash Reward toward an eligible new Ford or Lincoln — the amount varies by market and is shown only after you verify through ID.me and enter your ZIP code.

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FIGS logo15% off
FIGS
Medical Apparel

FIGS offers 15% off most products to U.S. active-duty, veteran, and retired service members (and USAA members), verified through ID.me at online checkout.

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HP logoUp to 40% off
HP
Computers & Electronics

HP’s Frontline Heroes Store gives the U.S. military community up to 40% everyday savings (HP’s ID.me Shop listing advertises up to 60%) plus free shipping on select tech, verified through ID.me and valid online at hp.com only.

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PXG logo20% off
PXG
Golf Equipment

PXG’s "PXG for Heroes" program gives verified U.S. military and veterans 20% off select equipment and 20% off select apparel and accessories, verified through ID.me — online at pxg.com and in PXG retail stores.

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Southwest Airlines logoActive-duty fares & perks
Southwest Airlines
Airlines & Travel

Southwest offers unpublished "Military fares" for active-duty U.S. service members and their authorized dependents — booked by phone (1-800-435-9792) or at a ticket counter, not online — plus an active-duty checked-bag fee exemption and priority boarding. Southwest publishes no discount percentage, and veterans and retirees are not named as eligible for the Military fare.

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American Eagle logoNo official program
American Eagle
Apparel & Clothing

American Eagle Outfitters (AE and Aerie) publishes no official military or veteran discount and offers none online — it is not on ID.me. The only corroborated offer is a store-level ~10% off in-store with a military ID, documented on a third-party mall listing, not by AE — so it is unverified, store-managed, and not guaranteed.

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Finish Line logo10% off in-store
Finish Line
Athletic Footwear & Apparel

Finish Line gives eligible U.S. military members, veterans, retirees, Reserve and National Guard personnel, and their families 10% off in-store purchases, verified in person at the register with a valid military ID. There is no online discount and no ID.me, SheerID, or GovX verification.

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Boot Barn logo10% off
Boot Barn
Workwear & Apparel

Boot Barn gives military members and first responders 10% off all full-priced styles, every day, online and in stores. Verify online with ID.me in your cart, or show proof of service at the register in store.

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Disneyland Resort logoMilitary ticket prices
Disneyland
Theme Parks & Attractions

Disneyland Resort offers 2026 Disney Military Promotional Tickets at flat prices for eligible U.S. service members — 1-Day from $98, 3-Day Park Hopper $314, 4-Day $369 — plus discounted rates on select resort hotel rooms, bought via base ticket offices or GovX.

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Disney+ logo25% off
Disney+
Streaming & Entertainment

Disney+ offers 25% off the annual Disney+ Premium (No Ads) plan, redeemed exclusively through The Exchange (AAFES) at ShopMyExchange.com — for authorized Exchange shoppers, including active-duty, retirees, Guard/Reserve, and honorably discharged veterans.

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LG Electronics logoExtra 10% off
LG
Electronics & Appliances

LG gives verified active military and veterans a guaranteed minimum of an additional 10% off LG-branded products (15% off LG STUDIO and LG SIGNATURE appliances) versus LG.com sale prices, shopped on the LG Partner Store after ID.me verification.

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Georgia Aquarium logo20% off memberships
Georgia Aquarium
Theme Parks & Attractions

Georgia Aquarium gives current and former U.S. Armed Forces members 20% off Individual and Family memberships, plus free service-member admission and 30% off accompanying family on Military Appreciation Days, verified through ID.me or a valid Military ID.

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Hilton logoMilitary rates
Hilton
Hotels & Travel

Hilton offers a Military Family Rate — discounted leisure-stay pricing at participating hotels for active-duty, reserve, and retired military, veterans, and their families, booked on Hilton.com and shown with a valid military ID at check-in.

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San Diego Zoo logoFree admission
San Diego Zoo
Theme Parks & Attractions

U.S. Active Duty military get free admission every day of the year at the San Diego Zoo and Safari Park, and Active Duty spouses and eligible dependents get 10% off a 1-Day Pass. Retirees and veterans get no park discount.

