Disclosure

Lids discount terms are set and controlled by Lids and can change at any time. NavyWeek.org is an independent guide and is not affiliated with, endorsed by, or sponsored by Lids. "Lids" and related names and logos are trademarks of their respective owners, shown here for identification only. Always confirm the current offer on the official page before purchasing.

Hats & Licensed Fan Gear

Lids Military & Veteran Discount

15% off for military and first responders — verified through ID.me and delivered as a unique code at lids.com checkout. But Lids’ own Access Pass Premium 20% can beat it, and nothing stacks.

Lids offers a 15% military discount (and a matching 15% for first responders), verified through ID.me. For the Lids military discount you verify on the Lids ID.me offer page, get a unique promo code, and enter it at lids.com checkout — active duty, veterans, and their families are covered.

Here’s the part most guides miss: Lids’ own Access Pass Premium loyalty tier (about $10/year) advertises 20% off online orders, which can beat the 15% military rate — and anyone can join. So the real question isn’t "do they have a military discount?" (they do), it’s "which single discount is biggest for your order?" — because the military code, the 20% loyalty rate, and public sale codes don’t stack.

This is an independent guide — we’re not affiliated with Lids or ID.me. Lids controls the discount and loyalty terms and can change them at any time, so confirm the current offer at the source before you buy.

Written by

T Madden Alford — U.S. Naval Academy '02 · U.S. Navy Reserve Captain (O-6) · Former submarine officer, USS Key West

Reviewed by

Erik Rivera — U.S. Naval Academy '04 · Former U.S. Navy Explosive Ordnance Disposal (EOD) officer

Publish date: July 8, 2026 · Last reviewed: July 8, 2026

How we research & review: Our editorial process

Verify & redeem at Lids

Opens shop.id.me/stores/4367-lids-com · Verification via ID.me

Lids Military Discount — Key Facts

Discount: 15% off (military); 15% off (first responder)
Verification: ID.me → unique promo code at checkout
Who qualifies: Military community (active, Guard/Reserve, veterans, retirees, family) via ID.me Military; first responders via ID.me
Where to redeem: Online at lids.com (code at checkout)
Stacking: None — the ID.me code is a coupon; can’t combine with other codes, Access Pass Premium 20%, or sale codes
Best total-savings path: Larger of: 15% military OR Access Pass Premium 20% online (confirm live) OR a deep clearance price
Region: United States

Source: Lids.com store page on ID.me Shop (15% military & first responder) · Last verified: July 8, 2026

Insider Savings Hack

Lids’ paid Access Pass Premium (20% online) can out-save the 15% military code.

Access Pass Premium costs about $10/year and advertises 20% off online — and anyone can join. Because none of Lids’ discounts stack, you take the single biggest lever, so for regular buyers the 20% often beats the military 15%. Confirm the current price and rate on lids.com/accesspass.

Price your cart three ways: 15% military code, Access Pass Premium 20% online, and any clearance price.
Take the single biggest — none of them stack with each other.
Shopping Lids more than once or twice a year? The Premium fee usually pays for itself and the 20% wins on full-price gear.

The 20%/$10 figures are editorial — confirm live on lids.com/accesspass. Rakuten 2% (as of July 8, 2026) likely won’t track through a coded checkout.

WHO QUALIFIES

Lids gives verified military members and first responders 15% off through ID.me — you verify and get a unique promo code to enter at lids.com checkout. It can’t be stacked, and Lids’ own paid Access Pass Premium (20% online) can beat it.

Military community via ID.me Military — active duty, National Guard, and reserves.
Veterans and military retirees (ID.me Military credential).
Eligible family members, per ID.me’s standard military eligibility.
First responders — verified through ID.me for the matching 15% offer.
Lids’ ID.me store also lists Nurse, Medical, Teacher, Government, Student, and Alumni tiers, but only military and first responder are confirmed at 15% in this pass — check each offer page for its exact percentage before relying on it.

Lids discount by community
Audience	Discount
Military community — active, Guard/Reserve, veterans, retirees, and eligible family (ID.me Military)Verified through ID.me; delivered as a unique promo code you enter at lids.com checkout. Won’t combine with any other code.	15% off
First respondersSame ID.me mechanic — verify, then use the unique code at checkout.	15% off
Access Pass Premium members (anyone, paid tier)Lids’ paid loyalty tier (about $10/year) advertises 20% off online — which can beat the 15% military rate. Not a military perk, and it doesn’t stack with the military code. Confirm the current price and rate on lids.com/accesspass.	20% off online (confirm live)

HOW TO REDEEM

Online at www.lids.com

Open the Lids Military offer on ID.me
Go to the Lids Military discount on shop.id.me (or click "Military Discount" from Lids). First responders use the matching first-responder offer.
Verify with ID.me
Click "Verify with ID.me" and confirm your status with a free ID.me account. ID.me stores it in your ID.me Wallet for reuse at other partner stores.
Copy your unique code
Save the unique promo code shown after verification. (The "unique code" flow is the ID.me-standard mechanic — confirm the exact wording on the live Lids offer.)
Paste it at lids.com checkout
Enter the code in the promo/coupon box at lids.com. Don’t add another code — it behaves like a coupon and won’t combine.
But compare it to Access Pass Premium first
Before you check out, compare your 15% code against Lids’ Access Pass Premium (20% online, ~$10/year) and any clearance price. None of them stack, so take the single biggest lever.

