The Farmer's Dog Military Discount
70% off your first box for verified military — via ID.me or WeSalute, plus a welcome kit and up to $5 cash back. Here's how to claim it, and the first-box-only fine print.
Yes — The Farmer's Dog gives verified military customers 70% off their first box (some channels add a free welcome kit), redeemed after verifying through ID.me or WeSalute, and also available via GovX. That’s well above the standard public new-customer offer (about 20% off, sometimes up to ~50% on promo).
One thing to know: it’s a fresh-food subscription, so the discount applies to the first box only — recurring boxes bill at the regular plan price. The real decision is trial economics, not everyday savings, so factor the ongoing cost in before you commit.
This is an independent guide from NavyWeek. We are not affiliated with The Farmer's Dog, and The Farmer's Dog controls the offer and terms and can change them at any time.
Opens shop.id.me/stores/10362-the-farmer-s-dog · Verification via ID.me
The Farmer's Dog Military Discount — Key Facts
- Discount
- 70% off first box (military); + free welcome kit via WeSalute
- Cash back
- Up to $5 via ID.me Shop (posts after purchase)
- Verification
- ID.me or WeSalute (partner since 2025); also GovX
- Who qualifies
- Active, retired, veterans, Reserve/Guard, dependents
- Where to redeem
- Online only (subscription signup)
- Fine print
- First box only — recurring boxes bill at full plan price
- Region
- United States
Source: ID.me Shop — The Farmer's Dog store (70% off first box for military) · Last verified: July 20, 2026
WHO QUALIFIES
The Farmer's Dog gives verified military customers 70% off their first box (some channels add a free welcome kit), redeemed after verifying through ID.me or WeSalute, and also available via GovX. ID.me Shop adds up to $5 cash back. That’s well above the standard public new-customer offer (about 20% off, sometimes up to ~50% on promo). The catch: it’s a fresh-food subscription, so the discount applies to the first box only — recurring boxes bill at the regular plan price.
- Active-duty service members — eligible via the military community verification.
- Reserve and National Guard members — eligible.
- Retirees and veterans — eligible.
- Dependents and military family — listed as eligible via military channels.
- WeSalute also verifies nurses/medical for a parallel offer (a separate audience, not this military tier).
| Audience | Discount |
|---|---|
| Verified military & family (first box)Redeemed after verifying through ID.me or WeSalute (WeSalute adds a free welcome kit as advertised); also via GovX. First box only — recurring subscription boxes bill at full plan price. ID.me Shop adds up to $5 cash back. | 70% off first box |
HOW TO REDEEM
Online at www.thefarmersdog.com
- Verify your military statusVerify through ID.me or WeSalute (a Farmer’s Dog verification partner since 2025), or use GovX. Create or log into the verification account and confirm your status to receive the offer link.
- Build your dog’s plan and apply the 70%Follow the verified offer link to The Farmer’s Dog, build your dog’s plan, and the 70% off applies to the first box (with a free welcome kit via the WeSalute route as advertised).
- Start through ID.me Shop for cash backTo capture up to $5 cash back on top, start through the ID.me Shop link; the rebate posts after purchase and the amount can vary month to month.
HOW IT WORKS
The 70% figure is the verified military (and nurse) tier, not an open public code — a distinction coupon aggregators blur when they tout “70% OFF” as if anyone can use it. The general public typically sees about 20% off the first box, sometimes up to ~50% on a seasonal promo, so verifying is what unlocks the deeper deal.
The Farmer's Dog verifies eligibility through ID.me and, since 2025, WeSalute — its named military/nurse verification partner — and GovX also surfaces the offer. These are alternate routes to the same ~70% tier, so use whichever you’re already verified with rather than expecting them to combine. The one legitimate stack is ID.me Shop cash back (up to $5), a portal rebate that layers on top when you start through the ID.me Shop link.
Because it’s a subscription, the discount does not repeat on renewal boxes and there’s no confirmed ongoing military rate. Compare the 70% military first box against any live public promo (occasionally ~50%) — 70% usually still wins — and manage the subscription actively (pause or adjust portions) since ongoing boxes are full price.
Exclusions & fine print
- The discount applies to the first box only; recurring subscription boxes are full plan price.
- One offer per new customer/household; not combinable with other new-customer promos.
- Cash-back amounts (ID.me Shop) vary and post after purchase.
- The free welcome kit is tied to the WeSalute route as advertised.
- The 70% is the verified-member tier, not a public code — the general public typically sees ~20% (historically up to ~50%).
SOURCES
FREQUENTLY ASKED QUESTIONS
Does The Farmer's Dog offer a military discount?
How much is the military discount?
Do veterans, Guard/Reserve, and dependents qualify?
How do I verify my status?
Does The Farmer's Dog use ID.me, GovX, or WeSalute?
Can I use it in stores or online?
What is excluded?
What is the cheapest way for a service member to try it?
Does The Farmer's Dog offer a nurse, teacher, or student discount?
MORE MILITARY DISCOUNTS
All military & veteran discountsEditorial policy
- Source priority. We cite The Farmer's Dog's official discount page and the identity-verification provider (ID.me) first. Discount amounts, eligibility, and exclusions are quoted from those sources and confirmed on the "Last verified" date above.
- Independence. NavyWeek.org is not affiliated with the U.S. Navy, the Department of Defense, NAVCO, or any federal agency. We do not accept payment to recommend specific recruiters, schools, vendors, or services.
- Review cadence. Because The Farmer's Dog can change these terms at any time, the offer is re-verified against the official page on a recurring basis and whenever a reader reports a change.
- Reviewer. The page is reviewed for accuracy by the reviewer named in the byline. The "Last reviewed" date at the top of the page reflects the most recent review pass.
- Corrections. Factual errors are corrected as soon as we can verify the issue against an official source. See the "Report an outdated fact" link below.
- Not advice. This page is informational only. For decisions about service, benefits, pay, or assignment, rely on official .mil sources and your chain of command, detailer, recruiter, or accredited representative.