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Budget Rent A Car logoUp to 35% off
Budget
Car Rental

Budget Rent A Car offers military and veterans up to 35% off "Pay Now" rates (time and mileage) through WeSalute, applied with a Budget BCD number once you enroll in a paid WeSalute+ membership.

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Disney Cruise Line logoSpecial military rates
Disney Cruise Line
Cruises & Travel

Disney Cruise Line offers Special US Military rates on select sailings for active or retired U.S. military and qualifying spouses, plus a 2026 $250 onboard credit per reservation on select Disney Wish and Disney Dream sailings from Florida.

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NFL Sunday Ticket on YouTube logo$198 / season
NFL Sunday Ticket
Streaming & Entertainment

NFL Sunday Ticket on YouTube is $198 for the 2026 season for military, veterans, first responders, medical providers, and teachers, verified through ID.me — with NFL RedZone available for $42 more.

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The Home Depot logo10% off
The Home Depot
Home Improvement

The Home Depot offers 10% off full-priced, non-appliance merchandise — every day, year-round — to U.S. veterans, active-duty service members, and their spouses, in stores and online after a one-time verification saved to your Home Depot account.

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Nike logo10% off
Nike
Athletic Apparel & Footwear

Nike offers 10% off most items — online and in stores — to active, reservist, veteran, and retired US military personnel, plus the spouses and dependents of active personnel, verified through SheerID.

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Apple logo10% off
Apple
Electronics & Tech

Apple offers 10% off Apple products and most accessories through its Veterans and Military Purchase Program — an online-only storefront for current and veteran US Military, National Guard, and Reserve members, plus immediate family in the same household, verified through ID.me.

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Carhartt logo15% off
Carhartt
Workwear & Apparel

Carhartt offers a 15% discount on apparel and accessories to verified military members, veterans, nurses, first responders, and medical providers — verified free through ID.me.

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New Balance logo15% off
New Balance
Athletic Footwear & Apparel

New Balance offers 15% off full-price online orders at newbalance.com to verified military members, veterans, spouses, and dependents — plus first responders, nurses, medical providers, hospital employees, teachers, government employees, and seniors 60+ — verified free through ID.me.

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lululemon logo15% off
lululemon
Athletic Apparel

lululemon gives verified military members and first responders 15% off regular-price gear — including We Made Too Much, lululemon lab, and selfcare — verified through SheerID and redeemable online or in store.

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Verizon logoUp to $25/mo off
Verizon
Wireless & Internet

Verizon gives verified military members and veterans a per-account monthly discount on current Unlimited plans ($10/mo off 1 line, $25/mo off 2-3 lines, $20/mo off 4+ lines), 15% off account access charges on most other plans, 25% off accessories, and a Fios home internet discount — all verified through ID.me.

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Best Buy logoNo military discount
Best Buy
Electronics

Best Buy does not offer a military or veteran discount — it confirms this on its own site and points shoppers to its Price Match Guarantee instead. There is no ID.me/SheerID/GovX military checkout, and no military perk inside a My Best Buy membership. Service members save through Best Buy’s real levers: Price Match, My Best Buy rewards, the credit-card bonus, open-box/outlet, and manufacturer-direct military discounts.

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adidas logo30% off
adidas
Athletic Footwear & Apparel

adidas offers a 30% discount to verified military members, first responders, teachers, nurses, medical providers, hospital employees, and seniors 65+ through its "Home Team Heroes" program — verified free through ID.me and redeemable online, in store, and at factory outlets.

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Peacock logo$6.99/mo for 12 mo
Peacock
Streaming

Peacock gives verified military members Peacock Premium for $6.99/month for 12 months (vs. $10.99/month retail) — verified through SheerID. It is a promotional price, not a permanent rate: after 12 months it auto-renews at $10.99/month (or then-current retail) plus tax, and annual SheerID re-verification is required to keep the discount.

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Under Armour logo20% off
Under Armour
Athletic Apparel & Footwear

Under Armour offers 20% off all purchases to verified military members, veterans, spouses, family members, first responders, healthcare workers, and teachers — verified free through ID.me (10% at UA Factory House outlets).

