Firearms & Ammunition

Guns.com Military & Veteran Discount

5% off eligible guns, ammo, and accessories for verified military and first responders — through ID.me.

Guns.com offers an official 5% "Heroes" discount to verified military members and first responders. You verify your status through ID.me at checkout, and the coupon applies automatically to eligible items — new guns, select used guns, ammo, accessories, and merch. It does not apply to auctions, sale or clearance products, or to taxes, fees, and shipping.

Because 5% on a low-margin firearm is modest, the bigger savings decisions are often elsewhere: watch for a "nearly double" ID.me promotional window, compare the price of the specific used gun, and shop your local FFL transfer fee — which Guns.com does not discount and which can matter more than the 5% on a lower-priced gun.

This is an independent guide. NavyWeek is not affiliated with Guns.com, and Guns.com controls the terms and can change them at any time. Always confirm details on the official Guns.com military-discounts page before you buy.

Written by

T Madden Alford — U.S. Naval Academy '02 · U.S. Navy Reserve Captain (O-6) · Former submarine officer, USS Key West

Reviewed by

Erik Rivera — U.S. Naval Academy '04 · Former U.S. Navy Explosive Ordnance Disposal (EOD) officer

Publish date: July 20, 2026 · Last reviewed: July 20, 2026

How we research & review: Our editorial process

Verify & redeem at Guns.com

Opens www.guns.com/military-discounts · Verification via ID.me

Guns.com Military Discount — Key Facts

Everyday discount: 5% off eligible products (occasionally "nearly doubled" during promos)
Verification: ID.me (verify at checkout; coupon auto-applies)
Who qualifies: Active/Reserve, retirees, veterans, spouses, family; first responders (EMT/AED)
Where to redeem: Online at guns.com checkout
Stacking: No — excludes auctions, sale/clearance; not on tax, fees, or shipping
Region: United States

Source: Guns.com — Guns.com Offers Heroes Discount Through ID.me · Last verified: July 20, 2026

WHO QUALIFIES

Guns.com offers a 5% "Heroes" discount to verified military members and first responders, verified through ID.me and applied automatically as a coupon at checkout.

Active-duty and Reserve service members, verified through ID.me.
Military retirees and veterans with a verifiable service history.
Military spouses and military family members/dependents.
First responders with EMT certification or a professional AED/defibrillator certification.
The general public does not qualify for the Heroes discount.

Guns.com discount by community
Audience	Discount
Military — active duty, Reserve, retirees, veterans, spouses, and family/dependentsOn eligible products; occasionally "nearly doubled" during special promotions.	5% off
First responders (EMT or AED-certified)Same Heroes discount, verified through ID.me.	5% off

HOW TO REDEEM

Online at www.guns.com

Add eligible items to your cart
Shop guns.com and add new guns, select used guns, ammo, accessories, or merch to your cart. Auction listings are not eligible.
Click the ID.me "Verify" button at checkout
At checkout, select the ID.me option to start verification.
Verify your status
Sign in to — or create — a free ID.me account and confirm your military or first-responder eligibility.
Coupon applies automatically
Once verified, the 5% coupon is applied automatically to the eligible product subtotal — no code to hand-enter.
Complete your purchase
Finish checkout and arrange delivery to your local FFL for firearms. The FFL transfer fee is set by your dealer and is not discounted.

HOW IT WORKS

The discount is delivered as an auto-applied coupon once ID.me confirms your eligibility at checkout — you do not hand-enter a code. It does not stack onto sale or clearance products, and it never applies to auction listings, which are two of the most common ways Guns.com prices are already cut.

Verification runs through ID.me, the same third-party identity service used across many military-discount programs. You verify once and confirm your information at checkout; ID.me may require periodic re-verification under its own policy. Support for the discount itself runs through Guns.com customer service, while identity issues route to ID.me support.

During special promotions, Guns.com has let verified ID.me members "nearly double" the discount. That boost is a replacement promotional rate for verified members rather than a second coupon stacked on the standard 5% — treat it as one enhanced rate during the window, and watch Guns.com email and news for when it runs.

Exclusions & fine print

No discount on auction purchases.
No discount on sale or clearance products.
The discount does not apply to taxes, fees, or shipping charges — it is calculated on the product subtotal only.
Applies to "select" used guns; Guns.com does not publish the exact list of eligible used inventory, so it is not guaranteed on every used listing.

SOURCES

Guns.com — Guns.com Offers Heroes Discount Through ID.me — Guns.com
Guns.com — Military & First Responders Discounts — Guns.com
Guns.com store page on ID.me Shop — ID.me

FREQUENTLY ASKED QUESTIONS

Does Guns.com offer a military discount?

Yes. Guns.com offers a 5% "Heroes" discount for verified military members and first responders through ID.me, applied automatically at checkout.

How much is the Guns.com military discount?

5% off eligible products, applied automatically at checkout. During special promotions, verified ID.me members can "nearly double" it.

Do veterans, spouses, and dependents qualify?

Yes — active-duty and Reserve members, retirees, veterans, spouses, and military family members/dependents all qualify, as do first responders with EMT or AED certification.

How do I verify my status?

Through ID.me at checkout: click the Verify button, sign in or create a free account, confirm your information, and the coupon applies.

Does Guns.com use ID.me, GovX, SheerID, or WeSalute?

ID.me. There is no verified GovX, SheerID, or WeSalute program for Guns.com.

What is excluded from the Guns.com discount?

Auction purchases, sale and clearance products, and taxes, fees, and shipping. It applies only to "select" used guns, and Guns.com does not publish the exact eligible list.

Can I combine it with promo codes or sale items?

No — it does not stack on sale or clearance items or on auctions, and it is calculated on the product subtotal only.

Does Guns.com offer a first responder, teacher, nurse, or student discount?

First responders with EMT or AED certification are explicitly eligible for the Heroes discount. No teacher, nurse, or student program is published.

MORE MILITARY DISCOUNTS

20% offYETI 10% offLowe’s Up to 30% off (online)Regal Check local clubPlanet Fitness

All military & veteran discounts

Editorial policy

Source priority. We cite Guns.com's official discount page and the identity-verification provider (ID.me) first. Discount amounts, eligibility, and exclusions are quoted from those sources and confirmed on the "Last verified" date above.
Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
Review cadence. Because Guns.com can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.

See something out of date? Report an outdated fact or reach the editors via the contact page. Please include a link to the official .gov or .mil source you believe is more current.