HOW IT WORKS

Lids verifies eligibility through ID.me, the same identity service used by the VA, the IRS, and many major retailers. You create a free ID.me account, confirm your military or first-responder status, and receive a unique promo code tied to that verification. Treat it like a personal coupon: you paste it in the promo box at lids.com checkout, and it can’t be shared or combined with another code.

Because the discount is a single code, it collides with everything else. It won’t stack with a public sale code, with another Lids coupon, or with Access Pass Premium’s 20%. The honest move is to compare three numbers for your order — the 15% military code, Access Pass Premium (20% online), and any clearance price — and take the biggest.

That comparison often doesn’t favor the military code. Lids’ paid Access Pass Premium tier (about $10/year) advertises 20% off online, so if you shop Lids more than once or twice a year the fee pays for itself and the 20% beats 15% on full-price gear. We frame the 20%/$10 figures as "confirm live" because they come from editorial coverage — check lids.com/accesspass before relying on them.

A note on the noise: aggregators headline "35% off," "30% off," or imply a stackable "military code." The only verified military and first-responder discount is 15% via ID.me, delivered as a unique code — which behaves like any coupon and won’t stack with another Lids offer.

Exclusions & fine print

The 15% is a single promo code — no stacking with other Lids coupons, Access Pass Premium’s 20%, or public sale codes. Pick one.
Likely full-price-oriented — clearance and sale exclusions are common for code-based discounts; confirm the exact terms on the live offer.
The Access Pass Premium "20% off online / ~$10 per year" figures are editorial — confirm current price and rate on lids.com/accesspass before treating them as evergreen.
Rakuten cashback (2%, as of July 8, 2026) probably won’t track through a coded/identity-gated checkout — earn it on a no-code order instead.

SOURCES

FREQUENTLY ASKED QUESTIONS

Does Lids offer a military discount?

Yes — 15% off for the military community, verified through ID.me. You get a unique code to use at lids.com checkout.

How much is the Lids military discount?

15%. First responders also get 15%. It’s delivered as a unique, one-time-style promo code after ID.me verification.

Do veterans and family members qualify?

Yes — Lids uses ID.me’s Military credential, which covers active duty, Guard/Reserve, veterans, retirees, and eligible family members.

How do I verify my status?

Verify through ID.me on the Lids Military offer page, then paste the unique code you receive in the promo box at lids.com checkout.

Does Lids use ID.me, GovX, or SheerID?

ID.me. Lids is not a GovX marketplace storefront for this offer — you verify through ID.me and receive a code.

Can I use it in stores?

The verified discount is delivered as an online code. For in-store savings, Lids’ Access Pass Premium advertises 10% off in-store apparel and novelties — a paid loyalty perk, separate from the military discount. Confirm current terms on lids.com/accesspass.

Can I combine it with sale prices or other codes?

No — it’s a single promo code. On a clearance item, take the public markdown instead; the military code won’t stack with it, with another coupon, or with Access Pass Premium’s 20%.

What’s actually the cheapest way for a service member to buy from Lids?

Compare three numbers for your order and take the biggest: the 15% military code, Access Pass Premium (20% online, confirm live), or a clearance price. They don’t stack, so there’s no benefit to owning more than the single largest lever.

Does Lids offer a first responder, nurse, teacher, or student discount?

First responders: yes, 15%. Lids’ ID.me store also lists nurse, medical, teacher, government, student, and alumni tiers, but only military and first responder are confirmed at 15% here — check each offer page for its exact percentage before relying on it.

MORE MILITARY DISCOUNTS

20% offYETI 10% offLowe’s Up to 30% off (online)Regal Check local clubPlanet Fitness

All military & veteran discounts

Editorial policy

Source priority. We cite Lids's official discount page and the identity-verification provider (ID.me) first. Discount amounts, eligibility, and exclusions are quoted from those sources and confirmed on the "Last verified" date above.
Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
Review cadence. Because Lids can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.

See something out of date? Report an outdated fact or reach the editors via the contact page. Please include a link to the official .gov or .mil source you believe is more current.