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Target logo20% off (limited)
Target
General Retail

Target’s military benefit is not an everyday discount — it’s a limited Target Circle offer during twice-yearly Military Appreciation windows. For summer 2026 it’s 20% off one qualifying purchase from June 21–July 4, 2026 (historically ~10%), for verified military, veterans, and families, via SheerID.

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GM logoBelow-MSRP pricing
GM
Automotive

GM’s Military Appreciation Program lets eligible service members, veterans, retirees, and a sponsored spouse buy or lease an eligible new Chevrolet, Buick, GMC, or Cadillac at a special program price below MSRP, with military status verified through ID.me. GM publishes no fixed percentage or dollar amount — the savings are a model-specific program price set by the dealer.

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Costco logoNo military discount
Costco
Warehouse Club

Costco has no military or veteran discount — membership fees and product prices are the same for everyone, and there is no ID.me, SheerID, or GovX military gate on Costco.com. What military shoppers can use is the same new-member sign-up promo open to the general public: a $40 Digital Costco Shop Card with a new Executive Membership or $20 with a new Gold Star Membership, after enrolling in auto-renewal. It is not a military discount.

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Paramount+ logo50% off
Paramount+
Streaming & Entertainment

Paramount+ gives verified active military, veterans, and their spouses 50% off any plan for the life of the subscription (until cancellation), verified online through SheerID — not ID.me.

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Deer Valley Resort logo~25% off
Deer Valley Resort
Ski Resort & Lift Tickets

Deer Valley Resort gives eligible U.S. military an approximate 25% discount on lift tickets and season passes throughout the ski season — with military single-day lift tickets advertised at $189 for the most recent (25/26) winter — verified via SheerID, then issued in person at a ticket window.

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Amazon logoNo military discount
Amazon
Online Retail & Prime Membership

Amazon has no military or veteran discount — not on Prime and not on purchases, and no offer through ID.me, GovX, SheerID, or WeSalute. The only discounted Prime tier, Prime Access ($6.99/mo vs. $14.99/mo standard), is gated to government-assistance recipients or income-verified customers (≤200% of the federal poverty line), not to military status.

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Xfinity logoMilitary perks bundle
Xfinity
Internet, Mobile & TV

Xfinity’s military offer is a perks bundle, not a percentage off: verified service members and military families with Xfinity Internet can get a free Xfinity Mobile line for 2 years, an instant upgrade to Diamond membership (including Peacock Premium at no extra cost), and NOW TV free for 1 year.

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Samsung logoUp to 30% off
Samsung
Electronics & Appliances

Samsung’s Military Offer Program gives verified military shoppers up to 30% off select products online — Galaxy phones and tablets, TVs, laptops, monitors, and home appliances. It is program pricing that varies by item, not a flat 30%, verified through a Samsung Account with ID.me (or a .mil/.gov/.edu/.company email); veterans and family route via WeSalute.

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Foot Locker logo10% off
Foot Locker
Athletic Footwear & Apparel

Foot Locker offers 10% off most online and in-store purchases to verified active-duty members, veterans, National Guard members, reservists, and registered dependents — verified through SheerID, capped at $100 off per verification with up to four verifications per rolling 30 days.

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ASICS logoUp to 25% off
ASICS
Running Shoes & Athletic Apparel

ASICS offers verified military service members and veterans up to 25% off full-priced footwear and up to 30% off full-priced apparel — verified through SheerID with a free OneASICS™ membership, online and in ASICS U.S. stores.

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Hulu logo25% off
Hulu
Streaming & Entertainment

Hulu offers 25% off the monthly price of Hulu (With Ads) to Exchange-authorized military shoppers — verified through The Exchange (ShopMyExchange/AAFES), not Hulu.com, and not ID.me or SheerID.

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Netflix logoNo military rate
Netflix
Streaming & Entertainment

Netflix has no military or veteran discount — no service-member, veteran, first-responder, student, or teacher rate, and no ID.me, GovX, SheerID, or WeSalute verification. Everyone pays the same US prices (Standard with ads $8.99, Standard $19.99, Premium $26.99). The real ways to save are the cheapest tier, Standard with ads, and getting Netflix free through an eligible carrier bundle like T-Mobile “Netflix On Us.”

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AT&T logoUp to 20% off
AT&T
Wireless & Internet

AT&T’s Appreciation Savings program gives military members, veterans, and their families up to 20% off per line on eligible AT&T Unlimited wireless plans — 20% off Premium 2.0, 15% off Extra 2.0, and 10% off Value 2.0 — confirmed through AT&T’s own military verification form.

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T-Mobile logo~$720/yr off 4 lines
T-Mobile
Wireless & Phone Plans

T-Mobile offers military "Savings" versions of its Experience plans to verified service members, veterans, retirees, Guard/Reserve, and Gold Star families — Experience More at $160/mo for 4 lines ($40/line) and Experience Beyond at $220/mo for 4 lines ($55/line), before AutoPay and taxes, verified in-house by T-Mobile.

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Texas Roadhouse logoVeterans Day free meal
Texas Roadhouse
Restaurants & Dining

Texas Roadhouse’s only company-confirmed military benefit is a free Veterans Day meal for veterans and active military, published on its official Community Impact page. The widely repeated everyday 10% military discount is not confirmed by Texas Roadhouse and is location-dependent because restaurants are independently operated — call your local restaurant to confirm.

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Sam's Club logoDiscounted new membership
Sam's Club
Warehouse Club Membership

Sam's Club gives military shoppers no discount on merchandise. Instead, verified military members can join a new one-year Club membership for $15 (plus $5 in Sam's Cash), or Plus for $50 (plus $5 in Sam's Cash) — verified through ID.me, for new members only.

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Dell logoUp to 10% extra off
Dell
PCs & Electronics

Dell offers verified military members, veterans, and retirees up to 10% extra off eligible PCs, electronics, and accessories on Dell.com through its Heroes Purchase Program — verified through SheerID after you register for Dell Rewards.

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American Airlines logoNo fare discount
American Airlines
Airlines & Travel

American Airlines doesn’t give military members a percentage off its own airfare. Instead, active-duty service members get policy perks worth real money: free checked bags (up to 5 bags/100 lbs on orders, or up to 3 bags/50 lbs on personal travel), Group 1 priority boarding, and complimentary Admirals Club access in uniform — all on American-marketed and -operated flights.

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Academy Sports + Outdoors logo10% off (seasonal)
Academy Sports + Outdoors
Sporting Goods & Outdoors

Academy’s military benefit is not an everyday discount — it’s a seasonal, event-based offer. The current promotion is 10% off your entire purchase, online and in store, running April 26 – July 4, 2026, for verified military, veterans, families, and first responders, via ID.me.

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Enterprise Rent-A-Car logo5% off base rates
Enterprise Rent-A-Car
Car Rental & Travel

Enterprise offers Government Leisure Travel — 5% off base rates (base only, not taxes or fees) — to active-duty members, veterans, retired federal employees, and current U.S. federal employees, with no military-association membership required, plus separate contracted Official Government Travel rates for travel on official orders.

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Oakley logoMember pricing via Oakley Standard Issue
Oakley
Eyewear & Apparel

Oakley’s real military benefit is Oakley Standard Issue (OSI) — a free membership at oakleysi.com for verified U.S. military, first responders, and government, with built-in member pricing (the ID.me storefront advertises “up to 50% off select styles, plus an extra 15% and free shipping”). The savings are baked into SI pricing, not shown as a code at checkout. The separate Oakley.com 15% via ID.me is for nurses, teachers, medical providers, and hospital employees — not military.

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Bass Pro Shops logo10% off
Bass Pro Shops
Outdoor & Sporting Goods

Bass Pro Shops runs the everyday Legendary Salute discount — 10% off most eligible merchandise and 5% off firearms and ammunition — for verified military, veterans, and first responders, online, in store, and by phone. The identical program runs at Cabela’s, and Bass Pro says it can be used on top of other promotions or on select sale items.

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Dick’s Sporting Goods logoNo military discount
DICK’S Sporting Goods
Sporting Goods & Apparel

DICK’S Sporting Goods has no official, company-wide military or veteran discount — ID.me’s own DICK’S page confirms it is "not aware of DICK’S Sporting Goods offering Military community discounts." The only DICK’S ID.me offer is 10% off one eligible product for nurses, medical providers, and hospital employees (its "Community MVPs" program), which is not a military benefit.

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Brooks Running logo25% off
Brooks Running
Running Shoes & Apparel

Brooks Running gives verified military members, nurses, and first responders 25% off eligible full-price items at brooksrunning.com through its Community Heroes Ambassador Program, verified free through ID.me.

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Disney logoWDW 6-Day Park Hopper $449 + tax (2026)
Disney
Theme Parks & Travel

Disney’s 2026 Military Salute offers active or retired U.S. military discounted theme park tickets and resort rooms at Walt Disney World and Disneyland — a WDW 6-Day Park Hopper for $449 + tax, Disneyland tickets from a 3-Day Park Hopper at $314, and 15%–30% off WDW rooms. Disney+ separately offers 25% off annual Premium through The Exchange.

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AMC Theatres logoAt least 10% off
AMC Theatres
Movie Theatres

AMC Theatres gives service members at least 10% off an evening ticket when they show a valid photo military ID at the box office — savings are available at the box office only, at participating theatres.

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The North Face logo10% off
The North Face
Outdoor Apparel & Gear

The North Face offers a 10% military discount to active, reservist, veteran, and retired U.S. military personnel, plus spouses and dependents of active personnel — verified through SheerID.

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Walmart logoNo military discount
Walmart
Retail & Membership

Walmart has no everyday military or veteran product discount, in store or online — its stance is "Everyday Low Prices for everyone." The only military-relevant benefit is Walmart+ Assist: 50% off a Walmart+ membership ($49/yr or $6.47/mo vs. $98/yr), open to veterans and survivors who receive the VA Veterans & Survivors Pension Benefit, verified through SheerID. It applies to the membership only, not to products.

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Royal Caribbean logoReduced military rate
Royal Caribbean
Cruises & Travel

Royal Caribbean offers a reduced military rate — a lower cruise fare on select sailings — for active duty, retirees, Honorable-Discharge veterans, and qualifying spouses. It is applied to one stateroom, and eligibility is checked by document at check-in, not online; Royal Caribbean publishes no fixed percentage.

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Stanley 1913 logo20% off
Stanley 1913 (drinkware)
Drinkware & Outdoor Gear

Stanley 1913 — the drinkware brand behind the Quencher tumbler — gives verified military members, veterans, nurses, first responders, medical providers, hospital employees, teachers, government employees, and students 20% off at stanley1913.com, verified free through ID.me.

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AutoZone logo10% off
AutoZone
Auto Parts & Accessories

AutoZone gives active-duty and retired service members across all U.S. branches — and their dependents — 10% off in-store purchases, verified by showing a military ID or accepted official document at the register (no ID.me or SheerID).

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Ace Hardware logoNo company-wide rate
Ace Hardware
Hardware & Home Improvement

Ace Hardware has no uniform company-wide military or veteran discount — every Ace store is independently owned, so any percentage off is set store-by-store and is not published by Ace. The one corporately supported benefit is the Military Double Points Program: participating stores can give active, reserve, retired, and disabled military double Ace Rewards points (about 20 points per $1 instead of 10), verified by a service ID at the register, in store only.

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Old Navy logo10% off
Old Navy
Apparel & Clothing

Old Navy offers a 10% military discount on in-store purchases to active-duty, retired, and Reserve/Guard service members and their families — shown by presenting a valid, current military ID at the register. It is in store only and is not valid at Oldnavy.com.

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REI Co-op logoNo military discount
REI Co-op
Outdoor Gear & Apparel

REI does not offer a military or veteran discount — its help center and ID.me both confirm there is no military program, and REI uses no ID.me, GovX, SheerID, or WeSalute military verification. Everyone saves the same way: a $30 lifetime Co-op membership that returns an annual Co-op Member Reward (REI says ~10% back is typical but not guaranteed) plus member coupons, sales, and Re/Supply used gear.

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Crocs logo15% off
Crocs
Footwear & Clogs

Crocs gives verified military members and veterans 15% off as its everyday rate, redeemed online with an instant coupon code after you verify your status; around Veterans Day Crocs has run a larger 25%-off-full-priced-styles promotion, but that 25% is seasonal, not the standing rate.

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Universal Studios logo$220 2-park pass (Orlando)
Universal Studios
Theme Parks & Attractions

Universal runs two different military programs in 2026. At Universal Orlando Resort, eligible service members buy the 2026 Military Freedom Pass — $220 (2-park) or $255 (3-park, adds Volcano Bay) — only at base ITT/MWR offices. At Universal Studios Hollywood there is no Freedom Pass; you get military pricing on day tickets and select passes via base MWR/ITT or online with ID.me (exact amount not published officially).

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Coach logoNo military discount
Coach (the handbag & leather brand at coach.com)
Handbags, Leather Goods & Apparel

Coach (coach.com) has no official military or veteran discount. Its promotions page lists only seasonal sales (up to 50% off select styles), the free Coach Insider rewards program, and email/SMS sign-up offers, and ID.me states it is "not aware of COACH offering Military community discounts." Service members can still save through the Coach sale section, Coach Insider, or cash-back partners like WeSalute and GOVX.

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UGG logo10% off
UGG
Footwear & Apparel

UGG offers verified military members 10% off full-priced styles year-round through its Community Heroes program, verified through SheerID — and on Veterans Day military get 10% off all orders, including sale items.

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Hertz logoUp to 25% off
Hertz
Car Rental

Hertz runs several official military, government and veteran programs: up to 20% off the base rate with its Military Brands code (CDP 2306779), up to 25% off for WeSalute+ members (CDP 1264103), and a Government & Military leisure program with discounted rates (no published percentage). A separate official-duty (TDY) program adds a $5/day GARS fee.

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Spotify logoNo military rate
Spotify
Music Streaming

Spotify has no military, veteran, or first-responder discount — its plans page lists only Individual, Duo, Family, and Student tiers plus a free ad-supported tier. The only verified discount is Premium Student via SheerID (enrollment, not service). Real ways to pay less: the free tier, the 3-month new-customer trial, splitting Duo/Family, or Student pricing if you’re enrolled.

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Vans logoNo military rate
Vans
Footwear & Apparel

As of June 23, 2026, Vans does not confirm a military or veteran discount on any of its own pages — the Current Offers page lists no military offer and there is no Vans SheerID or ID.me military verification flow. The confirmed ways to save are Vans Family (15% off your first order), the SMS sign-up (15% off), free shipping, and seasonal sitewide sales.

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WeatherTech logoNo military discount
WeatherTech
Auto Accessories & Floor Liners

WeatherTech does not offer a military or veteran discount — its official FAQ states "We do not currently offer a military discount," and it does not honor third-party coupon-site codes. There is no ID.me, GovX, SheerID, or WeSalute program. The only built-in way to save is WeatherTech’s shipping offer: spend $100+ for 50% off Ground Shipping or $250+ for free Ground Shipping.

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Ray-Ban logoCommunity discount via ID.me
Ray-Ban
Eyewear & Sunglasses

Ray-Ban offers a community discount to verified military members — along with nurses, first responders, teachers, medical providers, and government employees — by verifying through ID.me at ray-ban.com checkout. The exact percentage is not published on any primary source, so confirm the live rate at checkout.

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On logo15% off
On
Running Shoes & Footwear

On — the Swiss brand behind the "Cloud" running shoes — gives verified military members a community discount through ID.me. On publishes no percentage and defers to ID.me, which lists 15% off for U.S. and Canadian military; the value is set via ID.me and can change.

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HBO Max logoNo military rate
HBO Max
Streaming Service

HBO Max (formerly Max) has no military or veteran discount, and no military verifier (no ID.me, GovX, SheerID, or WeSalute) on its checkout. The only status-gated discount it publishes is a student rate — $5.49/month on Basic with Ads (50% off) via UNiDAYS. Everyone else saves through annual plans, a limited-time summer offer, bundles, or the Verizon perk.

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Alo Yoga logoNo military discount
Alo Yoga
Activewear & Yoga Apparel

Alo Yoga does not offer a military or veteran discount. ID.me states it is "not aware of Alo Yoga offering Military community discounts," and aloyoga.com lists none. The only Alo discounts are non-military: a Pro Program (25% off full-price items for certified instructors, via SheerID) and a student discount through Student Beans.

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Delta Air Lines logoActive-duty perks
Delta Air Lines
Airlines & Travel

Delta’s military benefits are policy perks for active-duty U.S. service members — free checked-bag exceptions, early boarding, military pet travel, and Delta Vacations savings — not a published percentage off airfare. Delta references “a military discount on flights” but publishes no number; those fares are unpublished and booked by phone or by messaging Delta. You show your military ID (and orders, when on orders) at the ticket counter.

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Tractor Supply Company logoNo flat everyday %
Tractor Supply
Farm, Ranch & Pet Supply

Tractor Supply has no flat everyday military discount — the “10% off every day” claim is a myth. Its real Hometown Heroes program is two things: 10% off eligible items on the recognition days (National First Responders Day Oct 28, National Hometown Heroes Day ~Nov 1, and Veterans Day Nov 11; 15% in prior years), and a free, year-round Neighbor’s Club wallet of rotating brand offers (Victor, Purina, Nutrena, Standlee, TSC Towing) unlocked once via ID.me. Time big purchases to the November window; use the wallet year-round.

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Abercrombie & Fitch logoNo official program
Abercrombie & Fitch
Apparel & Clothing

Abercrombie & Fitch has no official military discount — no military page on abercrombie.com and no verification partner (no ID.me, SheerID, or GovX). Some stores extend an unofficial ~10–15% at the manager’s discretion to active duty, veterans, retirees, reservists, and Guard who show a military ID, but it varies by location, isn’t guaranteed, and never works online. The reliable, bigger save is stacking an email or influencer code on Sale items (a genuine A&F edge) plus free myAbercrombie rewards — which routinely beats 10–15%.

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PODS logoUp to 10% off
PODS
Moving & Storage

PODS gives service members up to 10% off a move with promo code SERV10 — on local delivery and the first month’s storage, and on transportation for long-distance moves between PODS locations. Verify with ID.me or claim the code at booking.

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Penske Truck Rental logo15% off
Penske
Moving & Storage

Penske takes 15% off truck rentals for active and veteran military with promo code MILITARY — show a military or veteran ID at pickup. It also honors the discount via WeSalute+, and runs a dedicated military move call center (1-844-4TROOPS) for PPM/PCS moves.

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Budget Truck Rental logo20% off
Budget Truck
Moving & Storage

U.S. military personnel traveling with orders save 20% off Budget Truck rentals with promo code USMIO — booked online with a 24-hour advance reservation. The discount is off time and mileage of the Best Available Rate and can’t be combined with other offers.

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Two Men and a Truck logoVaries by location
Two Men and a Truck
Moving & Storage

Two Men and a Truck has no single national military discount — franchises are independently owned. Participating locations offer discounted rates for active-duty, veteran, and military-family moves with a valid military ID or proof of veteran status, so call your local franchise to confirm.

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Garmin logoNo direct discount
Garmin
GPS Watches & Wearables

Garmin has no direct military discount — there is no military verification at checkout on garmin.com, and the “20% military discount” you see online is a myth (it’s Garmin’s students-only Student Beans offer, mislabeled). The real military-specific route is third-party: Garmin is a GovX Brand Partner (member pricing, plus a dedicated GovX “Garmin Open Box” storefront). But the lowest price usually comes from a live on-site sale or a certified-refurbished unit — and because these paths are substitutes, not stacks, you pick the single lowest, you don’t combine them.

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Planet Fitness logoCheck local club
Planet Fitness
Gyms & Fitness

Planet Fitness does not advertise a standard nationwide military or veteran discount. Because clubs are independently owned and operated, any military pricing is set locally — so check your home club, and compare its Classic ($15/mo) and PF Black Card ($24.99/mo) join offers.

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Vuori logoSavings via GOVX
Vuori
Activewear & Apparel

Vuori does not run a first-party military or veteran discount or checkout code. The only legitimate way for service members to save is the GOVX verification marketplace, which lists a rotating selection of Vuori items for verified members — so there is no Vuori-branded code to enter at vuoriclothing.com.

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U-Haul logoFree month of storage
U-Haul
Moving & Storage

U-Haul has no military or veteran discount — no code and no percentage off, and the "10%/15% military" figures on coupon sites are fabricated. What is real: one free month of storage for a qualifying PCS/PPM military move, claimed with DD Form 2278 or a one-way rental.

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HOKA logoNo military rate
HOKA
Running Shoes & Footwear

HOKA has no military discount — no military category in its program, no GovX HOKA store, and ID.me confirms no HOKA military offer. A service member’s best deal is one of: HOKA’s first-responder/medical discount via ID.me (if eligible), Foot Locker’s 10% military rate, stacking a sale with the top cashback portal, or the Exchange.

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Theragun logo20% off
Theragun
Recovery & Wellness Tech

Theragun’s parent brand Therabody gives a real 20% military, veteran, medical, and first-responder discount on full-price items via ID.me (students and teachers get 10%). But it can’t stack on sales, and during Therabody’s frequent 30–50% sale events the public price beats the 20% — so timing the purchase matters more than the code.

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Discount Tire logo5% (stacks)
Discount Tire
Tires & Auto Service

Discount Tire gives a real 5% military discount (active duty, veterans, reserves + families) via ID.me or military ID — and unlike most brands it’s explicitly combinable, so you stack it with manufacturer rebates and instant savings on one invoice. The one wall: it can’t combine with the Discount Tire credit card, so on a big cart the card’s 15% Visa rebate can win instead.

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SCHEELS logo5% off + 40% Vortex
SCHEELS
Sporting Goods & Outdoor Gear

SCHEELS gives verified military an everyday 5% off your whole order through ID.me (linked to a free MySCHEELS account). Separately, Vortex Optics runs its own Vortex Discount Program that takes 40% off MSRP on Vortex optics for military and first responders — a different program, bought through Vortex, not a SCHEELS checkout discount.

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Firestone Complete Auto Care logo10% + tax-free
Firestone Complete Auto Care
Tires & Auto Service

Firestone Complete Auto Care gives a real, year-round military discount: 10% off PLUS tax-free on tires and service, in-store, for active duty, veterans, reserves, Guard, retirees, and DoD/government ID holders with proof of service. The tax-free perk is the quiet standout — in a high-tax state it is worth ~8-10% on its own, so the everyday 10% + tax-free often beats a headline 15% that is still taxed.

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YouTube TV logo$15/mo off
YouTube TV
Live TV Streaming

YouTube TV’s Base Plan is $67.99/mo for your first 12 months — $15/mo off the ~$82.99 standard price, about $180 saved over the year — for verified military, veterans, first responders, the medical community, and teachers via ID.me, redeemable through June 30, 2026. (Ignore the “no military discount” and stale “$69” claims.) After 12 months it reverts to full price. NFL Sunday Ticket has its own, separate military offer: $198 for the 2026 season (+$42 for RedZone) through Jan 10, 2027.

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Choice Hotels logoRate + limited-time Gold
Choice Hotels
Hotels & Travel

Choice Hotels has a real military program: a special military/veteran leisure rate (it varies by property and date, and still earns points) PLUS free limited-time Gold Elite status and 2,500 bonus points in Choice Privileges (Choice has replaced the former lifetime status with a limited-time benefit). Claiming the status is a quick, high-value move that layers on every stay while it’s active. Per trip, price-check the military rate vs. WeSalute 15% vs. the public/member rate vs. Pay Now & Save and book the lowest, because the rate discounts don’t stack with each other. You must be a Choice Privileges member and book direct — OTA bookings forfeit the rate and status.

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Lowe’s logo10% off
Lowe’s
Home Improvement

Lowe’s offers a 10% military and veteran discount on eligible items every day, with no annual cap, verified for free through ID.me and a free MyLowe’s Rewards account.

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Regal logoUp to 30% off (online)
Regal
Movies & Entertainment

Regal Cinemas offers military and veteran savings on movie tickets — up to 30% off online through WeSalute+ (redeemed via Working Advantage) and through GovX, plus a separate box-office discount with a valid military ID.

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YETI logo20% off
YETI
Outdoor Gear & Drinkware

YETI offers a 20% military and veteran discount on eligible items, verified for free through ID.me.

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